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Top 70 Robert B. Cialdini Quotes (2025 Update)
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Robert B. Cialdini Quote: “Bad social proof in this situation. Temporarily disconnect automatic pilot.”

51. “Bad social proof in this situation. Temporarily disconnect automatic pilot.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “In this case, because we know that the things that are difficult to possess are typically better than those that are easy to possess, we can often use an item’s availability to help us quickly and correctly decide on its quality.”

52. “In this case, because we know that the things that are difficult to possess are typically better than those that are easy to possess, we can often use an item’s availability to help us quickly and correctly decide on its quality.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The first, a quote from Voltaire, is contemptuous: “Anything too stupid to be spoken,” he asserted, “is sung.” The second, an adage from the advertising profession, is tactical: “If you can’t make your case to an audience with facts, sing it to them.”

53. “The first, a quote from Voltaire, is contemptuous: “Anything too stupid to be spoken,” he asserted, “is sung.” The second, an adage from the advertising profession, is tactical: “If you can’t make your case to an audience with facts, sing it to them.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “El riesgo por temor resulta ser de verdad peligroso y ciertamente temible.”

54. “El riesgo por temor resulta ser de verdad peligroso y ciertamente temible.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “So by my lights, the number one rule for salespeople is to show customers that you genuinely like them. There’s a wise adage that fits this logic well: people don’t care how much you know until they know how much you care.”

55. “So by my lights, the number one rule for salespeople is to show customers that you genuinely like them. There’s a wise adage that fits this logic well: people don’t care how much you know until they know how much you care.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Abraham’s willingness to plunge a dagger through the heart of his young son because God, without any explanation, ordered it. We learn in this story that the correctness of an action was not judged by such considerations as apparent senselessness, harmfulness, injustice, or usual moral standards, but by the mere command of a higher authority.”

56. “Abraham’s willingness to plunge a dagger through the heart of his young son because God, without any explanation, ordered it. We learn in this story that the correctness of an action was not judged by such considerations as apparent senselessness, harmfulness, injustice, or usual moral standards, but by the mere command of a higher authority.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “You use your cuts to get people to swing attention to the parts of your message you really want them to focus on.”

57. “You use your cuts to get people to swing attention to the parts of your message you really want them to focus on.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “A job candidate might say, “I am not experienced in this field, but I am a very fast learner.” An information systems salesperson might state, “Our set-up costs are not the lowest; however, you’ll recoup them quickly due to our superior efficiencies.”

58. “A job candidate might say, “I am not experienced in this field, but I am a very fast learner.” An information systems salesperson might state, “Our set-up costs are not the lowest; however, you’ll recoup them quickly due to our superior efficiencies.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “That is, the car salespeople I observed threw the low-ball by proposing sweet deals, getting favorable decisions as a result, and then taking away the sweet part of the offers.”

59. “That is, the car salespeople I observed threw the low-ball by proposing sweet deals, getting favorable decisions as a result, and then taking away the sweet part of the offers.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A.”

60. “Social scientists have determined that we accept inner responsibility for a behavior when we think we have chosen to perform it in the absence of strong outside pressures. A.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable. In.”

61. “Consider the results of a study conducted at Northwestern University. Researchers gave online participants information about a pair of sofas we’ll call the Dream and the Titan. The two, manufactured by different furniture companies, were comparable in all respects except for their cushions. The Dream’s cushions were softer and more comfortable than the Titan’s but less durable. In.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “He who wants to persuade should put his trust not in the right argument, but in the right word. –.”

62. “He who wants to persuade should put his trust not in the right argument, but in the right word. –.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Providing advice puts a person in a merging state of mind, which stimulates a linking of one’s own identity with another party’s.”

63. “The differential phrasing might seem minor, but it is critical to achieving the company’s unitization goal. Providing advice puts a person in a merging state of mind, which stimulates a linking of one’s own identity with another party’s.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “When the newspaper detailed the suicide of a young person, it was young drivers who then piled their cars into trees, poles, and embankments with fatal results; but when the news story concerned an older person’s suicide, older drivers died in such crashes. l advised, then, to take special care in our travels at these times.”

64. “When the newspaper detailed the suicide of a young person, it was young drivers who then piled their cars into trees, poles, and embankments with fatal results; but when the news story concerned an older person’s suicide, older drivers died in such crashes. l advised, then, to take special care in our travels at these times.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “All this has important implications for rearing children. It suggests that we should never heavily bribe or threaten our children to do the things we want them truly to believe in.”

65. “All this has important implications for rearing children. It suggests that we should never heavily bribe or threaten our children to do the things we want them truly to believe in.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The principles – consistency, reciprocation, social proof, authority, liking, and scarcity.”

66. “The principles – consistency, reciprocation, social proof, authority, liking, and scarcity.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The second important thing to understand is that we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times.”

67. “The second important thing to understand is that we, too, have our preprogrammed tapes; and, although they usually work to our advantage, the trigger features that activate them can be used to dupe us into playing them at the wrong times.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “There is an obligation to give, an obligation to receive, and an obligation to repay.”

68. “There is an obligation to give, an obligation to receive, and an obligation to repay.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “It states that one means we use to determine what is correct is to find out what other people think is correct.”

69. “It states that one means we use to determine what is correct is to find out what other people think is correct.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The messenger is the message.” Of.”

70. “The messenger is the message.” Of.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “The renowned British philosopher Alfred North Whitehead recognized this inescapable quality of modern life when he asserted that “civilization advances by extending the number of operations we can perform without thinking about them.” Take, for example, the “advance” offered to civilization by the discount coupon, which allows consumers to assume that they will receive a reduced purchase price by presenting the coupon.”

71. “The renowned British philosopher Alfred North Whitehead recognized this inescapable quality of modern life when he asserted that “civilization advances by extending the number of operations we can perform without thinking about them.” Take, for example, the “advance” offered to civilization by the discount coupon, which allows consumers to assume that they will receive a reduced purchase price by presenting the coupon.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “If a gift, favor, or service incorporates all three features of meaningfulness, unexpectedness, and customization, it can become a formidable source of change.”

72. “If a gift, favor, or service incorporates all three features of meaningfulness, unexpectedness, and customization, it can become a formidable source of change.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Do you consider yourself a helpful person?” Following brief reflection, nearly everyone answered yes. In that privileged moment – after subjects had confirmed privately and affirmed publicly their helpful natures – the researchers pounced, requesting help with their survey. Now 77.3 percent volunteered.”

73. “Do you consider yourself a helpful person?” Following brief reflection, nearly everyone answered yes. In that privileged moment – after subjects had confirmed privately and affirmed publicly their helpful natures – the researchers pounced, requesting help with their survey. Now 77.3 percent volunteered.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns. Perhaps that is so precisely because of the mechanistic, unthinking manner in which they occur. Whatever the reason, it is vital that we clearly recognize one of their properties: They make us terribly vulnerable to anyone who does know how they work.”

74. “It is odd that despite their current widespread use and looming future importance, most of us know very little about our automatic behavior patterns. Perhaps that is so precisely because of the mechanistic, unthinking manner in which they occur. Whatever the reason, it is vital that we clearly recognize one of their properties: They make us terribly vulnerable to anyone who does know how they work.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Every day in every way, I’m getting busier. – ROBERT CIALDINI B.”

75. “Every day in every way, I’m getting busier. – ROBERT CIALDINI B.”

— Robert B. Cialdini

Robert B. Cialdini Quote: “Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.”

76. “Once we have made a choice or taken a stand, we will encounter personal and interpersonal pressures to behave consistently with that commitment. Those pressures will cause us to respond in ways that justify our earlier decision.”

— Robert B. Cialdini

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