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Top 6 Robert W. Bly Quotes (2024 Update)

Robert W. Bly Quote: “In their pamphlet “Why Don’t Those Salespeople Sell,” Learning Dynamics Incorporated, a sales training firm, cites poor ability to present benefits as one of ten reasons why salespeople fail to make the sale.”

1. “In their pamphlet “Why Don’t Those Salespeople Sell,” Learning Dynamics Incorporated, a sales training firm, cites poor ability to present benefits as one of ten reasons why salespeople fail to make the sale.”

— Robert W. Bly

Robert W. Bly Quote: “Bureau, consumers are exposed to more than twice as many ads today as fifteen years ago, but pay attention to only 20 percent more.”

2. “Bureau, consumers are exposed to more than twice as many ads today as fifteen years ago, but pay attention to only 20 percent more.”

— Robert W. Bly

Robert W. Bly Quote: “People use big words to impress others, but they rarely do. More often, big words annoy and distract the reader from what the writer is trying to say.”

3. “People use big words to impress others, but they rarely do. More often, big words annoy and distract the reader from what the writer is trying to say.”

— Robert W. Bly

Robert W. Bly Quote: “Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.”

4. “Clever advertising can convince people to try a bad product once. But it can’t convince them to buy a product they’ve already tried and didn’t like.”

— Robert W. Bly

Robert W. Bly Quote: “Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.”

5. “Experienced copywriters turn those features into customer benefits: reasons why the reader should buy the product.”

— Robert W. Bly

Robert W. Bly Quote: “Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much advertising suffers from overzealous creativity – aiming for high readership scores rather than for the accomplishment of a specified communications task. Or, worse, creativity for self-satisfaction. – Howard Sawyer, Vice President, Marsteller, Inc.”

6. “Of course, I have never agreed that creativity is the great contribution of the advertising agency, and a look through the pages of the business magazines should dramatize my contention that much advertising suffers from overzealous creativity – aiming for high readership scores rather than for the accomplishment of a specified communications task. Or, worse, creativity for self-satisfaction. – Howard Sawyer, Vice President, Marsteller, Inc.”

— Robert W. Bly

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