Top 7 Roger Martin Quotes (2025 Update)

Roger Martin Quote: “The two most fundamental strategic choices are deciding where to play and how to win.”

1. “The two most fundamental strategic choices are deciding where to play and how to win.”

2. “You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.”

— Roger Martin

3. “Business people don’t need to understand designers better. They need to be designers.”

— Roger Martin

4. “Design isn’t just about making things beautiful; it’s also about making things work beautifully.”

— Roger Martin

5. “The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.”

— Roger Martin

6. “I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitude of Torontonians.”

— Roger Martin

7. “I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as felicitous, that idea which I hope to be able to examine more closely in the light of day.”

— Roger Martin

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