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Top 7 Roger Martin Quotes (2022 Update)

Roger Martin Quote: “The two most fundamental strategic choices are deciding where to play and how to win.”
Roger Martin Quote: “You need to be uncomfortable and apprehensive: True strategy is about placing bets and making hard choices. The objective is not to eliminate risk but to increase the odds of success.”
Roger Martin Quote: “Design isn’t just about making things beautiful; it’s also about making things work beautifully.”
Roger Martin Quote: “Business people don’t need to understand designers better. They need to be designers.”
Roger Martin Quote: “The ability to face constructively the tension of opposing ideas and instead of choosing one at the expense of the other, generate a creative resolution of the tension in the form of a new idea that contains elements of the opposing ideas but is superior to each.”
Roger Martin Quote: “I love that Toronto is demonstrating that a big, highly diverse, multicultural city can actually work and work well, if its residents have the attitude of Torontonians.”
Roger Martin Quote: “I always have a pad of paper and a pencil within reach, to catch on the wing this turn of phrase which strikes me as felicitous, that idea which I hope to be able to examine more closely in the light of day.”
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