Top 5 Rosser Reeves Quotes (2024 Update)

1. “What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?”

— Rosser Reeves

2. “I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.”

— Rosser Reeves

3. “You must make the product interesting, not just make the ad different.”

— Rosser Reeves

4. “Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.”

— Rosser Reeves

5. “Unless a product becomes outmoded, a great campaign will not wear itself out.”

— Rosser Reeves

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