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Top 5 Rosser Reeves Quotes (2025 Update)

Rosser Reeves Quote: “You must make the product interesting, not just make the ad different.”
Rosser Reeves Quote: “What do you want from me? Fine writing? Or do you want to see the sales curve stop moving down and start moving up?”
Rosser Reeves Quote: “I’m not saying that charming, witty and warm copy won’t sell. I’m just saying I’ve seen thousands of charming, witty campaigns that didn’t sell.”
Rosser Reeves Quote: “Advertising is, actually, a simple phenomenon in terms of economics. It is merely a substitute for a personal sales force – an extension, if you will, of the merchant who cries aloud his wares.”
Rosser Reeves Quote: “Unless a product becomes outmoded, a great campaign will not wear itself out.”
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