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Top 25 Satoru Iwata Quotes (2025 Update)

Satoru Iwata Quote: “On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

1. “On my business card, I am a corporate president. In my mind, I am a game developer. But in my heart, I am a gamer.”

— Satoru Iwata

Satoru Iwata Quote: “Engineering is not quite as important as imagination.”

2. “Engineering is not quite as important as imagination.”

— Satoru Iwata

Satoru Iwata Quote: “If we stay in one place, we will become outdated.”

3. “If we stay in one place, we will become outdated.”

— Satoru Iwata

Satoru Iwata Quote: “Video games are meant to be just one thing. Fun. Fun for everyone!”

4. “Video games are meant to be just one thing. Fun. Fun for everyone!”

— Satoru Iwata

Satoru Iwata Quote: “No part of my experience has turned out to be a waste of time.”

5. “No part of my experience has turned out to be a waste of time.”

— Satoru Iwata

Satoru Iwata Quote: “The more frustrated someone is, the more important it becomes to listen to them. Unless you make a point of this, anything you try to say goes in one ear and out the other. If you interrupt them midsentence and say, “It’s more like this,” it’s only natural for them to think, “This person has absolutely no clue what I’m saying.”

6. “The more frustrated someone is, the more important it becomes to listen to them. Unless you make a point of this, anything you try to say goes in one ear and out the other. If you interrupt them midsentence and say, “It’s more like this,” it’s only natural for them to think, “This person has absolutely no clue what I’m saying.”

— Satoru Iwata

Satoru Iwata Quote: “If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.”

7. “If you do the same thing as others, it will wear you out. Nintendo is not good at competing so we always have to challenge the status quo by making something new, rather than competing in an existing market.”

— Satoru Iwata

Satoru Iwata Quote: “No one else can match the environment we’re creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

8. “No one else can match the environment we’re creating for expanding the game experience to everyone. Our path is not linear, but dynamic.”

— Satoru Iwata

Satoru Iwata Quote: “I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will have new titles to offer from March onward.”

9. “I apologize to those supporting Wii U about the lack of new titles from Nintendo in January and February but please understand we will have new titles to offer from March onward.”

— Satoru Iwata

Satoru Iwata Quote: “I think distance has a way of letting facts obscure a situation. Those close at hand, however, have access to a much rawer set of emotions.”

10. “I think distance has a way of letting facts obscure a situation. Those close at hand, however, have access to a much rawer set of emotions.”

— Satoru Iwata

11. “For young players, classic games are brand new. For older players, they bring back memories and make you feel good.”

— Satoru Iwata

Satoru Iwata Quote: “Please understand, I am not saying that technology is unimportant. I understand that technology is important.”

12. “Please understand, I am not saying that technology is unimportant. I understand that technology is important.”

— Satoru Iwata

Satoru Iwata Quote: “Customers do not want online games.”

13. “Customers do not want online games.”

— Satoru Iwata

Satoru Iwata Quote: “In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, ‘I can do it’ and, ‘I want to touch it.’”

14. “In order to expand the gaming population, it is taken for granted that we need to offer games to satisfy veteran gamers. At the same time, I believe that we need to make a new proposal, so that those who do not play games can say, ‘I can do it’ and, ‘I want to touch it.’”

— Satoru Iwata

Satoru Iwata Quote: “As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.”

15. “As we learned a bitter lesson with the launch of the Nintendo 3DS, we are trying to take every possible measure so that the Wii U will have a successful launch.”

— Satoru Iwata

Satoru Iwata Quote: “The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us – that there is merit in doing what is different – and at the same time, by changing Nintendo in accordance with changing times.”

16. “The entire Nintendo group will carry on the spirit of Mr. Yamauchi by honoring, in our approach to entertainment, the sense of value he has taught us – that there is merit in doing what is different – and at the same time, by changing Nintendo in accordance with changing times.”

— Satoru Iwata

Satoru Iwata Quote: “At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.”

17. “At the moment, most customers do not wish to pay the extra money for connection to the Internet, and for some customers, connection procedures to the Internet are still not easy.”

— Satoru Iwata

Satoru Iwata Quote: “Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.”

18. “Although many believe that technology automatically enables more realistic expression, I believe that is just not correct.”

— Satoru Iwata

Satoru Iwata Quote: “Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.”

19. “Some argue that our success is short-lived and temporary. So, we now need to make efforts to constantly expand the player base by offering services and titles that can appeal, not only to those who have never played games, but also to those who play them hard.”

— Satoru Iwata

Satoru Iwata Quote: “Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U’s position as a successor to the Wii system.”

20. “Except for its backward compatibility with existing Wii software and accessories, we have so far failed to make propositions worthy of Wii U’s position as a successor to the Wii system.”

— Satoru Iwata

Satoru Iwata Quote: “I’ve never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that’s a genre that’s particularly well suited for the controller.”

21. “I’ve never been able to control a first-person shooter, but as soon as I used the Revolution controller, I found it very easy to control the game. So, I think that’s a genre that’s particularly well suited for the controller.”

— Satoru Iwata

Satoru Iwata Quote: “With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases. We’re making plans so that this type of thing won’t happen.”

22. “With the DS and Wii, following the titles that were released at launch, the momentum dropped when there was a gap in software releases. We’re making plans so that this type of thing won’t happen.”

— Satoru Iwata

Satoru Iwata Quote: “In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today’s controllers. We have also made bold innovations in play style as well.”

23. “In order to realize the goal of creating a new starting line that anyone can instinctively understand we have come up with a design that differs greatly from any of today’s controllers. We have also made bold innovations in play style as well.”

— Satoru Iwata

Satoru Iwata Quote: “If you want our world-known names, you can’t have them unless you own the Nintendo machine.”

24. “If you want our world-known names, you can’t have them unless you own the Nintendo machine.”

— Satoru Iwata

Satoru Iwata Quote: “Apart from “What made you join the company,” there’s another question I like to ask: “Out of all the work you’ve done so far, what was the most interesting thing? And what was the most painful?” This is all about them, too – making it easy to respond, and above all giving you a sense of who they are.”

25. “Apart from “What made you join the company,” there’s another question I like to ask: “Out of all the work you’ve done so far, what was the most interesting thing? And what was the most painful?” This is all about them, too – making it easy to respond, and above all giving you a sense of who they are.”

— Satoru Iwata

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