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Top 10 Saul Bass Quotes (2024 Update)

Saul Bass Quote: “Design is thinking made visual.”
Saul Bass Quote: “I want to make beautiful things, even if nobody cares, as opposed to ugly things. That’s my intent.”
Saul Bass Quote: “Have you ever thought that radical ideas threaten institutions, then become institutions, and in turn reject radical ideas which threaten institutions?”
Saul Bass Quote: “Logos are a graphic extension of the internal realities of a company.”
Saul Bass Quote: “Interesting things happen when the creative impulse is cultivated with curiosity, freedom and intensity.”
Saul Bass Quote: “The nature of process, to one degree or another, involves failure. You have at it. It doesn’t work. You keep pushing. It gets better. But it’s not good. It gets worse. You got at it again. Then you desperately stab at it, believing “this isn’t going to work.” And it does!”
Saul Bass Quote: “Sometimes when an idea flashes, you distrust it because it seems too easy. You qualify it with all kinds of evasive phrases because you’re timid about it. But often, this turns out to be the best idea of all.”
Saul Bass Quote: “Try to reach for a simple, visual phrase that tells you what the picture is all about and evokes the essence of the story.”
Saul Bass Quote: “Whether or not you believe in God, you can probably sign on to the idea that being kind to others is divine. Just remember to include yourself in that circle of kindness.”
Saul Bass Quote: “I often think that presentations are more difficult than the work itself.”
Saul Bass Quote: “The ideal trademark is one that is pushed to its utmost limits in terms of abstraction and ambiguity, yet is still readable. Trademarks are usually metaphors of one kind or another. And are, in a certain sense, thinking made visible.”
Saul Bass Quote: “There is nothing glamorous in what I do. I’m a working man. Perhaps I’m luckier than most in that I receive considerable satisfaction from doing useful work which I, and sometimes others, think is good.”
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