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Top 5 Scott Bedbury Quotes (2024 Update)

Scott Bedbury Quote: “Branding is everything – and I mean everything.”
Scott Bedbury Quote: “A great brand is a story that’s never completely told.”
Scott Bedbury Quote: “The best brands never start out with the intent of building a great brand. They focus on building a great – and profitable – product or service and an organization that can sustain it.”
Scott Bedbury Quote: “A great brand is a story that’s never completely told. A brand is a metaphorical story that connects with something very deep – a fundamental appreciation of mythology. Stories create the emotional context people need to locate themselves in a larger experience.”
Scott Bedbury Quote: “Advertising, if it is any good, should help to confirm what already is, not what should be.”
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