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Top 30 Shoshana Zuboff Quotes (2025 Update)

Shoshana Zuboff Quote: “As information technology restructures the work situation, it abstracts thought from action.”

1. “As information technology restructures the work situation, it abstracts thought from action.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data.”

2. “Surveillance capitalism unilaterally claims human experience as free raw material for translation into behavioral data.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Technology makes the world a new place.”

3. “Technology makes the world a new place.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it’s an expression of your true core.”

4. “Life is good when you live from your roots. Your values are a critical source of energy, enthusiasm, and direction. Work is meaningful and fun when it’s an expression of your true core.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “In the future that the surveillance capitalism prepares for us, my will and yours threaten the flow of surveillance revenues. Its aim is not to destroy us but simply to author us and to profit from that authorship.”

5. “In the future that the surveillance capitalism prepares for us, my will and yours threaten the flow of surveillance revenues. Its aim is not to destroy us but simply to author us and to profit from that authorship.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.”

6. “Earlier generations of machines decreased the complexity of tasks. In contrast, information technologies can increase the intellectual content of work at all levels. Work comes to depend on an ability to understand, respond to, manage, and create value from information.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “The real psychological truth is this: If you’ve got nothing to hide, you are nothing.”

7. “The real psychological truth is this: If you’ve got nothing to hide, you are nothing.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Learning has replaced control as the fundamental role of management.”

8. “Learning has replaced control as the fundamental role of management.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Activities that seem to represent choices are often inert reproductions of accepted practice.”

9. “Activities that seem to represent choices are often inert reproductions of accepted practice.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “In 2008 two Carnegie Mellon professors calculated that a reasonable reading of all the privacy policies that one encounters in a year would require 76 full workdays at a national opportunity cost of $781 billion.”

10. “In 2008 two Carnegie Mellon professors calculated that a reasonable reading of all the privacy policies that one encounters in a year would require 76 full workdays at a national opportunity cost of $781 billion.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “We are no longer the subjects of value realization. Nor are we, as some have insisted, the “product” of Google’s sales. Instead, we are the objects from which raw materials are extracted and expropriated for Google’s prediction factories. Predictions about our behavior are Google’s products, and they are sold to its actual customers but not to us. We are the means to others’ ends.”

11. “We are no longer the subjects of value realization. Nor are we, as some have insisted, the “product” of Google’s sales. Instead, we are the objects from which raw materials are extracted and expropriated for Google’s prediction factories. Predictions about our behavior are Google’s products, and they are sold to its actual customers but not to us. We are the means to others’ ends.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control.”

12. “Authority is the spiritual dimension of power because it depends upon faith in a system of meaning that decrees the necessity of the hierarchical order and so provides for the unity of imperative control.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.”

13. “Every century or so, fundamental changes in the nature of consumption create new demand patterns that existing enterprises can’t meet.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.”

14. “Awareness requires a rupture with the world we take for granted; then old categories of experience are called into question and revised.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Google is a shape-shifter, but each shape harbors the same aim: to hunt and capture raw material. Baby, won’t you ride my car? Talk to my phone? Wear my shirt? Use my map? In all these cases the varied torrent of creative shapes is the sideshow to the main event: the continuous expansion of the extraction architecture to acquire raw material at scale to feed an expensive production process that makes prediction products that attract and retain more customers.”

15. “Google is a shape-shifter, but each shape harbors the same aim: to hunt and capture raw material. Baby, won’t you ride my car? Talk to my phone? Wear my shirt? Use my map? In all these cases the varied torrent of creative shapes is the sideshow to the main event: the continuous expansion of the extraction architecture to acquire raw material at scale to feed an expensive production process that makes prediction products that attract and retain more customers.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.”

16. “Computerization brings about an essential change in the way the worker can know the world and, with it, a crisis of confidence inthe possibility of certain knowledge.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Google had discovered a way to translate its nonmarket interactions with users into surplus raw material for the fabrication of products aimed at genuine market transactions with its real customers: advertisers.94 The translation of behavioral surplus from outside to inside the market finally enabled Google to convert investment into revenue. The corporation thus created out of thin air and at zero marginal cost an asset class of vital raw materials derived from users’ nonmarket online behavior.”

17. “Google had discovered a way to translate its nonmarket interactions with users into surplus raw material for the fabrication of products aimed at genuine market transactions with its real customers: advertisers.94 The translation of behavioral surplus from outside to inside the market finally enabled Google to convert investment into revenue. The corporation thus created out of thin air and at zero marginal cost an asset class of vital raw materials derived from users’ nonmarket online behavior.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Two men at Google who do not enjoy the legitimacy of the vote, democratic oversight, or the demands of shareholder governance exercise control over the organization and presentation of the world’s information. One man at Facebook who does not enjoy the legitimacy of the vote, democratic oversight, or the demands of shareholder governance exercises control over an increasingly universal means of social connection along with the information concealed in its networks.”

18. “Two men at Google who do not enjoy the legitimacy of the vote, democratic oversight, or the demands of shareholder governance exercise control over the organization and presentation of the world’s information. One man at Facebook who does not enjoy the legitimacy of the vote, democratic oversight, or the demands of shareholder governance exercises control over an increasingly universal means of social connection along with the information concealed in its networks.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “What would hold society together in the absence of the rules and rituals of clan and kin? Durkheim’s answer was the division of labor.”

19. “What would hold society together in the absence of the rules and rituals of clan and kin? Durkheim’s answer was the division of labor.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the “pattern” in which we dwell, and lays open new choices.”

20. “Technological change defines the horizon of our material world as it shapes the limiting conditions of what is possible and what is barely imaginable. It erodesassumptions about the nature of our reality, the “pattern” in which we dwell, and lays open new choices.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Paradiso imagines a society in which it falls to each individual to protect herself from the omniscient ubiquitous sensate computational systems of the new apparatus. Rather than paradise, it seems a recipe for a new breed of madness. Yet this is precisely the world that is now under construction around us, and this madness appears to be a happy feature of the plan.”

21. “Paradiso imagines a society in which it falls to each individual to protect herself from the omniscient ubiquitous sensate computational systems of the new apparatus. Rather than paradise, it seems a recipe for a new breed of madness. Yet this is precisely the world that is now under construction around us, and this madness appears to be a happy feature of the plan.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn’t. Without the layeredrichness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.”

22. “Computer mediation seems to bathe action in a more conditional light: perhaps it happened; perhaps it didn’t. Without the layeredrichness of direct sensory engagement, the symbolic medium seems thin, flat, and fragile.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Labor came to humanity with the fall from grace and was at best a penitential sacrifice enabling purity through humiliation. Laborwas toil, distress, trouble, fatigue – an exertion both painful and compulsory. Labor was our animal condition, struggling to survive in dirt and darkness.”

23. “Labor came to humanity with the fall from grace and was at best a penitential sacrifice enabling purity through humiliation. Laborwas toil, distress, trouble, fatigue – an exertion both painful and compulsory. Labor was our animal condition, struggling to survive in dirt and darkness.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “The absolute authority of market forces would be enshrined as the ultimate source of imperative control, displacing democratic contest and deliberation with an ideology of atomized individuals sentenced to perpetual competition for scarce resources. The disciplines of competitive markets promised to quiet unruly individuals and even transform them back into subjects too preoccupied with survival to complain.”

24. “The absolute authority of market forces would be enshrined as the ultimate source of imperative control, displacing democratic contest and deliberation with an ideology of atomized individuals sentenced to perpetual competition for scarce resources. The disciplines of competitive markets promised to quiet unruly individuals and even transform them back into subjects too preoccupied with survival to complain.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “The civilizing process has increased the distance between behavior and the impulse life of the animal body.”

25. “The civilizing process has increased the distance between behavior and the impulse life of the animal body.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Google’s ideal society is a population of distant users, not a citizenry. It idealizes people who are informed, but only in the ways that the corporation chooses. It means for us to be docile, harmonious, and, above all, grateful.”

26. “Google’s ideal society is a population of distant users, not a citizenry. It idealizes people who are informed, but only in the ways that the corporation chooses. It means for us to be docile, harmonious, and, above all, grateful.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Uncertainty is not chaos but rather the necessary habitat of the present tense. We choose the fallibility of shared promises and problem solving over the certain tyranny imposed by a dominant power or plan because this is the price we pay for freedom to will, which founds our right to the future tense. In the absence of this freedom, the future collapses into an infinite present of mere behavior, in which there can be no subjects and no projects: only objects.”

27. “Uncertainty is not chaos but rather the necessary habitat of the present tense. We choose the fallibility of shared promises and problem solving over the certain tyranny imposed by a dominant power or plan because this is the price we pay for freedom to will, which founds our right to the future tense. In the absence of this freedom, the future collapses into an infinite present of mere behavior, in which there can be no subjects and no projects: only objects.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “The corporation’s ability to hide this rights grab depends on language as much as it does on technical methods or corporate policies of secrecy. George Orwell once observed that euphemisms are used in politics, war, and business as instruments that “make lies sound truthful and murder respectable.”81.”

28. “The corporation’s ability to hide this rights grab depends on language as much as it does on technical methods or corporate policies of secrecy. George Orwell once observed that euphemisms are used in politics, war, and business as instruments that “make lies sound truthful and murder respectable.”81.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Technology represents intelligence systematically applied to the problem of the body. It functions to amplify and surpass the organic limits of the body; it compensates for the body’s fragility and vulnerability...”

29. “Technology represents intelligence systematically applied to the problem of the body. It functions to amplify and surpass the organic limits of the body; it compensates for the body’s fragility and vulnerability...”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Skilled workers historically have been ambivalent toward automation, knowing that the bodies it would augment or replace were theoccasion for both their pain and their power.”

30. “Skilled workers historically have been ambivalent toward automation, knowing that the bodies it would augment or replace were theoccasion for both their pain and their power.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “We know how to punish retailers and manufacturers that don’t provide quality and value. But we’re lousy at fighting effectively for what we really need – reliable insurance policies; affordable health care; safe, healthy food.”

31. “We know how to punish retailers and manufacturers that don’t provide quality and value. But we’re lousy at fighting effectively for what we really need – reliable insurance policies; affordable health care; safe, healthy food.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “Personal information is increasingly used to enforce standards of behavior. Information processing is developing, therefore, into an essential element of long-term strategies of manipulation intended to mold and adjust individual conduct.”34.”

32. “Personal information is increasingly used to enforce standards of behavior. Information processing is developing, therefore, into an essential element of long-term strategies of manipulation intended to mold and adjust individual conduct.”34.”

— Shoshana Zuboff

Shoshana Zuboff Quote: “This unprecedented concentration of knowledge produces an equally unprecedented concentration of power: asymmetries that must be understood as the unauthorized privatization of the division of learning in society.”

33. “This unprecedented concentration of knowledge produces an equally unprecedented concentration of power: asymmetries that must be understood as the unauthorized privatization of the division of learning in society.”

— Shoshana Zuboff

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