Top 100 Simon Mainwaring Quotes (2024 Update)
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51. “The most impactful way consumers can assert their power is to become mindful shoppers, giving their dollars only to socially responsible companies. In today’s world of social media and smart phones, this is easy to do.”

— Simon Mainwaring

52. “In the social business marketplace, brands that hope to build loyal and growing communities do so most effectively when they demonstrate their core values and allow a community to build and engage around it.”

— Simon Mainwaring

53. “Find the human in the technology. The currency marketers trade in has not changed even if the methods have. Emotion is what we exchange.”

— Simon Mainwaring

54. “There’s an adage that is an apt description of the new dynamic at work between brands and consumers connected through social media: People support what they help to build. But now that many brands are launching community-driven cause marketing campaigns, the challenge becomes what to do next?”

— Simon Mainwaring

55. “It is a truly powerful phenomenon when a brand makes a stand for what it believes in.”

— Simon Mainwaring

56. “The new dynamics between brands and consumers, driven by social media, are proving to be a powerful impetus for change.”

— Simon Mainwaring

57. “What is sure is that technological change is accelerating in all directions and, like children playing in a fountain, consumers are reveling in the experience.”

— Simon Mainwaring

58. “The United States is at a critical juncture in time. Our government is riddled with historic debt, and the limited resources of philanthropic and non-profit efforts cannot meet the scale of social challenges we face with necessary force.”

— Simon Mainwaring

59. “There is a growing awareness among brands that in order to participate in conversations that are taking place across social networks, they must join these discussions on the basis of something that is meaningful to their customers.”

— Simon Mainwaring

60. “Non-disclosure in the Internet Age is quickly perceived as a breach of trust. Government, corporations and each of us as individuals must recalibrate how we live and share our lives appropriate to the information now available and the expectations of others.”

— Simon Mainwaring

61. “As we approach each of the great social challenges of our time we must acknowledge that old thinking will not provide the new solutions we need. These solutions will be uncomfortable, hard to sell and risky to execute. But the cost of not doing so is even greater.”

— Simon Mainwaring

62. “The private sector must play a role in ensuring the prosperity and health of the people who comprise its market. It is time for the private sector to become a proactive partner contributing to the efforts of governments and philanthropies.”

— Simon Mainwaring

63. “We now see numerous examples of brands working together to address issues such as environmental degradations, climate control, pollution, poverty and disease.”

— Simon Mainwaring

64. “Consumers desiring a better world have already achieved some successes in this regard, helping to transform several industries from the ground up.”

— Simon Mainwaring

65. “Done correctly, everyone from individual speakers to large organizations can inspire citizens and customers to spread a message using their own social channels, and in so doing, inspire countless supporters to build their reputation, profits and social impact.”

— Simon Mainwaring

66. “Let’s hope brands recognize that the true power of this technology is not its reach but its ability to communicate substance that adds meaning to our lives. Otherwise, brands will be investing in technology that consumers simply won’t buy.”

— Simon Mainwaring

67. “Some critics have challenged what the return on investment is for engagement in social media. Others have complained that the metrics don’t exist to demonstrate value.”

— Simon Mainwaring

68. “Brands must be very specific in their choice of social media platforms through which to communicate their CSR or cause messaging.”

— Simon Mainwaring

69. “Refuse to accept the belief that your professional relevance, career success or financial security turns on the next update on the latest technology. Sometimes it’s good to put the paddle down and just let the canoe glide.”

— Simon Mainwaring

70. “Companies, to date, have often used the excuse that they are only beholden to their shareholders, but we need shareholders to think of themselves as stakeholders in the well being of society as well.”

— Simon Mainwaring

71. “Ultimately, it’s possible that social media platforms will be designed as templates that the users themselves customize in terms of the best way to express their community and experience of life, and brands will have to simply follow suit.”

— Simon Mainwaring

72. “A world in which government is burdened by historic debt, philanthropy has limited resources, and the private sector is only interested in its own personal gain is simply unsustainable.”

— Simon Mainwaring

73. “The social business marketplace is effectively forcing brands to engage with consumers on the basis of something that is meaningful to them. More often than not, this takes the form of some core value that finds expression in a non-profit cause.”

— Simon Mainwaring

74. “Not since the digital revolution in the early ’90s has technology placed such a comprehensive burden on business, employees and individuals to reinvent their business plans, services and products, and themselves to keep pace with the changing marketplace.”

— Simon Mainwaring

75. “Social technology gives leaders a vital new platform with which to connect their companies to the myriad stakeholders who have an interest in their well being.”

— Simon Mainwaring

76. “Since most corporate competitors have the same problems with sustainability and social reputation, it’s worth trying to solve them together.”

— Simon Mainwaring

77. “CEOs must embrace the role of serving as the public face of the company to their customer community and the marketplace at large.”

— Simon Mainwaring

78. “And if you look at the reality in the United States, where you have more than 40 million people below the poverty line and 42 million on food stamps, and then you look at poverty around the world, clearly the way we’re running the engine of capitalism is not serving us well.”

— Simon Mainwaring

79. “Consumers around the world are more aware of the multiple global crises we face than ever before, thanks to information found on the Internet.”

— Simon Mainwaring

80. “How well you tell your story determines how well your customers tell your story.”

— Simon Mainwaring

81. “There is a fundamental shift that social media necessitates in business today – the need to transition from ‘Me First’ to ‘We First’ thinking.”

— Simon Mainwaring

82. “Non-profits must become deeply engaged in the ways that their donor communities are using social technology.”

— Simon Mainwaring

83. “Business practices and how we treat the planet are also in desperate need of re-humanization.”

— Simon Mainwaring

84. “By linking with friends and ultimately strangers and building those relationships, social media is reweaving the social fabric that can then be used to scale your non-profit efforts.”

— Simon Mainwaring

85. “Any institution faces two basic choices if they hope to spark new ideas. One is to leverage the brains trust within their organization by creating a special event dedicated to new thinking. The other is to look outside themselves to stimulate solutions.”

— Simon Mainwaring

86. “When something works for you or another brand, ask yourself, ‘Why?’ Then don’t copy it but think about what you can do that’s unique to you and better.”

— Simon Mainwaring

87. “The way customers relate to brands and how profit is generated has changed so dramatically almost every professional is being challenged to reconsider what they do in order to stay relevant.”

— Simon Mainwaring

88. “Integrate purpose into your for-profit business model through a long term commitment to a cause that is aligned with your core values and those of your community.”

— Simon Mainwaring

89. “As more people use social media to tell the story of the future, the wants and needs of more people will be reflected.”

— Simon Mainwaring

90. “Consumers want a better world, not just better widgets.”

— Simon Mainwaring

91. “How much do you as a consumer value a positive experience with a brand or its customer service department? How willing are you to share that with your friends? How inclined are you to let that person know that you’re interaction with them was positive?”

— Simon Mainwaring

92. “The false separation between living and giving must end.”

— Simon Mainwaring

93. “Corporate America cannot afford to remain silent or passive about the downward spiral we are undergoing. It cannot turn a blind eye to how difficult the experience of life is for so many of their customers.”

— Simon Mainwaring

94. “Accept that the moment you buy your latest iPad, iPhone, tablet, app or game it will be promptly followed by a vastly improved and sleeker looking version.”

— Simon Mainwaring

95. “The companies that make meaningful contributions while also listening to the voices of others are the ones that will genuinely engage their community, who will then go to work for them.”

— Simon Mainwaring

96. “As we all know, lasting relationships can’t be rushed.”

— Simon Mainwaring

97. “When thinking through who to bring together to generate new ideas, it is more effective to combine specialists from very different and unrelated disciplines rather than a variety of people with different skills sets in the same field.”

— Simon Mainwaring

98. “Without question, CEOs, executives and employees in companies in the United States and around the world have rallied to face the challenge of a social media marketplace.”

— Simon Mainwaring

99. “Millions of people are falling out of the middle class into the ranks of the poor.”

— Simon Mainwaring

100. “The question remains: which brands will commit to creating a private sector pillar of social change, and which will become casualties of their own outdated thinking?”

— Simon Mainwaring