Top 100 Simon Mainwaring Quotes (2025 Update)

1. “Make the customer the hero of your brand’s story.”

— Simon Mainwaring

2. “The keys to brand success are self-definition, transparency, authenticity and accountability.”

— Simon Mainwaring

3. “Effectively, change is almost impossible without industry-wide collaboration, cooperation and consensus.”

— Simon Mainwaring

4. “Like all technology, social media is neutral but is best put to work in the service of building a better world.”

— Simon Mainwaring

5. “Technology is teaching us to be human again.”

— Simon Mainwaring

6. “Creating a better world requires teamwork, partnerships, and collaboration, as we need an entire army of companies to work together to build a better world within the next few decades. This means corporations must embrace the benefits of cooperating with one another.”

— Simon Mainwaring

7. “The future of profit is purpose.”

— Simon Mainwaring

8. “Define what your brand stands for, its core values and tone of voice, and then communicate consistently in those terms.”

— Simon Mainwaring

9. “Brands must become architects of community.”

— Simon Mainwaring

10. “Social media is not about the exploitation of technology but service to community.”

— Simon Mainwaring

11. “Social media demands a lot of us on top of our already demanding lives. So let’s disconnect as we need to and renew our interest and ourselves.”

— Simon Mainwaring

12. “The simple act of saying ‘thank you’ is a demonstration of gratitude in response to an experience that was meaningful to a customer or citizen.”

— Simon Mainwaring

13. “The role of social media is critical because it helps to spread cognitive dissonance by connecting thought leaders and activists to ordinary citizens rapidly expanding the network of people who become willing to take action.”

— Simon Mainwaring

14. “Social media is not an end in itself. It’s just another tool to reach people.”

— Simon Mainwaring

15. “Ensure your employees understand what your brand stands for so they can be your first line of word-of-mouth advertising.”

— Simon Mainwaring

16. “More than ever before, consumers have the ability to unify their voices and coalesce their buying power to influence corporate behaviors.”

— Simon Mainwaring

17. “If a brand genuinely wants to make a social contribution, it should start with who they are, not what they do. For only when a brand has defined itself and its core values can it identify causes or social responsibility initiatives that are in alignment with its authentic brand story.”

— Simon Mainwaring

18. “If a brand wants to build social communities, capital and influence, it must become the chief celebrant of its community, not its celebrity. This simple shift in approach unlocks enormous transformative potential for brands.”

— Simon Mainwaring

19. “Brands are facing a new competitive landscape in which self-definition, core values and purpose will increasingly define their ability to reach customers that only allow what is meaningful in their lives to pass through their filter.”

— Simon Mainwaring

20. “Many corporate leaders and employees have the right intentions, but it can be overwhelming when you consider how everything is affected from leadership styles, to organizational structure, to employee engagement, to customer service an marketplace.”

— Simon Mainwaring

21. “The leverage and influence social media gives citizens are rapidly spreading into the business world.”

— Simon Mainwaring

22. “The currency of universal values make brands innately sharable.”

— Simon Mainwaring

23. “One of the greatest challenges companies face in adjusting to the impact of social media, is knowing where to start.”

— Simon Mainwaring

24. “There are many individuals, companies and even countries operating in what I call a ‘me first’ mentality, which is effectively a purely competitive approach to life, treating the planet as if it has infinite resources and pitting one country against another for supremacy.”

— Simon Mainwaring

25. “Brands are faced with the daily challenge of massively scaling their outreach in order to build personal relationships. While this may seem like a contradiction in terms, it becomes much more possible when brands shift from push to pull dynamics in their marketing.”

— Simon Mainwaring

26. “Consumers now have a voice. And the fact that consumers can be creators, producers and distributors means they can push back against brands to punish them for their socially irresponsible behavior or reward them for their responsible behavior.”

— Simon Mainwaring

27. “A social contract is the way out of this dilemma for corporations that want to lead in the 21st century by showing consumers how seriously they take customer loyalty and goodwill.”

— Simon Mainwaring

28. “Your computer needn’t be the first thing your see in the morning and the last thing you see at night.”

— Simon Mainwaring

29. “When people align around shared political, social, economic or environmental values, and take collective action, thinking and behaviour that compromises the lives of millions of people around the world can truly change.”

— Simon Mainwaring

30. “In the coming years, if not sooner, social media will become a powerful tool that consumers will aggressively use to influence business attitudes and force companies into greater social responsibility – and, I suggest, move us towards a more sustainable practice of capitalism.”

— Simon Mainwaring

31. “Too many brands treat social media as a one way, broadcast channel, rather than a two-way dialogue through which emotional storytelling can be transferred.”

— Simon Mainwaring

32. “Everyone living under the social contract we call democracy has a duty to act responsibly, to obey the laws, and to abandon certain types of self-interested behaviors that conflict with the general good.”

— Simon Mainwaring

33. “As a function of the easy access to information provided by the Internet, and the ease with which it can be shared thanks to social media, consumers are now better informed as to the behavior of brands and the multiple global crises we face.”

— Simon Mainwaring

34. “The creative destruction that social media is currently unleashing will change more than technology or the leader board of the Fortune 100. It is driving a qualitative shift in the nature of relationships between brands and their customers.”

— Simon Mainwaring

35. “Through their own actions, customers can hold companies responsible to higher standards of social responsibility. Through collective action, they can leverage their dollars to combat the force of those investors who myopically pursue profits at the expense of the rest of society.”

— Simon Mainwaring

36. “Transforming a brand into a socially responsible leader doesn’t happen overnight by simply writing new marketing and advertising strategies. It takes effort to identify a vision that your customers will find credible and aligned with their values.”

— Simon Mainwaring

37. “However, it was the great 18th century social philosophers John Locke, Thomas Hobbes, and Jean-Jacques Rousseau who brought the concept of a social contract between citizens and governments sharply into political thinking, paving the way for popular democracy and constitutional republicanism.”

— Simon Mainwaring

38. “For a truly effective social campaign, a brand needs to embrace the first principles of marketing, which involves brand definition and consistent storytelling.”

— Simon Mainwaring

39. “The framing of how we relate to each other within and across social media platforms will continue to become more sophisticated and nuanced in their expression of how we structure our relationships in our real world lives.”

— Simon Mainwaring

40. “Gluttony might be innocuous were it not for the fact that gluttons tend to disregard whether their self-serving behaviors harm anyone else. We don’t need to look far and wide to find examples of gluttonous behavior, as they are numerous throughout the history of capitalism.”

— Simon Mainwaring

41. “Work with your competitors when the interest of the community and planet are at stake.”

— Simon Mainwaring

42. “When a positive exchange between a brand and customers becomes quantifiable metrics, it encourages brand to provide better service, customer service to do a better job, and consumers to actively show their gratitude.”

— Simon Mainwaring

43. “Brands must empower their community to be change agents in their own right. To that end, they need to take on a mentoring role. This means the brand provides the tools, techniques and strategies for their customers to become more effective marketers in achieving their own goals.”

— Simon Mainwaring

44. “Concerned consumers are realizing that they can use social media to organize themselves around shared values to start effective movements. Social media gives them a sounding board to share ideas, as well as a means to punish irresponsible corporate behaviors.”

— Simon Mainwaring

45. “There is an overwhelming amount of information available to us all on the web each day, not to mention what is shared with us by our family, friends, fans, and followers. This necessitates the need to filter through all that information and to decide for ourselves where to put our attention.”

— Simon Mainwaring

46. “As any speaker will tell you, when you address a large number of people from a stage, you try to make eye contact with people in the audience to communicate that you’re accessible and interested in them.”

— Simon Mainwaring

47. “For decades, media companies have largely controlled the tools through which consumers were told what to buy, wear or think. Now consumers possess the same ability to produce, distribute and curate content and distribute it to their peers in real time across social media platforms.”

— Simon Mainwaring

48. “Executives can no longer hide behind the corporate veil. They need to be accountable for what their companies do, because entities are responsible for socially irresponsible behavior.”

— Simon Mainwaring

49. “What today’s business reality makes clear is that brands cannot survive in a society that is failing economically, socially, ethically, and morally.”

— Simon Mainwaring

50. “Social media companies must combine their mastery of the latest in real-time, location based or augmented reality technologies in the service of clear and consistent storytelling.”

— Simon Mainwaring