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Top 15 Steve Krug Quotes (2025 Update)

Steve Krug Quote: “Keep it simple, so you’ll keep doing it.”

1. “Keep it simple, so you’ll keep doing it.”

Steve Krug Quote: “Don’t make me think.”

2. “Don’t make me think.”

Steve Krug Quote: “Nothing important should ever be more than two clicks away.”

3. “Nothing important should ever be more than two clicks away.”

Steve Krug Quote: “If you can’t make something self-evident, you at least need to make it self-explanatory.”

4. “If you can’t make something self-evident, you at least need to make it self-explanatory.”

Steve Krug Quote: “Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I.”

5. “Or as Jakob Nielsen so aptly put it: The human brain’s capacity doesn’t change from one year to the next, so the insights from studying human behavior have a very long shelf life. What was difficult for users twenty years ago continues to be difficult today. I.”

Steve Krug Quote: “How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

6. “How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

Steve Krug Quote: “The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.”

7. “The problem is, the rewards and the costs of adding more things to the Home page aren’t shared equally. The section that’s being promoted gets a huge gain in traffic, while the overall loss in effectiveness of the Home page as it gets more cluttered is shared by all sections.”

Steve Krug Quote: “Happy talk must die.”

8. “Happy talk must die.”

Steve Krug Quote: “Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”

9. “Your objective should always be to eliminate instructions entirely by making everything self-explanatory, or as close to it as possible. When instructions are absolutely necessary, cut them back to a bare minimum.”

Steve Krug Quote: “The main thing you need to know about instructions is that no one is going to read them – at least not until after repeated attempts at “muddling through” have failed.”

10. “The main thing you need to know about instructions is that no one is going to read them – at least not until after repeated attempts at “muddling through” have failed.”

Steve Krug Quote: “The name of the page will match the words I clicked to get there.”

11. “The name of the page will match the words I clicked to get there.”

Steve Krug Quote: “If something requires a large investment of time – or looks like it will – it’s less likely to be used.”

12. “If something requires a large investment of time – or looks like it will – it’s less likely to be used.”

Steve Krug Quote: “And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

13. “And not just the right thing; it’s profoundly the right thing to do, because the one argument for accessibility that doesn’t get made nearly often enough is how extraordinarily better it makes some people’s lives. How many opportunities do we have to dramatically improve people’s lives just by doing our job a little better?”

Steve Krug Quote: “The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.”

14. “The reality is that in the business world almost everyone is just a very small cog in a huge collection of cogs.2 2 Sorry. Try not to take it personally. Do good work. Enjoy your home life. Be happy.”

Steve Krug Quote: “The fact that the people who built the site didn’t care enough to make things obvious – and easy – can erode our confidence in the site and the organization behind it.”

15. “The fact that the people who built the site didn’t care enough to make things obvious – and easy – can erode our confidence in the site and the organization behind it.”

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LIFE SPIRITUALITY

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