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Top 350 Sun Tzu Quotes (2025 Update)
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Sun Tzu Quote: “Victory is the main object in war.”
Sun Tzu Quote: “O divine art of subtlety and secrecy!”
Sun Tzu Quote: “Begin by seizing something which your opponent holds dear; then he will be amenable to your will.”
Sun Tzu Quote: “If you know neither the enemy nor yourself, you will succumb in every battle.”
Sun Tzu Quote: “The value of time, that is of being a little ahead of your opponent, often provides greater advantage than superior numbers or greater resources.”
Sun Tzu Quote: “In war, practice dissimulation and you will succeed.”
Sun Tzu Quote: “Hence the saying: If you know the enemy and you know yourself, your victory will not stand in doubt; if you now Heaven and you know Earth, you may make your victory complete.”
Sun Tzu Quote: “Apparent confusion is a product of good order; apparent cowardice, of courage; apparent weakness, of strength.”
Sun Tzu Quote: “If ignorant both of your enemy and yourself, you are certain to be in peril.”
Sun Tzu Quote: “Attack where he is unprepared; sally forth when he does not expect you.”
Sun Tzu Quote: “When the common soldiers are too strong and their officers too weak, the result is insubordination. When the officers are too strong and the common soldiers too weak, the result is collapse.”
Sun Tzu Quote: “The opportunity to secure ourselves against defeat lies in our own hands.”
Sun Tzu Quote: “Winning Strategists are certain of triumph before seeking a challenge. Losing Strategists are certain to challenge before seeking a triumph.”
Sun Tzu Quote: “When campaigning, be swift as the wind; in leisurely march, majestic as the forest; in raiding and plundering, like fire; in standing, firm as the mountains. As unfathomable as the clouds, move like a thunderbolt.”
Sun Tzu Quote: “If quick, I survive. If not quick, I am lost. This is death.”
Sun Tzu Quote: “There is an intelligent way to eat a live frog – I just don’t know what it is.”
Sun Tzu Quote: “When you shoot a bow and arrow, you aim at the clouds, not because you expect to hit them, but so that you may reach the distant target on the ground.”
Sun Tzu Quote: “If this is long delayed, weapons are blunted and morale depressed.”
Sun Tzu Quote: “Spies are a most important element in water, because on them depends an army’s ability to move.”
Sun Tzu Quote: “In making tactical dispositions, the highest pitch you can attain is to conceal them.”
Sun Tzu Quote: “When the enemy is at ease, be able to weary him; when well fed, to starve him; when at rest, to make him move. Appear at places to which he must hasten; move swiftly where he does not expect you.”
Sun Tzu Quote: “The expert in battle seeks his victory from strategic advantage and does not demand it from his men.”
Sun Tzu Quote: “Who does not know the evils of war cannot appreciate its benefits.”
Sun Tzu Quote: “Those who excel in war first cultivate their own humanity and and maintain their laws and institutions. By these means they make their governments invincible.”
Sun Tzu Quote: “Therefore the skillful leader subdues the enemy’s troops without any fighting; he captures their cities without laying siege to them; he overthrows their kingdom without lengthy operations in the field.”
Sun Tzu Quote: “Weigh the situation, then move.”
Sun Tzu Quote: “He will win who has military capacity and is not interfered with by the sovereign.”
Sun Tzu Quote: “When I have won a victory I do not repeat my tactics but respond to circumstances in an infinite variety of ways.”
Sun Tzu Quote: “If the enemy opens the door, you must race in.”
Sun Tzu Quote: “With regard to ground of this nature, be before the enemy in occupying the raised and sunny spots, and carefully guard your line of supplies. Then you will be able to fight with advantage.”
Sun Tzu Quote: “Should the enemy strengthen his van, he will weaken his rear; should he strengthen his rear, he will weaken his van; should he strengthen his left, he will weaken his right; should he strengthen his right, he will weaken his left. If he sends reinforcements everywhere, he will everywhere be weak.”
Sun Tzu Quote: “If we wish to fight, the enemy can be forced to an engagement even though he be sheltered behind a high rampart and a deep ditch. All we need do is attack some other place that he will be obliged to relieve.”
Sun Tzu Quote: “Defeat the enemy’s strategy.”
Sun Tzu Quote: “To capture an enemies army is better than to destroy it.”
Sun Tzu Quote: “And therefore only the enlightened sovereign and the worthy general who are able to use the most intelligent people as agents are certain to achieve great things.”
Sun Tzu Quote: “Set the troops to their tasks without imparting your designs.”
Sun Tzu Quote: “If fighting is sure to result in victory, then you must fight, even though the ruler forbid it; if fighting will not result in victory, then you must not fight even at the ruler’s bidding.”
Sun Tzu Quote: “Being unconquerable lies with yourself; being conquerable lies with your enemy.”
Sun Tzu Quote: “Without local guides, your enemy employs the land as a weapon against you.”
Sun Tzu Quote: “There are not more than five primary colors, yet in combination they produce more hues than can ever be seen.”
Sun Tzu Quote: “Do not swallow bait offered by the enemy. Do not interfere with an army that is returning home.”
Sun Tzu Quote: “Energy may be likened to the bending of a crossbow; decision, to the releasing of a trigger.”
Sun Tzu Quote: “Rewards for good service should not be deferred a single day.”
Sun Tzu Quote: “He who wishes to fight must first count the cost. When you engage in actual fighting, if victory is long in coming, then men’s weapons will grow dull and their ardor will be dampened. If you lay siege to a town, you will exhaust your strength.”
Sun Tzu Quote: “He who exercises no forethought but makes light of his opponents is sure to be captured by them.”
Sun Tzu Quote: “Use humility to make the enemy haughty. Tire them by flight. Cause division among them. When they are unprepared, attack and make your move when they do not expect it.”
Sun Tzu Quote: “Generally in war the best policy is to take a state intact; to ruin it is inferior to this.”
Sun Tzu Quote: “It is sufficient to estimate the enemy situation correctly and to concentrate your strength to capture him. There is no more to it than this. He who lacks foresight and underestimates his enemy will surely be captured by him.”
Sun Tzu Quote: “Perfection in war lies in so sapping your opponents will that he surrenders without fighting.”
Sun Tzu Quote: “Place your army in deadly peril, and it will survive; plunge it into desperate straits, and it will come off in safety.”
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