Top 100 Tim Cook Quotes (2024 Update)
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51. “We have three post-PC devices: the iPod, the iPhone, and the iPad, the revolutionary device that defined a whole new categoryit’s outstripping the wildest of predictions.”

— Tim Cook

52. “We’re putting all of our energy into making it right. And we have already had several software updates. We’ve got a huge plan to make it even better. It will get better and better over time. We screwed up. That’s the fact.”

— Tim Cook

53. “With hacking getting more and more sophisticated, the hacking community has gone from the hobbyist in the basement to huge sophisticated companies that are essentially doing this, or groups of people or foreign agents inside and outside the United States.”

— Tim Cook

54. “Apple Pay is forever changing the way we pay for things.”

— Tim Cook

55. “Nobody wants to buy sour milk.”

— Tim Cook

56. “Apple Watch is the most personal device we’ve ever created.”

— Tim Cook

57. “I personally admire Steve Jobs not most for what he did, or what he said, but for what he stood for. The largest lesson I learned from Steve was that the joy in life is in the journey, and I saw him live this every day.”

— Tim Cook

58. “Companies that get confused, that think their goal is revenue or stock price or something. You have to focus on the things that lead to those.”

— Tim Cook

59. “Discrimination, in all its forms, is bad for business.”

— Tim Cook

60. “The reality is, is that we love competition, at Apple. We think it makes us all better. But we want people to invent their own stuff.”

— Tim Cook

61. “There’s a mountain of information about us. I mean there’s so much. Anyway, I’m not an intelligence person. But I just look at it and it’s a mountain of data.”

— Tim Cook

62. “The iPad remains Apple’s second bestselling product – all the more reason why the iPad Pro needs to be “big” in every sense of the word.”

— Tim Cook

63. “If you want me to do things only for ROI reasons, you should get out of this stock.”

— Tim Cook

64. “The future of television is what our competitors have been doing for years.”

— Tim Cook

65. “People are running huge enterprises off of hacking and stealing data.”

— Tim Cook

66. “You can’t have a back door that’s only for the good guys.”

— Tim Cook

67. “I am who I am, and I’m focused on that, and being a great CEO of Apple.”

— Tim Cook

68. “The worst thing in the world that can happen to you if you’re an engineer that has given his life to something is for someone to rip it off and put their name to it.”

— Tim Cook

69. “I believe that if you took privacy and you said, I’m willing to give up all of my privacy to be secure. So you weighted it as a zero. My own view is that encryption is a much better, much better world. And I’m not the only person that thinks that.”

— Tim Cook

70. “Siri has proven to us that people want to relate to the phone in a different way.”

— Tim Cook

71. “It is possible to be aware of God at all times.”

— Tim Cook

72. “Since these early days, I have seen and have experienced many types of discrimination and all of them were rooted in the fear of people that were different than the majority.”

— Tim Cook

73. “When I go into my living room and turn on the TV, I feel like I have gone backwards in time by 20 to 30 years. It’s an area of intense interest. I can’t say more than that.”

— Tim Cook

74. “In my view the tablet and the PC are different. You can do things with the tablet if you are not encumbered by the legacy of the PC.”

— Tim Cook

75. “While our team managed the manufacturing ramp better than ever before, we could have sold many more iPhones with greater supply and we are working hard to fill orders as quickly as possible.”

— Tim Cook

76. “When I think of civil liberties I think of the founding principles of the country. The freedoms that are in the First Amendment. But also the fundamental right to privacy.”

— Tim Cook

77. “Our competition is different: They’re confused. They chased after netbooks. Now they’re trying to make PCs into tablets and tablets into PCs. Who knows what they’ll do next? I can’t answer that question, but I can tell you that we’re focused.”

— Tim Cook

78. “Eighty percent of our revenues are from products that didn’t exist 60 days ago. Is there any other company that would do that?”

— Tim Cook

79. “We sold more iPads in the last quarter alone than any PC manufacturer sold in their entire line.”

— Tim Cook

80. “Everybody doesn’t want to have to be a computer scientist to protect themselves. Most people have no desire to do that.”

— Tim Cook

81. “The government should always be the one defending civil liberties.”

— Tim Cook

82. “America is always stronger when we do things together.”

— Tim Cook

83. “Today, we are pleased to announce the biggest advancement in iPhone.”

— Tim Cook

84. “I’ve always hated litigation, and I continue to hate it.”

— Tim Cook

85. “I think two people with strong points of view can appreciate each other even more.”

— Tim Cook

86. “Without encryption, you and I wouldn’t be able to do our banking online. We wouldn’t be able to buy things online, because your credit cards – they’ve probably been ripped off anyway, but they would be ripped off left and right every day if there wasn’t encryption.”

— Tim Cook

87. “If I know what your messages are, if I can read those, I’ll probably be able to conclude where you’re going, who you’re with, the location the message was sent.”

— Tim Cook

88. “I don’t really think anything Microsoft does puts pressure on Apple.”

— Tim Cook

89. “So I had to figure out for myself what was right and true. It was a search. It was a process. It drew on the moral sense that I’d learned from my parents, and in church, and in my own heart, and led me on my own journey of discovery.”

— Tim Cook

90. “If I’m working with you for several months on things, if I have a relationship with you, and I decide one day I’m going to sue you, I’m a country boy at the end of the day. I’m going to pick up the phone and tell you I’m going to sue you.”

— Tim Cook

91. “I remember what it was like to grow up in the South in the 1960s and 1970s. Discrimination isn’t something that’s easy to oppose. It doesn’t always stare you in the face. It moves in the shadows. And sometimes it shrouds itself within the very laws meant to protect us.”

— Tim Cook

92. “I don’t think Apple has to own a content business.”

— Tim Cook

93. “And that’s what everyone at Apple is focused on – pushing forward and creating the future.”

— Tim Cook

94. “There’s something very dangerous happening in states across the country. A wave of legislation, introduced in more than two dozen states, would allow people to discriminate against their neighbors.”

— Tim Cook

95. “Maybe law enforcement would like the ability to turn on the camera on your Mac.”

— Tim Cook

96. “Apple doesn’t do hobbies as a general rule.”

— Tim Cook

97. “Our message, to people around the country and around the world, is this: Apple is open. Open to everyone, regardless of where they come from, what they look like, how they worship or who they love.”

— Tim Cook

98. “Our new watches are made entirely of double super gold. They are just a piece of gold that you can wear to the left, right, or directly on top of the other gold you own.”

— Tim Cook

99. “That brings us to iPad. We think the iPad is the poster-child of the post-PC world.”

— Tim Cook

100. “I’m not targeting government. I’m not saying hey, I’m closing it because I don’t want to give you any data. I’m saying that to protect out customers, we have to encrypt. And a side affect of that is, I don’t have the data.”

— Tim Cook