Top 100 Tim Cook Quotes (2025 Update)

1. “You are more powerful than you think.”

— Tim Cook

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2. “Life is fragile. We’re not guaranteed a tomorrow so give it everything you’ve got.”

— Tim Cook

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3. “The reality of today, from a cybersecurity point of view, is that I think some of the top people predict that the next big war will be fought on cybersecurity.”

— Tim Cook

4. “Let your joy be in your journey, not in some distant goal.”

— Tim Cook

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5. “In the world of cyber security, the last thing you want is to have a target painted on you.”

— Tim Cook

6. “You can focus on things that are barriers or you can focus on scaling the wall or redefining the problem.”

— Tim Cook

7. “I want to be the pebble in the pond that creates the ripple for change.”

— Tim Cook

8. “For the most important decisions in your life, trust your intuition, and then work with everything you have, to prove it right.”

— Tim Cook

9. “We believe in saying no to thousands of projects so that we can really focus on the few that are truly important and meaningful to us.”

— Tim Cook

10. “A few years ago, users of Internet services began to realize that when an online service is free, you’re not the customer. You’re the product.”

— Tim Cook

11. “The sidelines are not where you want to live your life. The world needs you in the arena!”

— Tim Cook

12. “I just want to build great products.”

— Tim Cook

13. “I am driven by great work and seeing people do incredible things and having a part in that.”

— Tim Cook

14. “Those who try to achieve success without hard work ultimately deceive themselves-or worse-deceive others.”

— Tim Cook

15. “Creativity is people who care enough to keep thinking about something until they find the simplest way to do it.”

— Tim Cook

16. “We do a lot of things for reasons besides profit motive. We want to leave the world better than we found it.”

— Tim Cook

17. “Right to privacy is really important. You pull that brick out and another and pretty soon the house falls.”

— Tim Cook

18. “You can only do so many things great, and you should cast aside everything else.”

— Tim Cook

19. “So let me be clear: I’m proud to be gay, and I consider being gay among the greatest gifts God has given me.”

— Tim Cook

20. “To whom much is given, much is expected. I do believe this. It’s embedded in me.”

— Tim Cook

21. “We pave the sunlit path toward justice together, brick by brick. This is my brick.”

— Tim Cook

22. “Intuition is critical in virtually everything you do. But, without relentless preparation and execution, it is meaningless.”

— Tim Cook

23. “The longer the meeting, the less is accomplished.”

— Tim Cook

24. “We’re very simple people at Apple. We focus on making the world’s best products and enriching people’s lives.”

— Tim Cook

25. “Apple has a culture of excellence that is, I think, so unique and so special. I’m not going to witness or permit the change of it.”

— Tim Cook

26. “Excellence has become a habit.”

— Tim Cook

27. “An acorn would never brag about giving shade.”

— Tim Cook

28. “Most business models have focused on self interest instead of user experience. Those are the kinds of problems we solve to solve.”

— Tim Cook

29. “Price is rarely the most important thing. A cheap product might sell some units. Somebody gets it home and they feel great when they pay the money, but then they get it home and use it and the joy is gone.”

— Tim Cook

30. “A great product isn’t just a collection of features. It’s how it all works together.”

— Tim Cook

31. “In the long arc of time, you are only relevant if customers love you.”

— Tim Cook

32. “I learned that focus is key. Not just in your running a company, but in your personal life as well.”

— Tim Cook

33. “Security isn’t just a feature, it’s a base, it’s a fundamental, right.”

— Tim Cook

34. “I despise politics. There is no room for it in a company. My life is going to be way too short to deal with that.”

— Tim Cook

35. “Never try to fix other people. God does not need to do a bank shot off your lips.”

— Tim Cook

36. “Apple has lost a visionary and creative genius, and the world has lost an amazing human being.”

— Tim Cook

37. “Certainly some things that are very good can sometimes be used in a bad way.”

— Tim Cook

38. “Graduates, your values matter. They are your north star. And work takes on new meaning when you feel you’re pointed in the right direction. Otherwise, it’s just a job. And life is too short for that.”

— Tim Cook

39. “Anything can change, because the smartphone revolution is still in the early stages.”

— Tim Cook

40. “The iPad is the clearest expression of our vision of the future of personal computing.”

— Tim Cook

41. “I’d rather Apple cannibalize Apple than somebody else cannibalize Apple.”

— Tim Cook

42. “Discrimination, in all its forms, is bad for business.”

— Tim Cook

43. “I love museums. But I don’t want to live in one.”

— Tim Cook

44. “My business is not reading your messages. I don’t have a business doing that. And it’s against my values to do that. I don’t want to read your private stuff.”

— Tim Cook

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45. “What makes Siri cool is she has a personality.”

— Tim Cook

46. “We make the best phone, we don’t make the most phones.”

— Tim Cook

47. “There are times in all of our lives when a reliance on gut or intuition just seems more appropriate – when a particular course of action just feels right.”

— Tim Cook

48. “Apple Stores Offer the Best Buying Experience and Customer Service On The Planet.”

— Tim Cook

49. “Apple Watch is the most personal device we’ve ever created.”

— Tim Cook

50. “We have to make sure, at Apple, that we stay true to focus, laser focus – we know we can only do great things a few times, only on a few products.”

— Tim Cook