Top 50 Tim Harford Quotes (2025 Update) [Page 2]

51. “Psychologists call this “motivated reasoning.” Motivated reasoning is thinking through a topic with the aim, conscious or unconscious, of reaching a particular kind of conclusion. In a football game, we see the fouls committed by the other team but overlook the sins of our own side. We are more likely to notice what we want to notice.11.”

— Tim Harford

52. “By charging wildly different prices for products that have largely the same cost, Starbucks is able to smoke out customers who are less sensitive about the price. Starbucks doesn’t have a way to identify lavish customers perfectly, so it invites them to hang themselves with a choice of luxurious ropes.”

— Tim Harford

53. “These examples should be models for communication, precisely because they inspire curiosity. “How does money influence politics?” is not an especially engaging question, but “If I were running for president, how would I raise lots of money with few conditions and no scrutiny?” is much more intriguing.”

— Tim Harford

54. “The good stories are everywhere. They are not made memorable by their rarity; they are made forgettable by their ubiquity.”

— Tim Harford

55. “A more plausible explanation is that we are drawn to surprising news, and surprising news is more often bad than good.”

— Tim Harford

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