Top 5 Tom Greever Quotes (2025 Update)

1. “That’s where we find ourselves today. In a meeting with people who have no idea how to do our jobs, yet consistently find it their place to tell us how to do it. It’s enough to drive any designer insane.”

— Tom Greever

2. “It motivates us to care so much about the challenges of another person that we’re driven to action. Empathy is the ultimate form of understanding.”

— Tom Greever

3. “When it comes to design, notes are critical because opinions and ideas about the right decision will change over time. If you don’t have notes, you don’t have a paper trail to understand what logic went into the original decisions. You only have “he said, she said” and a bunch of rehashed conversations. When design decisions are made verbally in a meeting, it can be nearly impossible to remember later why decisions were made.”

— Tom Greever

4. “Don’t start any sentence with “From a design perspective... ” because that’s usually just another way of saying “from my perspective.” Remember, we don’t care about your perspective; we care about the user’s perspective.”

— Tom Greever

5. “We aren’t doing user experience design if we haven’t actually seen a user experience it.”

— Tom Greever

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