Top 25 Value Investing Principles (2025 Update)

1. “Always invest for the long term.”

— Warren Buffett

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2. “If you buy something because it’s undervalued, then you have to think about selling it when it approaches your calculation of its intrinsic value. That’s hard. But if you buy a few great companies, then you can sit on your ass. That’s a good thing.”

— Charlie Munger

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3. “Buy companies with strong histories of profitability and with a dominant business franchise.”

— Warren Buffett

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4. “Rule No. 1: Never lose money. Rule No. 2: Never forget Rule No. 1.”

— Warren Buffett

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5. “Our goal is to find an outstanding business at a sensible price, not a mediocre business at a bargain price.”

— Warren Buffett

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6. “Successful Investing takes time, discipline and patience. No matter how great the talent or effort, some things just take time: You can’t produce a baby in one month by getting nine women pregnant.”

— Warren Buffett

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7. “I try to buy stock in businesses that are so wonderful that an idiot can run them. Because sooner or later, one will.”

— Warren Buffett

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8. “Investment philosophy is the clear understanding that by owning shares of stocks, one owns businesses, not pieces of paper.”

— Warren Buffett

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9. “I do not like debt and do not like to invest in companies that have too much debt, particularly long-term debt. With long-term debt, increases in interest rates can drastically affect company profits and make future cash flows less predictable.”

— Warren Buffett

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10. “We have usually made our best purchases when apprehensions about some macro event were at a peak. Fear is the foe of the faddist, but the friend of the fundamentalist.”

— Warren Buffett

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11. “Never invest in a business you can’t understand.”

— Warren Buffett

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12. “Valuing a business is part art and part science.”

— Warren Buffett

13. “Whether we’re talking about socks or stocks, I like buying quality merchandise when it is marked down.”

— Warren Buffett

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14. “When investing, pessimism is your friend, euphoria the enemy.”

— Warren Buffett

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15. “Investing is where you find a few great companies and then sit on your ass.”

— Charlie Munger

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16. “A great investment opportunity occurs when a marvelous business encounters a one-time huge, but solvable problem.”

— Warren Buffett

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17. “The way to make money is to buy when blood is running in the streets.”

— John D. Rockefeller

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18. “The wise man once said, ‘Invest young.’”

— Warren Buffett

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19. “If you took our top fifteen decisions out, we’d have a pretty average record. It wasn’t hyperactivity, but a hell of a lot of patience. You stuck to your principles and when opportunities came along, you pounced on them with vigor.”

— Charlie Munger

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20. “The big money is not in the buying and selling, but in the waiting.”

— Charlie Munger

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21. “A great business at a fair price is superior to a fair business at a great price.”

— Charlie Munger

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22. “Price is what you pay. Value is what you get.”

— Warren Buffett

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23. “The wise ones bet heavily when the world offers them that opportunity. They bet big when they have the odds. And the rest of the time, they don’t. It’s just that simple.”

— Charlie Munger

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24. “You don’t have to be brilliant, only a little bit wiser than the other guys, on average, for a long, long time.”

— Charlie Munger

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25. “All intelligent investing is value investing – acquiring more than you are paying for. You must value the business in order to value the stock.”

— Charlie Munger

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26. “It's not given to human beings to have such talent that they can just know everything about everything all the time. But it is given to human beings who work hard at it – who look and sift the world for a mispriced bet – that they can occasionally find one.”

— Charlie Munger

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27. “Determine value apart from price; progress apart from activity; wealth apart from size.”

— Charlie Munger

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