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Top 4 William Poundstone Quotes (2025 Update)

William Poundstone Quote: “One portfolio is better than another one when it offers higher mean return for a given level of volatility – or a lower volatility for a given level of return.”

1. “One portfolio is better than another one when it offers higher mean return for a given level of volatility – or a lower volatility for a given level of return.”

— William Poundstone

William Poundstone Quote: “One of the things that price consultants have learned is that what consumers say and what they do are not the same thing.”

2. “One of the things that price consultants have learned is that what consumers say and what they do are not the same thing.”

— William Poundstone

William Poundstone Quote: “Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.”

3. “Many people like myself who teach marketing start the course by saying, ‘We’re not about manipulating consumers, we’re about discovering needs and meeting them,’ ” said Eric Johnson of Columbia University. “And then, if you’re in the field awhile, you realize, yes, we can manipulate consumers.”

— William Poundstone

William Poundstone Quote: “Sometimes “creativity” is just common sense.”

4. “Sometimes “creativity” is just common sense.”

— William Poundstone

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