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Top 3 Brett McCracken Quotes (2026 Update)

Brett McCracken Quote: “Perhaps the activity of discerning culture – sifting through it to highlight its most worthy and discard its most unredeemable – is as essential as the activity of making culture.”

1. “Perhaps the activity of discerning culture – sifting through it to highlight its most worthy and discard its most unredeemable – is as essential as the activity of making culture.”

— Brett McCracken

Brett McCracken Quote: “In the competitive landscape of the digital age, the “food” of information is not getting more nutritious; it’s veering in the direction of junk food. Doritos and Skittles will always get more clicks than spinach. And so we walk down the buffet line of social media snacks and online junk food, daily gorging ourselves to the point of gluttony. Unsurprisingly, it is making us sick.”

2. “In the competitive landscape of the digital age, the “food” of information is not getting more nutritious; it’s veering in the direction of junk food. Doritos and Skittles will always get more clicks than spinach. And so we walk down the buffet line of social media snacks and online junk food, daily gorging ourselves to the point of gluttony. Unsurprisingly, it is making us sick.”

— Brett McCracken

Brett McCracken Quote: “Social media is a frequent “unwinding” activity for many. Yet it’s not actually that restful. Social media’s passivity is different from leisure, which has a tendency to refresh us by helping us to stop focusing so much on ourselves and our own mental state and instead pay attention to something pleasant outside us. This partially explains why an hour of scrolling Instagram or Facebook feels oddly tiring. What keeps us locked in for that amount of time is often aimlessness.”

3. “Social media is a frequent “unwinding” activity for many. Yet it’s not actually that restful. Social media’s passivity is different from leisure, which has a tendency to refresh us by helping us to stop focusing so much on ourselves and our own mental state and instead pay attention to something pleasant outside us. This partially explains why an hour of scrolling Instagram or Facebook feels oddly tiring. What keeps us locked in for that amount of time is often aimlessness.”

— Brett McCracken

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