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Top 7 David A. Aaker Quotes (2025 Update)

1. “A brand strategy can enable, sometimes crucially, the potential of an innovation to be realised. There are times when you literally need to brand it or lose it.”

— David A. Aaker

David A. Aaker Quote: “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”

2. “Branding adds spirit and a soul to what would otherwise be a robotic, automated, generic price-value proposition. If branding is ultimately about the creation of human meaning, it follows logically that it is the humans who must ultimately provide it.”

— David A. Aaker

3. “A brand vision should attempt to go beyond functional benefits to consider organizational values; a higher purpose; brand personality; and emotional, social, and self-expressive benefits.”

— David A. Aaker

David A. Aaker Quote: “If you are told that the king died and then the queen died, that is a sequence of events. If you are told that the king died and that the queen then died of grief, that is a story.”

4. “If you are told that the king died and then the queen died, that is a sequence of events. If you are told that the king died and that the queen then died of grief, that is a story.”

— David A. Aaker

David A. Aaker Quote: “Why do stories persuade? There are several explanations: First, people deduce a story’s logic by themselves. We know from research and common sense that self-discovery is much more powerful than having people talk at you.”

5. “Why do stories persuade? There are several explanations: First, people deduce a story’s logic by themselves. We know from research and common sense that self-discovery is much more powerful than having people talk at you.”

— David A. Aaker

David A. Aaker Quote: “Yogi Berra, the fabled Yankee baseball player and manager, was said to have pointed out, “If you don’t know where you are going, you’ll end up somewhere else.” That is so true about brands; you need to know where they are to end up.”

6. “Yogi Berra, the fabled Yankee baseball player and manager, was said to have pointed out, “If you don’t know where you are going, you’ll end up somewhere else.” That is so true about brands; you need to know where they are to end up.”

— David A. Aaker

David A. Aaker Quote: “A borrowed signature story can also come from news accounts, historical events, biographies, novels, fables, TV shows or movies. Whatever the source, the stories must communicate the strategic message in an intriguing, involving and authentic way.”

7. “A borrowed signature story can also come from news accounts, historical events, biographies, novels, fables, TV shows or movies. Whatever the source, the stories must communicate the strategic message in an intriguing, involving and authentic way.”

— David A. Aaker

Motivational Quotes

Motivational Quotes

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Inspirational Entrepreneurship Quotes

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Positive Quotes

Albert Einstein Quotes

Albert Einstein Quotes

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Motivational Quotes

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Inspirational Entrepreneurship Quotes

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ENTREPRENEURSHIP BUSINESS INSPIRATIONAL

Positive Quotes

Positive Quotes

Albert Einstein Quotes

Albert Einstein Quotes

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Steve Jobs Quotes

Steve Jobs Quotes

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Inspirational Quotes

COURAGE MOTIVATIONAL STRENGTH

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Swami Vivekananda Quotes

Swami Vivekananda Quotes

LIFE SPIRITUALITY

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