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What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.

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Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”

“What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”

Beth Comstock

Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
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