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Beth Comstock Quotes

Beth Comstock Quote: “Marketing is about innovation.”
Beth Comstock Quote: “You can’t sell anything if you can’t tell anything.”
Beth Comstock Quote: “Marketing’s job is never done. It’s about perpetual motion. We must continue to innovate every day.”
Beth Comstock Quote: “Be where the world is going.”
Beth Comstock Quote: “You have to tell a story before you can sell a story.”
Beth Comstock Quote: “Know thyself. Know the customer. Innovate.”
Beth Comstock Quote: “B2B does not mean boring marketing.”
Beth Comstock Quote: “Mind share before market share.”
Beth Comstock Quote: “Business model innovation is constant in this economy. You start with a vision of a platform. For a while, you think there’s a line of sight, and then it’s gone. There’s suddenly a new angle.”
Beth Comstock Quote: “Whether B2B or B2C, I believe passionately that good marketing essentials are the same. We all are emotional beings looking for relevance, context and connection.”
Beth Comstock Quote: “An idea doesn’t count if you can’t use it.”
Beth Comstock Quote: “What’s the DNA of a marketer? We call it the 4-I’s: instigator, implementer, innovator, and integrator.”
Beth Comstock Quote: “Some dream in color. We dream in scale.”
Beth Comstock Quote: “We seek to be as nimble as a startup.”
Beth Comstock Quote: “The more passionate that someone is about something, the more you have to listen to them.”
Beth Comstock Quote: “In big companies projects have to scale and Lean Startup help us to do it.”
Beth Comstock Quote: “Our job is to understand where the market is heading and translate that into practical action.”
Beth Comstock Quote: “There is a shotgun wedding going on and its between Marketing and IT. Finance’s worst nightmare.”
Beth Comstock Quote: “There is always room in our budget for a little experimentation.”
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