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Ray Kroc Quotes

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Ray Kroc Quote: “Luck is the dividend of sweat.  The more you sweat, the luckier you get.”

Luck is the dividend of sweat. The more you sweat, the luckier you get.

— Ray Kroc



Ray Kroc Quote: “The quality of a leader is reflected in the standards they set for themselves.”

The quality of a leader is reflected in the standards they set for themselves.

— Ray Kroc


Ray Kroc Quote: “Look after the customer and the business will take care of itself.”

Look after the customer and the business will take care of itself.

— Ray Kroc


Ray Kroc Quote: “If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.”

If you work just for money, you’ll never make it, but if you love what you’re doing and you always put the customer first, success will be yours.

— Ray Kroc


Ray Kroc Quote: “None of Us is as Good as All of Us.”

None of Us is as Good as All of Us.

— Ray Kroc


Ray Kroc Quote: “To be successful, you must be daring, be first and be different.”

To be successful, you must be daring, be first and be different.

— Ray Kroc


Ray Kroc Quote: “If my competitor were drowning I’d stick a hose in his mouth and turn on the water.”

If my competitor were drowning I’d stick a hose in his mouth and turn on the water.

— Ray Kroc


Ray Kroc Quote: “As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.”

As long as you’re green, you’re growing. As soon as you’re ripe, you start to rot.

— Ray Kroc


Ray Kroc Quote: “There are things money can’t buy and hard work can’t win. One of them is happiness.”

There are things money can’t buy and hard work can’t win. One of them is happiness.

— Ray Kroc


Ray Kroc Quote: “If you’ve got time to lean, you’ve got time to clean.”

If you’ve got time to lean, you’ve got time to clean.

— Ray Kroc


Ray Kroc Quote: “There’s almost nothing you can’t accomplish if you set your mind to it.”

There’s almost nothing you can’t accomplish if you set your mind to it.

— Ray Kroc


Ray Kroc Quote: “If you’re not a risk taker, you should get the hell out of business.”

If you’re not a risk taker, you should get the hell out of business.

— Ray Kroc


Ray Kroc Quote: “You’re only as good as the people you hire.”

You’re only as good as the people you hire.

— Ray Kroc


Ray Kroc Quote: “If you believe in it, and you believe in it hard, it is impossible to fail.”

If you believe in it, and you believe in it hard, it is impossible to fail.

— Ray Kroc


Ray Kroc Quote: “I was an overnight success all right, but 30 years is a long, long night.”

I was an overnight success all right, but 30 years is a long, long night.

— Ray Kroc


Ray Kroc Quote: “The more I help others to succeed, the more I succeed.”

The more I help others to succeed, the more I succeed.

— Ray Kroc


Ray Kroc Quote: “The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.”

The two most important requirements for major success are: first, being in the right place at the right time, and second, doing something about it.

— Ray Kroc


Ray Kroc Quote: “In business for yourself, but not by yourself.”

In business for yourself, but not by yourself.

— Ray Kroc


Ray Kroc Quote: “The definition of salesmanship is the gentle art of letting the customer have it your way.”

The definition of salesmanship is the gentle art of letting the customer have it your way.

— Ray Kroc


Ray Kroc Quote: “Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.”

Happiness is not a tangible thing, it’s a byproduct – a byproduct of achievement.

— Ray Kroc


Ray Kroc Quote: “It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.”

It’s easy to have principles when you’re rich. The important thing is to have principles when you’re poor.

— Ray Kroc


Ray Kroc Quote: “Adversity can strengthen you if you have the will to grind it out.”

Adversity can strengthen you if you have the will to grind it out.

— Ray Kroc


Ray Kroc Quote: “Take calculated risks. Act boldly and thoughtfully. Be an agile company.”

Take calculated risks. Act boldly and thoughtfully. Be an agile company.

— Ray Kroc


Ray Kroc Quote: “There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.”

There is absolutely nothing special about walking on a rope stretched along the ground. Where there is no risk, there can be no pride in a deed accomplished, and therefore no happiness.

— Ray Kroc


Ray Kroc Quote: “This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. Speaking of competition in the fast-food industry.”

This is rat eat rat, dog eat dog. I’ll kill ’em, and I’m going to kill ’em before they kill me. Speaking of competition in the fast-food industry.

— Ray Kroc


Ray Kroc Quote: “We have an obligation to give something back to the community that gives so much to us.”

We have an obligation to give something back to the community that gives so much to us.

— Ray Kroc


Ray Kroc Quote: “Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.”

Perfection is very difficult to achieve, and perfection was what I wanted in McDonald’s. Everything else was secondary for me.

— Ray Kroc


Ray Kroc Quote: “McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.”

McDonald’s is a people business, and that smile on that counter girl’s face when she takes your order is a vital part of our image.

— Ray Kroc


Ray Kroc Quote: “Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.”

Our aim was to insure repeat business based on the system’s reputation rather than on the quality of a single store or operator.

— Ray Kroc


Ray Kroc Quote: “No one of us is more important than the rest of us.”

No one of us is more important than the rest of us.

— Ray Kroc


Ray Kroc Quote: “If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.”

If I had a brick for every time I’ve repeated the phrase Quality, Service, Cleanliness and Value, I think I’d probably be able to bridge the Atlantic Ocean with them.

— Ray Kroc


Ray Kroc Quote: “I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.”

I HAVE ALWAYS believed that each man makes his own happiness and is responsible for his own problems.

— Ray Kroc


Ray Kroc Quote: “You must perfect every fundamental of your business if you expect it to perform well.”

You must perfect every fundamental of your business if you expect it to perform well.

— Ray Kroc


Ray Kroc Quote: “Luck is a dividend of sweat.”

Luck is a dividend of sweat.

— Ray Kroc


Ray Kroc Quote: “The organization cannot trust the individual; the individual must trust the organization.”

The organization cannot trust the individual; the individual must trust the organization.

— Ray Kroc


Ray Kroc Quote: “It is no achievement to walk a tightrope laid flat on the floor.”

It is no achievement to walk a tightrope laid flat on the floor.

— Ray Kroc


Ray Kroc Quote: “If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.”

If you do it first class and you don’t compromise values, and you don’t compromise quality, and you don’t compromise service, and you don’t compromise cleanliness, then everybody else who is the competitor has got to play catch-up.

— Ray Kroc


Ray Kroc Quote: “Are you green and growing or ripe and rotting?”

Are you green and growing or ripe and rotting?

— Ray Kroc


Ray Kroc Quote: “I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.”

I like to get people fired up, fill them with zeal for McDonald’s, and watch the results in their work.

— Ray Kroc


Ray Kroc Quote: “While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.”

While formal schooling is an important advantage, it is not a guarantee of success nor is its absence a fatal handicap.

— Ray Kroc


Ray Kroc Quote: “I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.”

I was never much of a reader when I was a boy. Books bored me. I liked action. But I spent a lot of time thinking about things. I’d imagine all kinds of situations and how I would handle them.

— Ray Kroc


Ray Kroc Quote: “All money means to me is a pride in accomplishment.”

All money means to me is a pride in accomplishment.

— Ray Kroc


Ray Kroc Quote: “I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.”

I was 52 years old. I had diabetes and incipient arthritis. I had lost my gall bladder and most of my thyroid gland in earlier campaigns, but I was convinced the best was ahead of me.

— Ray Kroc


Ray Kroc Quote: “I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.”

I never considered my dreams wasted energy; they were invariably linked to some form of action. When I dreamed about having a lemonade stand, for example, it wasn’t long before I set up a lemonade stand.

— Ray Kroc


Ray Kroc Quote: “Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.”

Visions of McDonald’s restaurants dotting crossroads all over the country paraded through my brain. I don’t believe in saturation. We’re thinking and talking worldwide.

— Ray Kroc


Ray Kroc Quote: “The french fry is my canvas.”

The french fry is my canvas.

— Ray Kroc


Ray Kroc Quote: “No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.”

No self-respecting pitcher throws the same way to every batter and no self-respecting salesman makes the same pitch to every client.

— Ray Kroc


Ray Kroc Quote: “When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?”

When times are bad is when you want to build! Why wait for things to pick up so everything will cost more?

— Ray Kroc


Ray Kroc Quote: “In my experience, good executives don’t make mistakes.”

In my experience, good executives don’t make mistakes.

— Ray Kroc


Ray Kroc Quote: “The first dollar is the most you will get if you don’t love what you are doing.”

The first dollar is the most you will get if you don’t love what you are doing.

— Ray Kroc

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