Top 500 Brian Tracy Quotes (2026 Update)
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401. “Issue a blanket pardon. Forgive everyone who has ever hurt you in any way. Forgiveness is a perfectly selfish act. It sets you free from the past.”

— Brian Tracy

402. “The key to success is to develop a winning edge.”

— Brian Tracy

403. “There are acres of diamonds in the problem you have before you right now.”

— Brian Tracy

404. “The depth of your belief and the strength of your conviction determines the power of your personality.”

— Brian Tracy

405. “The natural tendency of all human behavior is toward the path of least resistance. When you resist this tendency, you become stronger and more powerful.”

— Brian Tracy

406. “All wealth comes from adding value, from producing more, better, cheaper, faster, and easier than someone else.”

— Brian Tracy

407. “The person we believe ourselves to be will always act in a manner consistent with our self-image.”

— Brian Tracy

408. “Intellectual capital is the most valuable of all factors of production.”

— Brian Tracy

409. “Cast aside your doubts. Make a total commitment to living the life you were meant to live.”

— Brian Tracy

410. “Self-doubt does more to sabotage individual potential than all external limitations put together.”

— Brian Tracy

411. “To be wealthy you must develop a burning desire for wealth and financial independence.”

— Brian Tracy

412. “Many parents make the mistake of giving love and approval to their children only when their children do something that they want them to do.”

— Brian Tracy

413. “Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.”

— Brian Tracy

414. “Many successful people get up before 6am in the morning. They have rituals. They exercise, stretch, organize their day, and walk through that series of rituals.”

— Brian Tracy

415. “The primary reason for underachievement and failure is that the great majority of people don’t decide to be successful.”

— Brian Tracy

416. “Dare to go forward. Courage is the mark of greatness in leadership.”

— Brian Tracy

417. “A person with average talent, ambition and education, can outstrip a genius in society, if that person has focused goals.”

— Brian Tracy

418. “The foundation of confidence in virtually every field is preparation.”

— Brian Tracy

419. “Make a habit of dominating the listening, and let the prospect dominate the talking.”

— Brian Tracy

420. “The average person works at fifty percent or less of their potential. Your job is to unleash that extra fifty percent.”

— Brian Tracy

421. “Proper business planning demands that you focus on the self-interest of the customer at all times.”

— Brian Tracy

422. “Every study of high achieving men and women proves that greatness in life is only possible when you become outstanding at your chosen field.”

— Brian Tracy

423. “Every single life only becomes great when the individual sets upon a goal or goals which they really believe in, which they can really commit themselves to, which they can put their whole heart and soul into.”

— Brian Tracy

424. “Be thankful for all your blessings. An appreciative person makes a pleasant and optimistic person.”

— Brian Tracy

425. “Think, walk, talk and act like a nonsmoker and you will soon be one.”

— Brian Tracy

426. “Manage by objectives. Tell people exactly what you want them to do and then get out of their way.”

— Brian Tracy

427. “Why haven’t you achieved your goals yet? What are your favorite excuses, and how do they hold you back?”

— Brian Tracy

428. “The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

— Brian Tracy

429. “You can never earn in the outside world more than you earn in your own mind.”

— Brian Tracy

430. “Knowing how to deal with change effectively is a primary requirement for living successfully in perhaps the most exciting time in all of human history.”

— Brian Tracy

431. “You always think in terms of customer benefit. You always think, “How could I really benefit people at such a high level that they would love to buy my product or service and recommend it to others?””

— Brian Tracy

432. “The true measure of the value of any business leader and manager is performance.”

— Brian Tracy

433. “Praise is a powerful people-builder. Catch individuals doing something right.”

— Brian Tracy

434. “How often does the tightrope walker balance when walking across the tightrope? All the time! It is the same thing if you really want to have a successful career, and you want to have a happy home life. It is a matter of balance.”

— Brian Tracy

435. “The difference between the hero and the coward is that the hero sticks in there five minutes longer.”

— Brian Tracy

436. “Resolve to pay any price or make any sacrifice to get into the top ten percent of your field. That payoff is incredible!”

— Brian Tracy

437. “The more feedback you give to people, the better it is, as long as the feedback is objective and not critical.”

— Brian Tracy

438. “The happiest people in the world are those who feel absolutely terrific about themselves, and this is the natural outgrowth of accepting total responsibility for every part of their life.”

— Brian Tracy

439. “Learn from the experts. Study successful men and women and do what they do and you’ll be successful too.”

— Brian Tracy

440. “Your greatest asset is your earning ability, to apply your knowledge, skills in order to get results which others will pay.”

— Brian Tracy

441. “The more you teach positive ideas to others, the better you learn them yourself.”

— Brian Tracy

442. “To discover new continents, you must be willing to lose sight of the shore.”

— Brian Tracy

443. “Knowledge and know-how are the real sources of value and riches. You can learn anything you need to learn to achieve any goal you can set for yourself.”

— Brian Tracy

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444. “There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

— Brian Tracy

445. “Deal honestly and objectively with yourself; intellectual honesty and personal courage are the hallmarks of great character.”

— Brian Tracy

446. “Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.”

— Brian Tracy

447. “One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential.”

— Brian Tracy

448. “Refuse to compromise what you know to be right for anyone or anything.”

— Brian Tracy

449. “An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but gets very little done.”

— Brian Tracy

450. “The single common denominator of men and women who achieve great things is a sense of destiny.”

— Brian Tracy