Top 500 Brian Tracy Quotes (2026 Update)
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401. “If there is no cure, you must endure.”

— Brian Tracy

402. “Resolve to pay any price or make any sacrifice to get into the top ten percent of your field. That payoff is incredible!”

— Brian Tracy

403. “You can develop any habit or thought or behavior that you consider desirable or necessary.”

— Brian Tracy

404. “The depth of your belief and the strength of your conviction determines the power of your personality.”

— Brian Tracy

405. “The natural tendency of all human behavior is toward the path of least resistance. When you resist this tendency, you become stronger and more powerful.”

— Brian Tracy

406. “Self-doubt does more to sabotage individual potential than all external limitations put together.”

— Brian Tracy

407. “Intellectual capital is the most valuable of all factors of production.”

— Brian Tracy

408. “Cast aside your doubts. Make a total commitment to living the life you were meant to live.”

— Brian Tracy

409. “Your earning ability today is largely dependent upon your knowledge, skill and your ability to combine that knowledge and skill in such a way that you contribute value for which customers are going to pay.”

— Brian Tracy

410. “Whenever you complete a task of any size or importance, you feel a surge of energy, enthusiasm, and self-esteem. The more important the completed task, the happier, more confident, and more powerful you feel about yourself and your world.”

— Brian Tracy

411. “To be wealthy you must develop a burning desire for wealth and financial independence.”

— Brian Tracy

412. “Many successful people get up before 6am in the morning. They have rituals. They exercise, stretch, organize their day, and walk through that series of rituals.”

— Brian Tracy

413. “Dare to go forward. Courage is the mark of greatness in leadership.”

— Brian Tracy

414. “Small improvements in the way you use your time can translate into major differences in your life.”

— Brian Tracy

415. “A person with average talent, ambition and education, can outstrip a genius in society, if that person has focused goals.”

— Brian Tracy

416. “Every single life only becomes great when the individual sets upon a goal or goals which they really believe in, which they can really commit themselves to, which they can put their whole heart and soul into.”

— Brian Tracy

417. “The better you get at your key skills, the more you accomplish in a shorter period of time.”

— Brian Tracy

418. “How often does the tightrope walker balance when walking across the tightrope? All the time! It is the same thing if you really want to have a successful career, and you want to have a happy home life. It is a matter of balance.”

— Brian Tracy

419. “Issue a blanket pardon. Forgive everyone who has ever hurt you in any way. Forgiveness is a perfectly selfish act. It sets you free from the past.”

— Brian Tracy

420. “The key to success is to develop a winning edge.”

— Brian Tracy

421. “The more feedback you give to people, the better it is, as long as the feedback is objective and not critical.”

— Brian Tracy

422. “Learn from the experts. Study successful men and women and do what they do and you’ll be successful too.”

— Brian Tracy

423. “Your greatest asset is your earning ability, to apply your knowledge, skills in order to get results which others will pay.”

— Brian Tracy

424. “To discover new continents, you must be willing to lose sight of the shore.”

— Brian Tracy

425. “Knowledge and know-how are the real sources of value and riches. You can learn anything you need to learn to achieve any goal you can set for yourself.”

— Brian Tracy

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426. “There are, basically, three kinds of people: the unsuccessful, the temporarily successful, and those who become and remain successful. The difference is character.”

— Brian Tracy

427. “When you see yourself as calm, positive, truthful and possessed of high character, you behave with greater strength. Other people respect you more. You feel in control of yourself and the situation.”

— Brian Tracy

428. “What are the critical success factors of your job? What must you be absolutely, positively excellent at doing to be successful?”

— Brian Tracy

429. “Many parents make the mistake of giving love and approval to their children only when their children do something that they want them to do.”

— Brian Tracy

430. “One of the marks of excellent people is that they never compare themselves with others. They only compare themselves with themselves and with their past accomplishments and future potential.”

— Brian Tracy

431. “An average person who develops the habit of setting clear priorities and getting important tasks completed quickly will run circles around a genius who talks a lot and makes wonderful plans but gets very little done.”

— Brian Tracy

432. “The primary reason for underachievement and failure is that the great majority of people don’t decide to be successful.”

— Brian Tracy

433. “The single common denominator of men and women who achieve great things is a sense of destiny.”

— Brian Tracy

434. “Make a total commitment to your company, your job, and your career. Uncommitted people have no future.”

— Brian Tracy

435. “Your ability to set goals and to make plans for their accomplishment is the master skill of success.”

— Brian Tracy

436. “Think about your goals at every opportunity throughout the day.”

— Brian Tracy

437. “The more times and the more different things you try, the more likely it is that you will succeed.”

— Brian Tracy

438. “The foundation of confidence in virtually every field is preparation.”

— Brian Tracy

439. “You are a potential genius; there is no problem you cannot solve, and no answer you cannot find somewhere.”

— Brian Tracy

440. “Proper business planning demands that you focus on the self-interest of the customer at all times.”

— Brian Tracy

441. “Make a habit of dominating the listening, and let the prospect dominate the talking.”

— Brian Tracy

442. “The average person works at fifty percent or less of their potential. Your job is to unleash that extra fifty percent.”

— Brian Tracy

443. “Every study of high achieving men and women proves that greatness in life is only possible when you become outstanding at your chosen field.”

— Brian Tracy

444. “The starting point of great success in your life begins, in the simplest terms, when you discipline yourself to think and talk about only the things you want and refuse to think and talk about anything you don’t want.”

— Brian Tracy

445. “Be thankful for all your blessings. An appreciative person makes a pleasant and optimistic person.”

— Brian Tracy

446. “When you begin moving toward excellence, you will find very little competition. You’re competing with only 20% of the population.”

— Brian Tracy

447. “Think, walk, talk and act like a nonsmoker and you will soon be one.”

— Brian Tracy

448. “Manage by objectives. Tell people exactly what you want them to do and then get out of their way.”

— Brian Tracy

449. “Why haven’t you achieved your goals yet? What are your favorite excuses, and how do they hold you back?”

— Brian Tracy

450. “The very act of accepting responsibility short-circuits and cancels out any negative emotions you may be experiencing.”

— Brian Tracy