Top 180 Guy Kawasaki Quotes (2025 Update)
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51. “Provide good content and you’ll earn the right to promote your product.”

— Guy Kawasaki

52. “The most powerful sign is that your work no longer enchants you – it’s not deep, delightful, and mutually satisfying. When this happens, it may be time to look for new challenges.”

— Guy Kawasaki

53. “If you’re an entrepreneur and you think that the president makes a difference to your business, you should stay at your current job.”

— Guy Kawasaki

54. “Most venture capitalists won’t read a business plan unless the entrepreneur is introduced to them by a contact.”

— Guy Kawasaki

55. “My theory is that when you’re young, you should work eighty hours a week to create a product or service that changes the world.”

— Guy Kawasaki

56. “You have to start with the basic premise that you need to know what your competition is doing.”

— Guy Kawasaki

57. “It’s hard to build community around mediocre and mundane writing.”

— Guy Kawasaki

58. “Companies should always want to delight their customers.”

— Guy Kawasaki

59. “The man who does not read good books has no advantage over the man who can’t read them. MARK TWAIN.”

— Guy Kawasaki

60. “Sometimes it’s better to be lucky than smart.”

— Guy Kawasaki

61. “When you’ve worked hard and done well and walked through that doorway of opportunity, you do not slam it shut behind you.”

— Guy Kawasaki

62. “People are free or cheap. Marketing: using Twitter or blogs. Cheap or free. Infrastructure: call up Amazon, call up Rackspace, terabytes of data in the clouds, thousand dollars, two thousand dollars.”

— Guy Kawasaki

63. “You say: “I’m a blue sky thinker.” Investor thinks: “You have no business model, and you don’t know how to ship.””

— Guy Kawasaki

64. “Doing, not learning to do, is the essence of entrepreneurship.”

— Guy Kawasaki

65. “Leverage your brand. You shouldn’t let two guys in a garage eat your shorts.”

— Guy Kawasaki

66. “I travel all the time.”

— Guy Kawasaki

67. “Writing is one way to achieve enchantment.”

— Guy Kawasaki

68. “Entrepreneurship is not for everyone.”

— Guy Kawasaki

69. “Let yourself be enchanted in small ways.”

— Guy Kawasaki

70. “I do have a peripatetic and active intellectual curiosity.”

— Guy Kawasaki

71. “Pursuing your passions makes you more interesting, and interesting people are enchanting.”

— Guy Kawasaki

72. “Inoculate yourself from dangerous bozos.”

— Guy Kawasaki

73. “Instant success are seldom instant and if you talk to the people behind these successes, you’ll find out that they came after months of fear, uncertainty and confusion along with a flagrant lack of adoption.”

— Guy Kawasaki

74. “When you enchant people, your goal is not to make money from them or to get them to do what you want, but to fill them with great delight.”

— Guy Kawasaki

75. “You’ll learn that the key to a great book is editing-grindin g, buffing, and polishing-not writing.”

— Guy Kawasaki

76. “I’m a lousy predictor of the future.”

— Guy Kawasaki

77. “You need to save some mental, physical, and emotional resources for enhancing your product after you ship. A revolution is a triathlon, not a hundred-yard dash-it requires long distance stamina and multiple skills such as creating, churning, and evangelizing.”

— Guy Kawasaki

78. “Everything you want is cheap or free. If you went to a venture capitalist and said: “I need money to buy tools.” You flunked the IQ test, I mean every tool that you need is free!”

— Guy Kawasaki

79. “A magnificent cause can overcome a prickly personality, but your ability to enchant people increases if they like you, so you should aspire to both. You’ll know that you’re likeable when you can communicate freely, casually, and comfortably with people.”

— Guy Kawasaki

80. “The first 90 percent of a revolution is creating the product or service; the second 90 percent is evangelizing it. At the beginning of a revolution, you need evangelists, not sales, because leverage spreads news.”

— Guy Kawasaki

81. “At the end of my life, is it better to say that I empowered people to make great stuff, or that I died with a net worth of $10 billion? Obviously I’m picking the former, although I would not mind both.”

— Guy Kawasaki

82. “Writing is therapeutic. It helps you cope with issues that seem gargantuan at the time. The process of expressing yourself about a problem, editing your thoughts, and writing some more can help you control issues that you face.”

— Guy Kawasaki

83. “Not many people agree with what I do.”

— Guy Kawasaki

84. “It’s easy to say that entrepreneurs will create jobs and big companies will create unemployment, but this is simplistic. The real question is who will innovate.”

— Guy Kawasaki

85. “The more popular a person thinks he is in the blogosphere, the thinner his skin and the thicker his hypocrisy. This should be exactly the opposite: the higher you go the thicker the skin and thinner the hypocrisy.”

— Guy Kawasaki

86. “Companies can add value and simultaneously promote themselves if their product or service truly improves the lives of their customers. I mean really improve lives, not wishful thinking, rationalization. That’s the acid test.”

— Guy Kawasaki

87. “You really can’t spend money on socail media unless you really try. Socia media is really more about effort than expense.”

— Guy Kawasaki

88. “Just do what’s right for the customer, and you’ll be okay.”

— Guy Kawasaki

89. “You need to earn the right to promote.”

— Guy Kawasaki

90. “There is only one Steve Jobs, but if you want a shot at being the next Steve Jobs, learn to communicate using stories, demos, and pictures.”

— Guy Kawasaki

91. “The angels started singing, the clouds parted, it was a religious experience. I’ve never had the same reaction to a product, not in 25 years.”

— Guy Kawasaki

92. “Pursue joy, not happiness. This is probably the hardest lesson of all to learn. It probably seems to you that the goal in life is to be happy. Oh, you maybe have to sacrifice and study and work hard, but, by and large, happiness should be predictable.”

— Guy Kawasaki

93. “Take my word for it: More people will like you if you believe that people are good until proven bad.”

— Guy Kawasaki

94. “Smart, well-meaning people get it wrong when they start believing that the world owes them something and that the rules are different for them.”

— Guy Kawasaki

95. “I don’t “need” the rush to be happy. I’d be perfectly happy without the attention and action.”

— Guy Kawasaki

96. “The key to evangelism is a great product. It is easy, almost unavoidable, to catalyze evangelism for a great product. It is hard, almost impossible, to catalyze evangelism for crap.”

— Guy Kawasaki

97. “An editor who is a mentor, advisor, and psychiatrist. Don’t kid yourself-a good editor will make your book better.”

— Guy Kawasaki

98. “Hockey is the only thing that I’m not good at that I love.”

— Guy Kawasaki

99. “Enchantment can be done with writing but I think enchantment is basically a prospective or an operating system for life. That you can enchant a person who is assigning your airplane seat, your hotel room, your waiter, your waitress.”

— Guy Kawasaki

100. “The record of what you do is forever recoverable because of Google. The lofty upside and scary downside makes reciprocity more important than ever. This is all good because it makes people think more before they do something that reduces their trustworthiness.”

— Guy Kawasaki