Top 180 Guy Kawasaki Quotes (2025 Update)
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101. “It’s a very valuable skill to succeed in life whether you work for a startup or a Fortune 500 company.”

— Guy Kawasaki

102. “Second, you need to spread the large amount of information knowledge that you’ve gained-pooping like an elephant. This means sharing information and discoveries with your fellow employees and occasionally even with your competitors.”

— Guy Kawasaki

103. “If you’re in enough places at enough times, then some of them are bound to be the right ones.”

— Guy Kawasaki

104. “The secret of evangelism is Guy’s golden touch – whatever is gold, Guy touches. That’s very different than saying whatever Guy touches turns gold.”

— Guy Kawasaki

105. “Defy the crowd. The crowd isn’t always wise. It can also lead you down a path of silliness, sub-optimal choices, and downright destruction. Enchantment is as necessary for people to diverge from a crowd as it is to get people to join one.”

— Guy Kawasaki

106. “The mark of a good conversationalist is not that you can talk a lot. The mark is that you can get others to talk a lot. Thus, good schmoozer’s are good listeners, not good talkers.”

— Guy Kawasaki

107. “While we’re living, we need to get over ourselves and accept others if we want to enchant people.”

— Guy Kawasaki

108. “I’ve always wanted to be a professional golfer. So what if you always wanted to be an entrepreneur?”

— Guy Kawasaki

109. “There was no “decision” per se to re-position myself. I simply decided that I wanted to write a book that would help people influence others.”

— Guy Kawasaki

110. “The self-edited author is as foolish as the self-medicated patient.”

— Guy Kawasaki

111. “Arguably, in business books, I don’t think there’s much that has never been said before.”

— Guy Kawasaki

112. “My books are always tactical, bullet lists, this is what you need to do because I’m trying to appeal to people who are trying to change the world and they need checklists.”

— Guy Kawasaki

113. “My real mantra for my life is “empower others”.”

— Guy Kawasaki

114. “Create something, sell it, make it better, sell it some more and then create something that obsoletes what you used to make.”

— Guy Kawasaki

115. “Create like a god. Command like a king. Work like a slave. – Constantine Brancusi.”

— Guy Kawasaki

116. “This is the beauty of social media: it helps you find people and then you can contact them fast and inexpensively.”

— Guy Kawasaki

117. “Disorganizatio n is the enemy of good writing.”

— Guy Kawasaki

118. “At the end of the day in business, it’s not about peer review and getting into a scientific journal. You either increase sales, or not.”

— Guy Kawasaki

119. “Remember that you are influencing people who are watching you.”

— Guy Kawasaki

120. “The desire to change the world is a tremendous advantage as you travel down the difficult path ahead because focusing on a lofty goal is more energizing and attracts more talent than simply making a buck.”

— Guy Kawasaki

121. “Revolutionary products don’t fail because they are shipped too early. They fail because they aren’t revised fast enough.”

— Guy Kawasaki

122. “I want to know which idea you’re going to kill yourself trying to make successful, not which ideas have crossed your idle mind.”

— Guy Kawasaki

123. “Many years ago Rudyard Kipling gave an address at McGill University in Montreal. He said one striking thing which deserves to be remembered. Warning the students against an over-concern for money, or position, or glory, he said: “Some day you will meet a man who cares for none of these things. Then you will know how poor you are.” – Halford E. Luccock.”

— Guy Kawasaki

124. “Entrepreneurship is at its best when it alters the future, and it alters the future when it jumps curves.”

— Guy Kawasaki

125. “Knowledge is great. Competence is great. But the combination of both encourages people to trust you and increases your powers of enchantment. And in this world, the combination is a breath of fresh air.”

— Guy Kawasaki

126. “There are two kinds of people: eaters and bakers. Eaters think the world is a zero-sum game: what someone else eats, they cannot eat. Bakers do not believe that the world is a zero-sum game because they can bake more and bigger pies.”

— Guy Kawasaki

127. “I don’t want to make more friends. I have four kids, I have plenty of friends, and all the personal relationships I need.”

— Guy Kawasaki

128. “To say that Windows 95 is just like the Mac is like finding a potato in the shape of Jesus and thinking you have witnessed the second coming.”

— Guy Kawasaki

129. “Someone once said that death is God’s way of telling you to slow down. I do enjoy what I do, and the secret of my success is the willingness to grind work out.”

— Guy Kawasaki

130. “Good enough is good enough. There is time for refinement later. It’s not how great you start – it’s how great you end up.”

— Guy Kawasaki

131. “The first good reason to write a book is to add value to people’s lives.”

— Guy Kawasaki

132. “If you just enchanted one person per day, you would make a big dent in the universe.”

— Guy Kawasaki

133. “Enchantment is the purest form of sales.”

— Guy Kawasaki

134. “Original visions are often wrong. Companies have to morph as they learn what customers don’t want.”

— Guy Kawasaki

135. “Go APE: Author a great book, Publish it quickly, and Entrepreneur your way to success. Self-publishing isn’t easy, but it’s fun and sometimes even lucrative. Plus, your book could change the world.”

— Guy Kawasaki

136. “Remember that nobodies are the new somebodies.”

— Guy Kawasaki

137. “His idea is to get your team together and pretend that your product has failed. That’s right: failed, cratered, imploded, or “went aloha oe,” as we say in Hawaii. You ask the team to come up with all the reasons why the failure occurred. Then each member has to state one reason until every reason is on a list. The next step is to figure out ways to prevent every reason from occurring.”

— Guy Kawasaki

138. “The jewelry business is a very, very tough business – tougher than the computer business. You truly have to understand how to take care of your customers.”

— Guy Kawasaki

139. “Accept diversity and don’t take any crap.”

— Guy Kawasaki

140. “The two most important things about people on a revolutionary team are their ability and passion. Their educational level or work experience is meaningless – most of the engineers who did ground-breaking work of the Macintosh design didn’t even graduate from college.”

— Guy Kawasaki

141. “Social media puts reciprocity on steroids because now you can reach more people in more ways to do more things for them faster and at lower expense. Positive word about your reciprocity can spread faster than ever.”

— Guy Kawasaki

142. “Don’t be discouraged by the size of your network – inspire one person and you are doing good.”

— Guy Kawasaki

143. “If you look at my Twitter feed it is 99% links, but 1% is me responding and 1% of a big number is a big number.”

— Guy Kawasaki

144. “Jolt is for Windows programmers. It’s typical IBM PC: it goes in brown and comes out yellow. Mountain Dew is for Macintosh programmers: it goes in yellow and comes out yellow. It’s WYSIWYP.”

— Guy Kawasaki

145. “You know in a startup, you only need three people. You need someone who can make something. You need someone who can sell it. And you need someone to collect the money. That’s the only three roles in a startup. So which one are you?”

— Guy Kawasaki

146. “I merely consider myself a father, and one role of a father is to provide financial resources for his family.”

— Guy Kawasaki

147. “Everyone is passionate about something. It’s your job to find out what it is.”

— Guy Kawasaki

148. “Luck favors the people who are willing to grind it out.”

— Guy Kawasaki

149. “For startups, SM is now crucial: it has never been cheaper and easier to reach one’s customers. Entrepreneurs should thank God for Twitter, Facebook...”

— Guy Kawasaki

150. “Looking back on my own career, I’ve come to the conclusion that too much money is worse than too little.”

— Guy Kawasaki