Create Yours

Jeff Bezos Quotes
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Jeff Bezos Quote: “You don’t choose your passions; your passions choose you.”

You don’t choose your passions; your passions choose you.

— Jeff Bezos



Jeff Bezos Quote: “What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.”

What we need to do is always lean into the future; when the world changes around you and when it changes against you – what used to be a tail wind is now a head wind – you have to lean into that and figure out what to do because complaining isn’t a strategy.

— Jeff Bezos


Jeff Bezos Quote: “Are you lazy or just incompetent?”

Are you lazy or just incompetent?

— Jeff Bezos


Jeff Bezos Quote: “We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.”

We innovate by starting with the customer and working backwards. That becomes the touchstone for how we invent.

— Jeff Bezos


Jeff Bezos Quote: “Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.”

Any business plan won’t survive its first encounter with reality. The reality will always be different. It will never be the plan.

— Jeff Bezos


Jeff Bezos Quote: “Our garage was basically science fair central.”

Our garage was basically science fair central.

— Jeff Bezos


Jeff Bezos Quote: “We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.”

We’ve had three big ideas at Amazon that we’ve stuck with for 18 years, and thy’re the reason we’re successful: Put the customer first. Invent. And be patient.

— Jeff Bezos


Jeff Bezos Quote: “There’ll always be serendipity involved in discovery.”

There’ll always be serendipity involved in discovery.

— Jeff Bezos


Jeff Bezos Quote: “We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.”

We watch our competitors, learn from them, see the things that they were doing for customers and copy those things as much as we can.

— Jeff Bezos


Jeff Bezos Quote: “Not the outcome any of us wanted.”

Not the outcome any of us wanted.

— Jeff Bezos


Jeff Bezos Quote: “Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.”

Do something you’re very passionate about, and don’t try to chase what is kind of the “hot passion” of the day.

— Jeff Bezos


Jeff Bezos Quote: “To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.”

To get something new done you have to be stubborn and focused, to the point that others might find unreasonable.

— Jeff Bezos


Jeff Bezos Quote: “My grandfather taught me that it is harder to be kind than it is to be clever.”

My grandfather taught me that it is harder to be kind than it is to be clever.

— Jeff Bezos


Jeff Bezos Quote: “We like to pioneer, we like to explore, we like to go down dark alleys and see what’s on the other side.”

We like to pioneer, we like to explore, we like to go down dark alleys and see what’s on the other side.

— Jeff Bezos


Jeff Bezos Quote: “Part of company culture is path-dependent. It’s the lessons you learn along the way.”

Part of company culture is path-dependent. It’s the lessons you learn along the way.

— Jeff Bezos


Jeff Bezos Quote: “We are pioneers and the history of pioneers is not that good.”

We are pioneers and the history of pioneers is not that good.

— Jeff Bezos


Jeff Bezos Quote: “Maintain a firm grasp of the obvious at all times.”

Maintain a firm grasp of the obvious at all times.

— Jeff Bezos


Jeff Bezos Quote: “Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.”

Feel free to cover Amazon any way you want. Feel free to cover Jeff Bezos any way you want.

— Jeff Bezos


Jeff Bezos Quote: “Things never go smoothly.”

Things never go smoothly.

— Jeff Bezos


Jeff Bezos Quote: “We change our tools and then our tools change us.”

We change our tools and then our tools change us.

— Jeff Bezos


Jeff Bezos Quote: “Above all else, align with customers. Win when they win. Win only when they win.”

Above all else, align with customers. Win when they win. Win only when they win.

— Jeff Bezos


Jeff Bezos Quote: “There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.”

There is no map, and charting a path ahead will not be easy. We will need to invent, which means we will need to experiment.

— Jeff Bezos


Jeff Bezos Quote: “We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.”

We’ve got thousands of investors counting on us. And we’re a team of thousands of employees all counting on each other. That’s fun.

— Jeff Bezos


Jeff Bezos Quote: “Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.”

Our biggest cost is not power, or servers, or people. It’s lack of utilization. It dominates all other costs.

— Jeff Bezos


Jeff Bezos Quote: “What characteristics do I look for when hiring somebody? That’s one of the questions I ask when interviewing. I want to know what kind of people they would hire.”

What characteristics do I look for when hiring somebody? That’s one of the questions I ask when interviewing. I want to know what kind of people they would hire.

— Jeff Bezos


Jeff Bezos Quote: “I like to be counted on.”

I like to be counted on.

— Jeff Bezos


Jeff Bezos Quote: “For people who are readers, reading is important to them.”

For people who are readers, reading is important to them.

— Jeff Bezos


Jeff Bezos Quote: “I think if people read more, that is a better world.”

I think if people read more, that is a better world.

— Jeff Bezos


Jeff Bezos Quote: “You have to use your judgment. In cases like that, we say, ’let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.”

You have to use your judgment. In cases like that, we say, ’let’s be simple minded. We know this is a feature that’s good for customers. Let’s do it.

— Jeff Bezos


Jeff Bezos Quote: “Will you be clever at the expense of others, or will you be kind?”

Will you be clever at the expense of others, or will you be kind?

— Jeff Bezos


Jeff Bezos Quote: “Failure comes part and parcel with invention. It’s not optional.”

Failure comes part and parcel with invention. It’s not optional.

— Jeff Bezos


Jeff Bezos Quote: “You know, if you make a customer unhappy they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be shame on us.”

You know, if you make a customer unhappy they won’t tell five friends, they’ll tell 5,000 friends. So we are at a point now where we have all of the things we need to build an important and lasting company, and if we don’t, it will be shame on us.

— Jeff Bezos


Jeff Bezos Quote: “We are at the 1908 Hurley washing machine stage with the Internet.”

We are at the 1908 Hurley washing machine stage with the Internet.

— Jeff Bezos


Jeff Bezos Quote: “People don’t want gadgets, they want services.”

People don’t want gadgets, they want services.

— Jeff Bezos


Jeff Bezos Quote: “I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn’t survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.”

I think technology advanced faster than anticipated. In that whirlwind, a lot of companies didn’t survive. The reason we have done well is because, even in that whirlwind, we kept heads-down focused on the customers. All the metrics that we can track about customers have improved every year.

— Jeff Bezos


Jeff Bezos Quote: “Good ideas will always get funded, so that’s not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.”

Good ideas will always get funded, so that’s not going to be a problem. But you will see that it will be harder and harder for bad ideas to get funded.

— Jeff Bezos


Jeff Bezos Quote: “Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn’t. The cultures are self-reinforcing, and that’s a good thing.”

Many of the traits that make Amazon unusual are now deeply ingrained in the culture. In fact, if I wanted to change them, I couldn’t. The cultures are self-reinforcing, and that’s a good thing.

— Jeff Bezos


Jeff Bezos Quote: “The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.”

The thing about inventing is you have to be both stubborn and flexible. The hard part is figuring out when to be which.

— Jeff Bezos


Jeff Bezos Quote: “There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.”

There are multiple ways to be externally focused that are very successful. You can be customer-focused or competitor-focused. Some people are internally focused, and if they reach critical mass, they can tip the whole company.

— Jeff Bezos


Jeff Bezos Quote: “It’s perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today.”

It’s perfectly healthy-encouraged, even- to have an idea tomorrow that contradicted your idea today.

— Jeff Bezos


Jeff Bezos Quote: “E-mail has some magical ability to turn off the politeness gene in a human being.”

E-mail has some magical ability to turn off the politeness gene in a human being.

— Jeff Bezos


Jeff Bezos Quote: “The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.”

The thing that motivates me is a very common form of motivation. And that is, with other folks counting on me, it’s so easy to be motivated.

— Jeff Bezos


Jeff Bezos Quote: “If you’re long-term oriented, customer interests and shareholder interests are aligned.”

If you’re long-term oriented, customer interests and shareholder interests are aligned.

— Jeff Bezos


Jeff Bezos Quote: “There are a whole bunch of people who don’t like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.”

There are a whole bunch of people who don’t like to shop. But there are also people, maybe, who even do like to shop but are very time pressured. And so shopping online can save people time.

— Jeff Bezos


Jeff Bezos Quote: “It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.”

It’s very important for entrepreneurs to be realistic. So if you believe on that first day while you’re writing the business plan that there’s a 70 percent chance that the whole thing will fail, then that kind of relieves the pressure of self-doubt.

— Jeff Bezos


Jeff Bezos Quote: “I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.”

I like having the digital camera on my smart phone, but I also like having a dedicated camera for when I want to take real pictures.

— Jeff Bezos


Jeff Bezos Quote: “One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.”

One of the things that gets me up in the morning is knowing that customer expectations are always rising, and I find that very exciting.

— Jeff Bezos


Jeff Bezos Quote: “I never worked on the school newspaper.”

I never worked on the school newspaper.

— Jeff Bezos


Jeff Bezos Quote: “Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word “pursuit” precedes the word “happiness.””

Read the Declaration of Independence to your children as a tradition every Fourth of July. Make sure they understand why the word “pursuit” precedes the word “happiness.”

— Jeff Bezos


Jeff Bezos Quote: “We were hoping to build a small profitable company; and of course, what we’ve done is build a large, unprofitable company.”

We were hoping to build a small profitable company; and of course, what we’ve done is build a large, unprofitable company.

— Jeff Bezos

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