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Jeff Bezos Quotes
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Jeff Bezos Quote: “The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.”

The most important single thing is to focus obsessively on the customer. Our goal is to be earth’s most customer-centric company.

— Jeff Bezos



Jeff Bezos Quote: “If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.”

If you are going to do large-scale invention, you have to be willing to do three things: You must be willing to fail; you have to be willing to think long term; and you have to be willing to be misunderstood for long periods of time.

— Jeff Bezos


Jeff Bezos Quote: “If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.”

If there’s one reason we have done better than of our peers in the Internet space over the last six years, it is because we have focused like a laser on customer experience.

— Jeff Bezos


Jeff Bezos Quote: “But there’s still so much you can do with technology to improve the customer experience. And that’s the sense in which I believe it’s still Day One, and that it’s early in the day. If anything, the rate of change is accelerating.”

But there’s still so much you can do with technology to improve the customer experience. And that’s the sense in which I believe it’s still Day One, and that it’s early in the day. If anything, the rate of change is accelerating.

— Jeff Bezos


Jeff Bezos Quote: “The death knell for any enterprise is to glorify the past – no matter how good it was.”

The death knell for any enterprise is to glorify the past – no matter how good it was.

— Jeff Bezos


Jeff Bezos Quote: “No communication is terrible!”

No communication is terrible!

— Jeff Bezos


Jeff Bezos Quote: “When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.”

When you are eighty years old, and in a quiet moment of reflection narrating for only yourself the most personal version of your life story, the telling that will be most compact and meaningful will be the series of choices you have made. In the end, we are our choices.

— Jeff Bezos


Jeff Bezos Quote: “The great thing about fact-based decisions is that they overrule the hierarchy.”

The great thing about fact-based decisions is that they overrule the hierarchy.

— Jeff Bezos


Jeff Bezos Quote: “My view is there’s no bad time to innovate.”

My view is there’s no bad time to innovate.

— Jeff Bezos


Jeff Bezos Quote: “Seek instant gratification – or the elusive promise of it – and chances are you’ll find a crowd there ahead of you.”

Seek instant gratification – or the elusive promise of it – and chances are you’ll find a crowd there ahead of you.

— Jeff Bezos


Jeff Bezos Quote: “Effective process is not bureaucracy. Bureaucracy is senseless process.”

Effective process is not bureaucracy. Bureaucracy is senseless process.

— Jeff Bezos


Jeff Bezos Quote: “There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen. People don’t have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.”

There’s so much stuff that has yet to be invented. There’s so much new that’s going to happen. People don’t have any idea yet how impactful the internet is going to be and that this is still Day 1 in such a big way.

— Jeff Bezos


Jeff Bezos Quote: “The human brain is an incredible pattern-matching machine.”

The human brain is an incredible pattern-matching machine.

— Jeff Bezos


Jeff Bezos Quote: “Every new thing creates two new questions and two new opportunities.”

Every new thing creates two new questions and two new opportunities.

— Jeff Bezos


Jeff Bezos Quote: “Your brand is formed primarily, not by what your company says about itself, but what the company does.”

Your brand is formed primarily, not by what your company says about itself, but what the company does.

— Jeff Bezos


Jeff Bezos Quote: “Our premise is there are going to be a lot of winners. It’s not winner take all. Other people do not have to lose for us to win.”

Our premise is there are going to be a lot of winners. It’s not winner take all. Other people do not have to lose for us to win.

— Jeff Bezos


Jeff Bezos Quote: “If you’re truly obsessed over customers, it’ll cover a lot of errors.”

If you’re truly obsessed over customers, it’ll cover a lot of errors.

— Jeff Bezos


Jeff Bezos Quote: “I don’t buy stocks, I make stocks.”

I don’t buy stocks, I make stocks.

— Jeff Bezos


Jeff Bezos Quote: “If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.”

If you build a great product or service, people will talk about it. But it starts with having something that’s worth talking about.

— Jeff Bezos


Jeff Bezos Quote: “The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.”

The balance of power is shifting toward consumers and away from companies The right way to respond to this if you are a company is to put the vast majority of your energy, attention and dollars into building a great product or service and put a smaller amount into shouting about it, marketing it.

— Jeff Bezos


Jeff Bezos Quote: “My own view is that every company requires a long-term view.”

My own view is that every company requires a long-term view.

— Jeff Bezos


Jeff Bezos Quote: “Focusing on the customer makes a company more resilient.”

Focusing on the customer makes a company more resilient.

— Jeff Bezos


Jeff Bezos Quote: “If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.”

If your customer base is aging with you, then eventually you are going to become obsolete or irrelevant. You need to be constantly figuring out who are your new customers and what are you doing to stay forever young.

— Jeff Bezos


Jeff Bezos Quote: “The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.”

The three most important things in retail are location, location, location. The three most important things for our consumer business are technology, technology, technology.

— Jeff Bezos


Jeff Bezos Quote: “I’m going to go do this crazy thing. I’m going to start this company selling books online.”

I’m going to go do this crazy thing. I’m going to start this company selling books online.

— Jeff Bezos


Jeff Bezos Quote: “Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.”

Percentage margins don’t matter. What matters always is dollar margins: the actual dollar amount. Companies are valued not on their percentage margins, but on how many dollars they actually make, and a multiple of that.

— Jeff Bezos


Jeff Bezos Quote: “Lowering prices is easy. Being able to afford to lower prices is hard.”

Lowering prices is easy. Being able to afford to lower prices is hard.

— Jeff Bezos


Jeff Bezos Quote: “Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.”

Am I going to regret leaving Wall Street? No. Will I regret missing the beginning of the Internet? Yes.

— Jeff Bezos


Jeff Bezos Quote: “Our point of view is we will sell more if we help people make purchasing decisions.”

Our point of view is we will sell more if we help people make purchasing decisions.

— Jeff Bezos


Jeff Bezos Quote: “I think one of the things people don’t understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It’s a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.”

I think one of the things people don’t understand is we can build more shareholder value by lowering product prices than we can by trying to raise margins. It’s a more patient approach, but we think it leads to a stronger, healthier company. It also serves customers much, much better.

— Jeff Bezos


Jeff Bezos Quote: “The Net is pretty cool, but the physical world is the best medium ever.”

The Net is pretty cool, but the physical world is the best medium ever.

— Jeff Bezos


Jeff Bezos Quote: “For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!”

For every leader in the company, not just for me, there are decisions that can be made by analysis. These are the best kinds of decisions!

— Jeff Bezos


Jeff Bezos Quote: “If you have a business model that relies on customers being misinformed, you better start working on changing your business model.”

If you have a business model that relies on customers being misinformed, you better start working on changing your business model.

— Jeff Bezos


Jeff Bezos Quote: “We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.”

We also have no incentive compensation of any kind. And the reason we don’t is because it is detrimental to teamwork.

— Jeff Bezos


Jeff Bezos Quote: “If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It’s such a straightforward number. Cash flow is what will drive shareholder returns.”

If you look at academic studies, you can see that stock prices are most closely correlated with cash flow. It’s such a straightforward number. Cash flow is what will drive shareholder returns.

— Jeff Bezos


Jeff Bezos Quote: “If you’re going to invest in an Internet stock, you must be a long-term investor.”

If you’re going to invest in an Internet stock, you must be a long-term investor.

— Jeff Bezos


Jeff Bezos Quote: “People loved their horses, too. But you don’t keep riding your horse to work just because you love it.”

People loved their horses, too. But you don’t keep riding your horse to work just because you love it.

— Jeff Bezos


Jeff Bezos Quote: “Cultures aren’t so much planned as they evolve from that early set of people.”

Cultures aren’t so much planned as they evolve from that early set of people.

— Jeff Bezos


Jeff Bezos Quote: “If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.”

If you invent frequently and are willing to fail, then you never get to that point where you really need to bet the whole company.

— Jeff Bezos


Jeff Bezos Quote: “The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.”

The one thing that offends me the most is when I walk by a bank and see ads trying to convince people to take out second mortgages on their home so they can go on vacation. That’s approaching evil.

— Jeff Bezos


Jeff Bezos Quote: “I don’t know about you, but most of my exchanges with cashiers are not that meaningful.”

I don’t know about you, but most of my exchanges with cashiers are not that meaningful.

— Jeff Bezos


Jeff Bezos Quote: “In Seattle you haven’t had enough coffee until you can thread a sewing machine while it’s running.”

In Seattle you haven’t had enough coffee until you can thread a sewing machine while it’s running.

— Jeff Bezos


Jeff Bezos Quote: “I’m not prepared to make any multi-decade commitments.”

I’m not prepared to make any multi-decade commitments.

— Jeff Bezos


Jeff Bezos Quote: “Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.”

Web 1.0 was making the Internet for people, Web 2.0 is making the Internet better for companies.

— Jeff Bezos


Jeff Bezos Quote: “I’m not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that’s going to invert.”

I’m not saying that advertising is going away. But the balance is shifting. If today the successful recipe is to put 70 percent of your energy into shouting about your service and 30 percent into making it great, over the next 20 years I think that’s going to invert.

— Jeff Bezos


Jeff Bezos Quote: “But there’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.”

But there’s so much kludge, so much terrible stuff, we are at the 1908 Hurley washing machine stage with the Internet. That’s where we are. We don’t get our hair caught in it, but that’s the level of primitiveness of where we are. We’re in 1908.

— Jeff Bezos


Jeff Bezos Quote: “You’re not going to make Hemingway better by adding animations.”

You’re not going to make Hemingway better by adding animations.

— Jeff Bezos


Jeff Bezos Quote: “Strip malls are history.”

Strip malls are history.

— Jeff Bezos


Jeff Bezos Quote: “I told all of our original investors that they would lose their money for sure.”

I told all of our original investors that they would lose their money for sure.

— Jeff Bezos


Jeff Bezos Quote: “We’re working to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system. Accomplishing this mission will take time, and we’re working on it methodically.”

We’re working to lower the cost of spaceflight so that many people can afford to go and so that we humans can better continue exploring the solar system. Accomplishing this mission will take time, and we’re working on it methodically.

— Jeff Bezos

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