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Top 40 Philip Kotler Quotes (2024 Update)

Philip Kotler Quote: “The best advertising is done by satisfied customers.”
Philip Kotler Quote: “The sales department isn’t the whole company, but the whole company better be the sales department.”
Philip Kotler Quote: “Integrated marketing communications is a way of looking at the whole marketing process from the view point of the customer.”
Philip Kotler Quote: “Marketing is a race without a finishing line.”
Philip Kotler Quote: “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.”
Philip Kotler Quote: “The art of marketing is the art of brand building. If you arenot a brand, you are a commodity. Then price is everything and the low-cost producer is the only winner.”
Philip Kotler Quote: “Today you have to run faster to stay in place.”
Philip Kotler Quote: “It is no longer enough to satisfy your customers. You must delight them.”
Philip Kotler Quote: “Every business is a service business. Does your service put a smile on the customer’s face?”
Philip Kotler Quote: “Watch the product life cycle; but more important, watch the market life cycle.”
Philip Kotler Quote: “Authentic marketing is not the art of selling what you make but knowing what to make.”
Philip Kotler Quote: “There is only one winning strategy. It is to carefully define the target market and direct a superior offering to that target market.”
Philip Kotler Quote: “Good companies will meet needs; great companies will create markets.”
Philip Kotler Quote: “The successful salesperson cares first for the customer, second for the products.”
Philip Kotler Quote: “Marketing is not the art of finding clever ways to dispose of what you make. It is the art of creating genuine customer value.”
Philip Kotler Quote: “The most important thing is to forecast where customers are moving, and be in front of them.”
Philip Kotler Quote: “Marketing is becoming a battle based on information than on sales power.”
Philip Kotler Quote: “Authentic marketing is not the art of selling what you make but knowing what to make. It is the art of identifying and understanding customer needs and creating solutions that deliver satisfaction to the customers, profits to the producers and benefits for the stakeholders.”
Philip Kotler Quote: “Poor firms ignore their competitors; average firms copy their competitors; winning firms lead their competitors.”
Philip Kotler Quote: “The future isn’t ahead of us. It has already happened.”
Philip Kotler Quote: “The theory of marketing is solid but the practice of marketing leaves much to be desired.”
Philip Kotler Quote: “It is more important to do what is strategically right than what is immediately profitable.”
Philip Kotler Quote: “Today’s smart marketers don’t sell products; they sell benefit packages. They don’t sell purchase value only; they sell use value.”
Philip Kotler Quote: “Companies pay too much attention to the cost of doing something. They should worry more about the cost of not doing it.”
Philip Kotler Quote: “There is no such thing as a commodity. It is simply a product waiting to be differentiated.”
Philip Kotler Quote: “Don’t buy market share. Figure out how to earn it.”
Philip Kotler Quote: “Every company should work hard to obsolete its own product line – before its competitors do.”
Philip Kotler Quote: “A good company offers excellent products and services. A great company also offers excellent products and services but also strives to make the world a better place.”
Philip Kotler Quote: “The key to branding, especially for smaller firms, is to focus on a limited number of issue areas and develop superb expertise in those areas.”
Philip Kotler Quote: “Marketing is the set of human activities directed at facilitating and consummating exchanges.”
Philip Kotler Quote: “Competitive advantage is a companys ability to perform in one or more ways that competitors cannot or will not match.”
Philip Kotler Quote: “The best way to hold customers is to constantly figure out how to give them more for less.”
Philip Kotler Quote: “Good customers are an asset which, when wellmanaged and served, will return a handsome lifetime income stream for the company.”
Philip Kotler Quote: “The art of marketing is largely the art of brand building. When something is not a brand, it will be probably be viewed as a commodity.”
Philip Kotler Quote: “The internet will create the winnerand bury the laggards.”
Philip Kotler Quote: “Today’s economic landscape is being shaped by two powerful forces – technology and globalization.”
Philip Kotler Quote: “Your company does not belong inmarkets where it cannot be the best.”
Philip Kotler Quote: “No company in its right mind tries to sell to everyone.”
Philip Kotler Quote: “There are three kinds of companies: those who make things happen; those who watch things happen; and those who wonder what’s happened. – Anonymous.”
Philip Kotler Quote: “Marketing 5.0, by definition, is the application of human-mimicking technologies to create, communicate, deliver, and enhance value across the customer journey.”
Philip Kotler Quote: “It is a capital mistake to theorize before one has data. – Sir Arthur Conan Doyle.”
Philip Kotler Quote: “In the internet world, we know the f-factors: followers, fans, and friends.”
Philip Kotler Quote: “In making purchase decisions, customers are essentially influenced by three factors. First, they are influenced by marketing communications in various media such as television ads, print ads, and public relations. Second, they are persuaded by the opinions of their friends and family. Third, they also have personal knowledge and an attitude about certain brands based on past experiences.”
Philip Kotler Quote: “This is the portrait of the future customers – connected yet distracted. A survey by the National Center for Biotechnological Information shows that the average human attention span has dropped from 12 seconds in 2000 to 8 seconds in 2013. This can be attributed to the massive and overwhelming volume of messages that constantly bombard our connected mobile devices and demand instant attention.”
Philip Kotler Quote: “Thus, they do not need to understand the statistical and mathematical models in depth. However, marketers need to understand the fundamental ideas behind a predictive model so that they can guide the technical teams to select data to use and which patterns to find.”
Philip Kotler Quote: “Random conversations about brands are now more credible than targeted advertising campaigns. Social circles have become the main source of influence, overtaking external marketing communications and even personal preference. Customers tend to follow the lead of their peers when deciding which brand to choose. It is as if customers were protecting themselves from false brand claims and campaign trickeries by using their social circles to build a fortress.”
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