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Tony Hsieh Quotes

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Tony Hsieh Quote: “Whatever you’re thinking, think bigger.”

Whatever you’re thinking, think bigger.

— Tony Hsieh



Tony Hsieh Quote: “Chase the vision, not the money. The money will end up following you.”

Chase the vision, not the money. The money will end up following you.

— Tony Hsieh


Tony Hsieh Quote: “Stop chasing the money and start chasing the passion.”

Stop chasing the money and start chasing the passion.

— Tony Hsieh


Tony Hsieh Quote: “Your culture is your brand.”

Your culture is your brand.

— Tony Hsieh


Tony Hsieh Quote: “Customer service shouldn’t just be A department, it should be the entire company.”

Customer service shouldn’t just be A department, it should be the entire company.

— Tony Hsieh


Tony Hsieh Quote: “Learn by doing. Theory is nice, but nothing replaces actual experience.”

Learn by doing. Theory is nice, but nothing replaces actual experience.

— Tony Hsieh


Tony Hsieh Quote: “Envision, create, and believe in your own universe, and the universe will form around you.”

Envision, create, and believe in your own universe, and the universe will form around you.

— Tony Hsieh


Tony Hsieh Quote: “Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.”

Your personal core values define who you are, and a company’s core values ultimately define the company’s character and brand. For individuals, character is destiny. For organizations, culture is destiny.

— Tony Hsieh


Tony Hsieh Quote: “Zappos is a customer service company that just happens to sell shoes.”

Zappos is a customer service company that just happens to sell shoes.

— Tony Hsieh


Tony Hsieh Quote: “For individuals, character is destiny. For organizations, culture is destiny.”

For individuals, character is destiny. For organizations, culture is destiny.

— Tony Hsieh



Tony Hsieh Quote: “Just figure out what your personal values are then just make those the corporate values.”

Just figure out what your personal values are then just make those the corporate values.

— Tony Hsieh


Tony Hsieh Quote: “Don’t be cocky. Don’t be flashy. There’s always someone better than you.”

Don’t be cocky. Don’t be flashy. There’s always someone better than you.

— Tony Hsieh


Tony Hsieh Quote: “Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.”

Open, honest communication is the best foundation for any relationship, but remember that at the end of the day it’s not what you say or what you do, but how you make people feel that matters the most.

— Tony Hsieh


Tony Hsieh Quote: “Get the culture right, and everything else just falls into place.”

Get the culture right, and everything else just falls into place.

— Tony Hsieh


Tony Hsieh Quote: “A great brand is a story that never stops unfolding.”

A great brand is a story that never stops unfolding.

— Tony Hsieh


Tony Hsieh Quote: “Problems are just mile markers. Each one we pass means we’ve gotten better.”

Problems are just mile markers. Each one we pass means we’ve gotten better.

— Tony Hsieh


Tony Hsieh Quote: “Help shape the stories that people are telling about you.”

Help shape the stories that people are telling about you.

— Tony Hsieh


Tony Hsieh Quote: “Without conscious and deliberate effort, inertia always wins.”

Without conscious and deliberate effort, inertia always wins.

— Tony Hsieh


Tony Hsieh Quote: “Most companies are very quick to hire and slow to fire, when really it should be the other way around.”

Most companies are very quick to hire and slow to fire, when really it should be the other way around.

— Tony Hsieh


Tony Hsieh Quote: “Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.”

Our belief is that if you get the culture right, most of the other stuff, like great customer service, or building a great long-term brand or empowering passionate employees and customers, will happen on its own.

— Tony Hsieh



Tony Hsieh Quote: “Don’t play games that you don’t understand, even if you see lots of other people making money from them.”

Don’t play games that you don’t understand, even if you see lots of other people making money from them.

— Tony Hsieh


Tony Hsieh Quote: “Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.”

Never accept or be too comfortable with the status quo, because the companies that get into trouble are historically the ones that aren’t able to adapt to change and respond quickly enough.

— Tony Hsieh


Tony Hsieh Quote: “The best businesses are really ones that can combine passion, profits, and purpose.”

The best businesses are really ones that can combine passion, profits, and purpose.

— Tony Hsieh


Tony Hsieh Quote: “To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.”

To WOW, you must differentiate yourself, which means do something a little unconventional and innovative. You must do something that’s above and beyond what’s expected. And whatever you do must have an emotional impact on the receiver.

— Tony Hsieh


Tony Hsieh Quote: “Most innovation comes from outside your industry applied to your own.”

Most innovation comes from outside your industry applied to your own.

— Tony Hsieh


Tony Hsieh Quote: “I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.”

I thought about how easily we are all brainwashed by our society and culture to stop thinking and just assume by default that more money equals more success and more happiness, when ultimately happiness is really just about enjoying life.

— Tony Hsieh


Tony Hsieh Quote: “There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.”

There’s a big difference between motivation and inspiration: Inspire through values and motivation takes care of itself.

— Tony Hsieh


Tony Hsieh Quote: “The brand is just a lagging indicator of a company’s culture.”

The brand is just a lagging indicator of a company’s culture.

— Tony Hsieh


Tony Hsieh Quote: “Zappos uses call center technology to track average call time per agent. But the goal isn’t to reduce this average – it’s more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.”

Zappos uses call center technology to track average call time per agent. But the goal isn’t to reduce this average – it’s more important that we make an emotional connection with the customer, rather than just quickly getting them off the phone.

— Tony Hsieh


Tony Hsieh Quote: “I’d rather spend money on things that improve the customer experience than on marketing.”

I’d rather spend money on things that improve the customer experience than on marketing.

— Tony Hsieh


Tony Hsieh Quote: “Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.”

Having a higher purpose is more than just about profits. You actually end up making more profits in the long run because employees really are a lot more engaged and customers see the higher purpose in the company.

— Tony Hsieh


Tony Hsieh Quote: “What’s the best way to build a brand for the long term? In a word: culture.”

What’s the best way to build a brand for the long term? In a word: culture.

— Tony Hsieh


Tony Hsieh Quote: “We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.”

We decided that if we get the culture right, most of the stuff, like building a brand around delivering the very best customer service, will just take care of itself.

— Tony Hsieh


Tony Hsieh Quote: “To never forget that the most important thing in life is the quality of life we lead.”

To never forget that the most important thing in life is the quality of life we lead.

— Tony Hsieh


Tony Hsieh Quote: “The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.”

The ultimate definition of success is: you could lose everything that you have and truly be okay with it. Your happiness isn’t based on external factors.

— Tony Hsieh


Tony Hsieh Quote: “A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.”

A bigger business is like a cruise ship: There are lots of amenities and you can go a lot further, but it’s harder to turn quickly.

— Tony Hsieh


Tony Hsieh Quote: “It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.”

It doesn’t cost anything to say hi when you pass someone else in the hallway, whereas, most corporations if you pass you avoid eye contact.

— Tony Hsieh


Tony Hsieh Quote: “Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.”

Have fun. The game is a lot more enjoyable when you’re trying to do more than just make money.

— Tony Hsieh


Tony Hsieh Quote: “Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.”

Every employee can affect your company’s brand, not just the front-line employees that are paid to talk to your customers.

— Tony Hsieh


Tony Hsieh Quote: “I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.”

I think the most important thing is just if you hire people whose personal values match the corporate core values – and not just the stated ones.

— Tony Hsieh


Tony Hsieh Quote: “Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.”

Businesses often forget about the culture, and ultimately, they suffer for it because you can’t deliver good service from unhappy employees.

— Tony Hsieh


Tony Hsieh Quote: “The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.”

The problem when someone feels burned out, bored, unchallenged, or stifled by their work is not the job itself but rather the environment and playground rules given to them to do the job at hand.

— Tony Hsieh


Tony Hsieh Quote: “Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly...”

Business is all about learning to balance the short-term, medium-term and long-term and I think it’s when things are going well it covers up a lot of mistakes and bad decisions because you’re growing so quickly...

— Tony Hsieh


Tony Hsieh Quote: “I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.”

I view my role more as trying to set up an environment where the personalities, creativity and individuality of all the different employees come out and can shine.

— Tony Hsieh


Tony Hsieh Quote: “We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.”

We asked ourselves what we wanted this company to stand for. We didn’t want to just sell shoes. I wasn’t even into shoes – but I was passionate about customer service.

— Tony Hsieh


Tony Hsieh Quote: “Our society in general has is more money equals more happiness and all the research has shown that that’s true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money.”

Our society in general has is more money equals more happiness and all the research has shown that that’s true up to a point, up until you can get your basic needs met, but then really there is other stuff that has a much bigger impact on your happiness besides just money.

— Tony Hsieh


Tony Hsieh Quote: “Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.”

Good businesses generate missions to drive their profits. Great businesses generate profits to drive their missions.

— Tony Hsieh


Tony Hsieh Quote: “If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.”

If you’re worried about putting food on the table or putting a roof over your head, that stress is definitely will contribute to unhappiness, but once you have your basic needs met then incremental money.

— Tony Hsieh


Tony Hsieh Quote: “A lot of people realize “I don’t have to work in this job that I’m miserable at every year, or every day, and I don’t have to live in, for example, New York City where it’s super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.””

A lot of people realize “I don’t have to work in this job that I’m miserable at every year, or every day, and I don’t have to live in, for example, New York City where it’s super expensive and if I live somewhere else that is less expensive and could pursue my passion like, I can afford to do that.”

— Tony Hsieh


Tony Hsieh Quote: “Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.”

Hopefully 10 years from now people won’t even realize we started out selling shoes. They will just think about Zappos as a place to get the best customer service.

— Tony Hsieh

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