Top 400 Steve Jobs Quotes (2025 Update)
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51. “Everybody in this country should learn how to program a computer, because it teaches you how to think.”

— Steve Jobs

52. “Listen to me. We’re here to make a dent in the universe. Otherwise why even be here?”

— Steve Jobs

53. “When you first start off trying to solve a problem, the first solutions you come up with are very complex, and most people stop there. But if you keep going, and live with the problem and peel more layers of the onion off, you can often times arrive at some very elegant and simple solutions.”

— Steve Jobs

54. “You’ve got to start with the customer experience and work backwards to the technology. You can’t start with the technology and try to figure out where you’re going to sell it.”

— Steve Jobs

55. “We don’t settle for anything less than excellence.”

— Steve Jobs

56. “Get closer than ever to your customers. So close that you tell them what they need well before they realize it themselves.”

— Steve Jobs

57. “My favorite things in life don’t cost any money. It’s really clear that the most precious resource we all have is time.”

— Steve Jobs

58. “Sometimes life hits you in the head with a brick. Don’t lose faith.”

— Steve Jobs

59. “Great things in business are never done by one person, they’re done by a team of people.”

— Steve Jobs

60. “Click. Boom. Amazing!”

— Steve Jobs

61. “Great art stretches the taste, it doesn’t follow tastes.”

— Steve Jobs

62. “We’re not going to be the first to this party, but we’re going to be the best.”

— Steve Jobs

63. “Life can be much broader. You can embrace it, change it, improve it, make your mark upon it.”

— Steve Jobs

64. “Your customers dream of a happier and better life. Don’t move products. Instead, enrich lives.”

— Steve Jobs

65. “Manage the top line: your strategy, your people, and your products, and the bottom line will follow.”

— Steve Jobs

66. “The customer is the final inspector.”

— Steve Jobs

67. “You can’t connect the dots looking forward; you can only connect them looking backwards.”

— Steve Jobs

68. “You can’t just ask customers what they want and then try to give that to them. By the time you get it built, they’ll want something new.”

— Steve Jobs

69. “We’re here to make a dent in the universe. Otherwise, why even be here? We’re creating a completely new consciousness, like an artist or a poet. That’s how you have to think of this. We’re rewriting the history of human thought with what we’re doing.”

— Steve Jobs

70. “I think the biggest innovations of the 21st century will be at the intersection of biology and technology. A new era is beginning.”

— Steve Jobs

71. “I hate it when people call themselves ‘entrepreneurs’ when what they’re really trying to do is launch a startup and then sell of go public, so they can cash in and move on. They’re unwilling to do the work it takes to build a real company, which is the hardest work in business.”

— Steve Jobs

72. “In most cases, strengths and weaknesses are two sides of the same coin. A strength in one situation is a weakness in another, yet often the person can’t switch gears. It’s a very subtle thing to talk about strengths and weaknesses because almost always they’re the same thing.”

— Steve Jobs

73. “And we’ve all chosen to do this with our lives. So it better be damn good. It better be worth it.”

— Steve Jobs

74. “I would rather gamble on our vision than make a ‘me, too’ product.”

— Steve Jobs

75. “Don’t be evil is a load of crap.”

— Steve Jobs

76. “The most important thing is a person. A person who incites your curiosity and feeds your curiosity; and machines cannot do that in the same way that people can.”

— Steve Jobs

77. “Many companies forget what it means to make great products. After initial success, sales and marketing people take over and the product people eventually make their way out.”

— Steve Jobs

78. “I end up not buying a lot of things, because I find them ridiculous.”

— Steve Jobs

79. “I’m not dismissing the value of higher education; I’m simply saying it comes at the expense of experience.”

— Steve Jobs

80. “If you are working on something exciting that you really care about, you don’t have to be pushed. The vision pulls you.”

— Steve Jobs

81. “One way to drive fear out of a relationship is to realize that your partner’s values are the same as yours, that what you care about is exactly what they care about. In my opinion, that drives fear out and makes for a great partnership, whether it’s a corporate partnership or a marriage.”

— Steve Jobs

82. “Some people can do one thing magnificently, like Michelangelo, and others make things like semiconductors or build 747 airplanes – that type of work requires legions of people. In order to do things well, that can’t be done by one person, you must find extraordinary people.”

— Steve Jobs

83. “Companies must have a noble cause, and it’s the leader’s job to transform that noble cause into such an inspiring vision that it will attract the most talented people in the world to want to join it.”

— Steve Jobs

84. “I know that living with me was not a bowl of cherries.”

— Steve Jobs

85. “Every once in a while, a revolutionary product comes along that changes everything.”

— Steve Jobs

86. “If you define the problem correctly, you almost have the solution.”

— Steve Jobs

87. “The system is that there is no system. That doesn’t mean we don’t have process. Apple is a very disciplined company, and we have great processes. But that’s not what it’s about. Process makes you more efficient.”

— Steve Jobs

88. “People need to have the incentive that if they invest and succeed, they can make a fair profit. Otherwise they’ll stop investing.”

— Steve Jobs

89. “The lunatics have taken over the asylum and we can do anything we want.”

— Steve Jobs

90. “Make it like a sunflower.”

— Steve Jobs

91. “You need to have a collaborative hiring process.”

— Steve Jobs

92. “Don’t be afraid, you can do it.”

— Steve Jobs

93. “Simplicity is the ultimate sophistication – Steve Jobs turned this into the slogan behind an early Mac advertising campaign. Which doesn’t make it less true.”

— Steve Jobs

94. “A lot of people think big business in America is a bad thing. I think it’s a really good thing. Most people in business are ethical, hard-working, good people. And it’s a meritocracy.”

— Steve Jobs

95. “My job is to make the whole executive team good enough to be successors, so that’s what I try to do.”

— Steve Jobs

96. “Focus does not mean saying yes, it means saying no.”

— Steve Jobs

97. “Most people have no concept of how an automatic transmission works, yet they know how to drive a car. You don’t have to study physics to understand the laws of motion to drive a car. You don’t have to understand any of this stuff to use Macintosh.”

— Steve Jobs

98. “The engineering is long gone in most PC companies. In the consumer electronics companies, they don’t understand the software parts of it. And so you really can’t make the products that you can make at Apple anywhere else right now. Apple’s the only company that has everything under one roof.”

— Steve Jobs

99. “Do not try to do everything. Do one thing well.”

— Steve Jobs

100. “When you have feelings like sadness or anger about your cancer or your plight, to mask them is to lead an artificial life.”

— Steve Jobs