Top 400 Steve Jobs Quotes (2023 Update)
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251. “You can’t win on innovation unless you have a way to communicate it to customers.”

— Steve Jobs

252. “It is hard to think that a $2 billion company with 4,300-plus people couldn’t compete with six people in blue jeans.”

— Steve Jobs

253. “We just wanted to build the best thing we could build.”

— Steve Jobs

254. “It’s not the tools that you have faith in – tools are just tools. They work, or they don’t work. It’s people you have faith in or not. Yeah, sure, I’m still optimistic I mean, I get pessimistic sometimes but not for long.”

— Steve Jobs

255. “I would trade all of my technology for an afternoon with Socrates.”

— Steve Jobs

256. “My passion has been to build an enduring company where people were motivated to make great products. Everything else was secondary. Sure, it was great to make a profit, because that was what allowed you to make great products. But the products, not the profits were the motivation.”

— Steve Jobs

257. “We do not say anything about future products. We work on them in secret, then we announce them.”

— Steve Jobs

258. “The only problem with Microsoft is they just have no taste. They have absolutely no taste. And I don’t mean that in a small way, I mean that in a big way, in the sense that they don’t think of original ideas, and they don’t bring much culture into their products.”

— Steve Jobs

259. “The cure for Apple is not cost-cutting. The cure for Apple is to innovate its way out of its current predicament.”

— Steve Jobs

260. “You’ve heard of plug-and-play. This is plug, unplug and play. It’s so simple to use, it’s unbelievable.”

— Steve Jobs

261. “I’m one of the few people who understands how producing technology requires intuition and creativity, and how producing something artistic takes real discipline.”

— Steve Jobs

262. “Your thoughts construct patterns like scaffolding in your mind. You are really etching chemical patterns. In most cases, people get stuck in those patterns, just like grooves in a record, and they never get out of them.”

— Steve Jobs

263. “Pixar is seen by a lot of folks as an overnight success, but if you really look closely, most overnight successes took a long time.”

— Steve Jobs

264. “Design is the fundamental soul of a man-made creation.”

— Steve Jobs

265. “When you’re young, you look at television and think, there’s a conspiracy. The networks have conspired to dumb us down. But when you get a little older, you realize that’s not true. The networks are in business to give people exactly what they want.”

— Steve Jobs

266. “What a computer is to me is the most remarkable tool that we have ever come up with. It’s the equivalent of a bicycle for our minds.”

— Steve Jobs

267. “One of my beliefs very strongly is that any democracy depends on a free, healthy press.”

— Steve Jobs

268. “Find people who are competent and really bright, but more importantly, people who care exactly about the same things you care about.”

— Steve Jobs

269. “The roots of apple were to build computers for people, not for corporations. The world doesn’t need another dell or compaq.”

— Steve Jobs

270. “The day I was born songs were on records, phones were tied down, computers needed rooms and the web was fiction. Change the world. You can.”

— Steve Jobs

271. “But innovation comes from people meeting up in the hallways or calling each other at 10:30 at night with a new idea, or because they realized something that shoots holes in how we’ve been thinking about a problem.”

— Steve Jobs

272. “The Macintosh was supposed to be the computer for people that just wanted to use a computer without having to learn how to use one.”

— Steve Jobs

273. “Computers themselves, and software yet to be developed, will revolutionize the way we learn.”

— Steve Jobs

274. “I’m the only person I know that’s lost a quarter of a billion dollars in one year. It’s very character-building.”

— Steve Jobs

275. “The people who built Silicon Valley were engineers. They learned business, they learned a lot of different things, but they had a real belief that humans, if they worked hard with other creative, smart people, could solve most of humankind’s problems. I believe that very much.”

— Steve Jobs

276. “The mark of an innovative company is not only that it comes up with new ideas first, but also that it knows how to leapfrog when it finds itself behind.”

— Steve Jobs

277. “Innovation is usually the result of connections of past experiences. But if you have the same experiences as everyone else, you are unlikely to look in a different direction.”

— Steve Jobs

278. “I thought deeply about this. I ended up concluding that the worst thing that could possibly happen as we get big and as we get a little more influence in the world is if we change our core values and start letting it slide, I can’t do that. I’d rather quit.”

— Steve Jobs

279. “We limit how much technology our kids use at home.”

— Steve Jobs

280. “I think PCs are going to be like trucks. Less people will need them. And this is going to make some people uneasy.”

— Steve Jobs

281. “It’s not like Windows users don’t have any power. I think they are happy with Windows, and that’s an incredibly depressing thought.”

— Steve Jobs

282. “Our friends up north spend over five billion dollars on research and development and all they seem to do is copy Google and Apple.”

— Steve Jobs

283. “I wish developing great products was as easy as writing a check. If that was the case, Microsoft would have great products.”

— Steve Jobs

284. “The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.”

— Steve Jobs

285. “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

— Steve Jobs

286. “Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works – and take responsibility for it.”

— Steve Jobs

287. “I don’t view wealth as something that validates my intelligence.”

— Steve Jobs

288. “Our DNA is as a consumer company – for that individual customer who’s voting thumbs up or thumbs down. That’s who we think about. And we think that our job is to take responsibility for the complete user experience. And if it’s not up to par, it’s our fault, plain and simply.”

— Steve Jobs

289. “For most of my life, I’ve felt that there must be more to our existence than meets the eye. This is who I am, and you can’t expect me to be someone I’m not.”

— Steve Jobs

290. “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

— Steve Jobs

291. “It was one of those sort of apocalyptic moments. I remember within ten minutes of seeing the graphical user interface stuff, just knowing that every computer would work this way someday. It was so obvious once you saw it. It didn’t require tremendous intellect. It was so clear.”

— Steve Jobs

292. “It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

— Steve Jobs

293. “I’ve got to tell you, the Internet is a place you go when you want to turn your brain on, and television is a place you go when you want to turn your brain off. I’m not at all convinced that the twain will meet.”

— Steve Jobs

294. “When you ask creative people how they did something, they feel a little guilty because they didn’t really do it, they just saw something.”

— Steve Jobs

295. “Customers always want something new.”

— Steve Jobs

296. “I know from my own education that if I hadn’t encountered two or three individuals that spent extra time with me, I’m sure I would have been in jail.”

— Steve Jobs

297. “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.”

— Steve Jobs

298. “I have enough to last for the rest of my life.”

— Steve Jobs

299. “What’s new is this amazingly efficient distribution system for stolen property called the Internet – and no one’s gonna shut down the Internet.”

— Steve Jobs

300. “If I had never dropped in on that single course in college, the Mac would have never had multiple typefaces or proportionally spaced fonts. And since Windows just copied the Mac, it’s likely that no personal computer would have them.”

— Steve Jobs