Top 400 Steve Jobs Quotes (2024 Update)
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351. “That’s what makes great products. It’s not process-it’s content.”

— Steve Jobs

352. “We think the Mac will sell zillions, but we didn’t build the Mac for anybody else. We built it for ourselves. We were the group of people who were going to judge whether it was great or not. We weren’t going to go out and do market research. We just wanted to build the best thing we could build.”

— Steve Jobs

353. “There will always be music on the Internet that people can steal. What’s new is not theft. What’s new is a distribution channel for stolen property called the Internet. So there will always be illegal music on the Internet.”

— Steve Jobs

354. “The Japanese have hit the shores like dead fish. They’re just like dead fish washing up on the shores.”

— Steve Jobs

355. “We want to reinvent the phone. What’s the killer app? The killer app is making calls! It’s amazing how hard it is to make calls on most phones. We want to let you use contacts like never before – sync your iPhone with your PC or mac.”

— Steve Jobs

356. “The subscription model of buying music is bankrupt. I think you could make available the Second Coming in a subscription model and it might not be successful.”

— Steve Jobs

357. “All we are is our ideas, or people. That’s what keeps us going to work in the morning, to hang around these great bright people. I’ve always thought that recruiting is the heart and soul of what we do.”

— Steve Jobs

358. “The axis today is not liberal and conservative, the axis is constructive-destructive.”

— Steve Jobs

359. “Making an enduring company was both harder and more important than making a great product.”

— Steve Jobs

360. “I’d like the people teaching my kids to be good enough that they could get a job at the company I work for, making a hundred thousand dollars a year. Why should they work at a school for thirty-five to forty thousand dollars if they could get a job here at a hundred thousand dollars a year?”

— Steve Jobs

361. “The thing that drives me and my colleagues at both Apple and Pixar is that you see something very compelling to you, and you don’t quite know how to get to it, but you know, sometimes intuitively, it’s within your grasp. And it’s worth putting in years of your life to make it come into existence.”

— Steve Jobs

362. “Let them know precisely what you are going to do with their data.”

— Steve Jobs

363. “There’s nothing that makes my day more than getting an e-mail from some random person in the universe who just bought an iPad over in the UK and tells me the story about how it’s the coolest product they’ve ever brought home in their lives. That’s what keeps me going.”

— Steve Jobs

364. “I think we’re having fun. I think our customers really like our products. And we’re always trying to do better.”

— Steve Jobs

365. “It took us three years to build the NeXT computer. If we’d given customers what they said they wanted, we’d have built a computer they’d have been happy with a year after we spoke to them – not something they’d want now.”

— Steve Jobs

366. “The people who are doing the work are the moving force behind the Macintosh. My job is to create a space for them, to clear out the rest of the organization and keep it at bay.”

— Steve Jobs

367. “There are sneakers that cost more than an iPod.”

— Steve Jobs

368. “Who wants a stylus. You have to get em and put em away, and you lose em. Yuck. Nobody wants a stylus.”

— Steve Jobs

369. “We think Android is very, very fragmented, and becoming more fragmented by the day. And as you know, Apple strives for the integrated model so that the user isn’t forced to be the systems integrator.”

— Steve Jobs

370. “There’s a temptation in our networked age to think that ideas can be developed by email and iChat. That’s crazy. Creativity comes from spontaneous meetings, from random discussions. You run into someone, you ask what they’re doing, you say ‘wow,’ and soon you’re cooking up all sorts of ideas.”

— Steve Jobs

371. “One: demonstrations always crash. And two: the probability of them crashing goes up exponentially with the number of people watching.”

— Steve Jobs

372. “Woz is living his own life now. He hasn’t been around Apple for about five years. But what he did will go down in history.”

— Steve Jobs

373. “I think the world’s a better place because Bill realized that his goal isn’t to be the richest guy in the cemetery, right?”

— Steve Jobs

374. “It’s very simple: The more successful you are, the more you’ll earn. But if you’re not successful, you will not earn a dime.”

— Steve Jobs

375. “The web is not going to change the world, certainly not in the next 10 years. It’s going to augment the world. And once you’re in this web-augmented space, you’re going to see that democratization takes place.”

— Steve Jobs

376. “The seven-inch tablets are tweeners: too big to compete with a smartphone, and too small to compete with an iPad.”

— Steve Jobs

377. “Music companies are not technology companies any more than technology companies are music companies. They’re really different from each other.”

— Steve Jobs

378. “Apple stores are intended not just to move boxes, but to enrich lives.”

— Steve Jobs

379. “We try to use the talents we do have to express our deep feelings, to show our appreciation of all the contributions that came before us, and to add something to that flow. That’s what’s driven me.”

— Steve Jobs

380. “When the sales guys run the company, the product guys do not matter so much, and a lot of them just turn off.”

— Steve Jobs

381. “When companies get bigger they try to replicate their success. But they assume their magic came from process. They try to use processes to substitute content.”

— Steve Jobs

382. “If you tell people they can’t burn CDs of their music, as almost every current legal music service has done, or they can only burn one CD with a track or pay per track per burn extra, nobody is going to go for it.”

— Steve Jobs

383. “I get asked a lot why Apple’s customers are so loyal. It’s not because they belong to the Church of Mac! That’s ridiculous.”

— Steve Jobs

384. “I’ll always stay connected with Apple. I hope that throughout my life I’ll sort of have the thread of my life and the thread of Apple weave in and out of each other, like a tapestry. There may be a few years when I’m not there, but I’ll always come back.”

— Steve Jobs

385. “Stealing music is not right, and I can understand people being very upset about their intellectual property being stolen.”

— Steve Jobs

386. “I met Woz when I was 13, at a friend’s garage. He was about 18. He was, like, the first person I met who knew more electronics than I did at that point. We became good friends, because we shared an interest in computer and we had a sense of humor. We pulled all kinds of pranks together.”

— Steve Jobs

387. “To have your whole music library with you at all times is a quantum leap in listening to music. How do we possibly do this?”

— Steve Jobs

388. “It’s not about charisma and personality, it’s about results and products and those very bedrock things that are why people at Apple and outside of Apple are getting more excited about the company and what Apple stands for and what its potential is to contribute to the industry.”

— Steve Jobs

389. “We’re cautious. We’d rather exceed expectations than miss but I think it’s going to be a continued difficult economy. Apple is trying a different way to navigate out of this, we’re trying to innovate.”

— Steve Jobs

390. “I’m very excited about having the Internet in my den.”

— Steve Jobs

391. “I’m not worried about the country’s long-term future. This country is insanely great. What I’m worried about is that we don’t talk enough about solutions.”

— Steve Jobs

392. “People equated burning CDs with theft. That’s not what burning CDs is. Theft is about acquiring the music from the Internet.”

— Steve Jobs

393. “The manual for WordStar, the most popular word-processing program, is 400 pages thick. To write a novel, you have to read a novel – one that reads like a mystery to most people. They’re not going to learn slash q-z any more than they’re going to learn Morse code. That is what Macintosh is all about.”

— Steve Jobs

394. “We’re going to be able to ask our computers to monitor things for us, and when certain conditions happen, are triggered, the computers will take certain actions and inform us after the fact.”

— Steve Jobs

395. “Mac OS X Tiger will come out long before Longhorn.”

— Steve Jobs

396. “Part of what made the Macintosh great was that the people working on it were musicians and poets and artists and zoologists and historians who also happened to be the best computer scientists in the world.”

— Steve Jobs

397. “You know, I’ve got a plan that could rescue Apple. I can’t say any more than that it’s the perfect product and the perfect strategy for Apple. But nobody there will listen to me.”

— Steve Jobs

398. “We think that computers are the most remarkable tools that humankind has ever come up with, and we think that people are basically tool users. So if we can just get lots of computers to lots of people, it will make some qualitative difference to the world.”

— Steve Jobs

399. “If, for some reason, we make some big mistake and IBM wins, my personal feeling is that we are going to enter a computer Dark Ages for about twenty years.”

— Steve Jobs

400. “The tragedy is that Dell didn’t win it – we lost it.”

— Steve Jobs