Top 400 Steve Jobs Quotes (2025 Update)
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301. “It’s not like Windows users don’t have any power. I think they are happy with Windows, and that’s an incredibly depressing thought.”

— Steve Jobs

302. “Pretty much, Apple and Dell are the only ones in this industry making money. They make it by being Wal-Mart. We make it by innovation.”

— Steve Jobs

303. “The desktop computer industry is dead. Innovation has virtually ceased. Microsoft dominates with very little innovation. That’s over. Apple lost. The desktop market has entered the dark ages, and it’s going to be in the dark ages for the next 10 years, or certainly for the rest of this decade.”

— Steve Jobs

304. “What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.”

— Steve Jobs

305. “One of the failures of technology companies is that they build technologies thinking everything else will work out.”

— Steve Jobs

306. “Do you want to spend the rest of your life selling sugared water or do you want a chance to change the world?”

— Steve Jobs

307. “It comes from saying no to 1,000 things to make sure we don’t get on the wrong track or try to do too much.”

— Steve Jobs

308. “Apple is the only company in the world that has all of that under one roof. We can invent a complete a solution that works – and take responsibility for it.”

— Steve Jobs

309. “And no, we don’t know where it will lead. We just know there’s something much bigger than any of us here.”

— Steve Jobs

310. “I think Pixar has the opportunity to be the next Disney – not replace Disney – but be the next Disney.”

— Steve Jobs

311. “Nobody has tried to swallow us since I’ve been here. I think they are afraid how we would taste.”

— Steve Jobs

312. “To turn really interesting ideas and fledgling technologies into a company that can continue to innovate for years, it requires a lot of disciplines.”

— Steve Jobs

313. “If I were running Apple, I would milk the Macintosh for all it’s worth – and get busy on the next great thing. The PC wars are over. Done. Microsoft won a long time ago.”

— Steve Jobs

314. “Bill Gates’d be a broader guy if he had dropped acid once or gone off to an ashram when he was younger.”

— Steve Jobs

315. “We live in an information economy. The problem is that information’s usually impossible to get, at least in the right place, at the right time.”

— Steve Jobs

316. “All the work I’ve done in my life will be obsolete by the time I’m fifty.”

— Steve Jobs

317. “The most corrosive piece of technology that I’ve ever seen is called television – but then, again, television, at its best, is magnificent.”

— Steve Jobs

318. “Customers always want something new.”

— Steve Jobs

319. “I have enough to last for the rest of my life.”

— Steve Jobs

320. “I know from my own education that if I hadn’t encountered two or three individuals that spent extra time with me, I’m sure I would have been in jail.”

— Steve Jobs

321. “You’ve probably had somebody punch you in the stomach and it knocks the wind of you and you can’t breathe. That’s how I felt.”

— Steve Jobs

322. “This was a very typical time. I was single. All you needed was a cup of tea, a light, and your stereo, you know, and that’s what I had.”

— Steve Jobs

323. “Team, it turned out that Michael Dell wasn’t perfect at predicting the future. Based on today’s stock market close, Apple is worth more than Dell. Stocks go up and down and things may be different tomorrow but I thought it was worth a moment of reflection today.”

— Steve Jobs

324. “The reason that Apple is able to create products like iPad is because we always try to be at the intersection of technology and liberal arts, to be able to get the best of both.”

— Steve Jobs

325. “What is Apple, after all? Apple is about people who think ‘outside the box,’ people who want to use computers to help them change the world, to help them create things that make a difference, and not just to get a job done.”

— Steve Jobs

326. “The biggest effect of the personal computer revolution has been to allow millions and millions of people to experience computers themselves decades before they ever would have in the old paradigm.”

— Steve Jobs

327. “The unions are the worst thing that ever happened to education because it’s not a meritocracy. It turns into a bureaucracy, which is exactly what has happened. The teachers can’t teach and administrators run the place and nobody can be fired. It’s terrible.”

— Steve Jobs

328. “The minute I dropped out I could stop taking the required classes that didn’t interest me, and begin dropping in on the ones that looked interesting.”

— Steve Jobs

329. “There are downsides to everything; there are unintended consequences to everything.”

— Steve Jobs

330. “The problem with the Internet startup craze isn’t that too many people are starting companies; it’s that too many people aren’t sticking with it.”

— Steve Jobs

331. “My opinion is that the only two computer companies that are software-driven are Apple and NeXT, and I wonder about Apple.”

— Steve Jobs

332. “Guess who surprised themselves and changed their minds.”

— Steve Jobs

333. “The desktop metaphor was invented because one, you were a stand-alone device, and two, you had to manage your own storage. That’s a very big thing in a desktop world. And that may go away. You may not have to manage your own storage. You may not store much before too long.”

— Steve Jobs

334. “A lot of companies have chosen to downsize, and maybe that was the right thing for them. We chose a different path. Our belief was that if we kept putting great products in front of customers, they would continue to open their wallets.”

— Steve Jobs

335. “To do anything of magnitude takes at least five years, more likely seven or eight. Rightfully or wrongfully, that’s how I think.”

— Steve Jobs

336. “Once IBM gains control of a market sector, they almost always stop innovation. They prevent innovation from happening.”

— Steve Jobs

337. “Good PR educates people; that’s all it is. You can’t con people in this business. The products speak for themselves.”

— Steve Jobs

338. “I am saddened, not by Microsoft’s success – I have no problem with their success. They’ve earned their success, for the most part. I have a problem with the fact that they just make really third-rate products.”

— Steve Jobs

339. “It wasn’t that Microsoft was so brilliant or clever in copying the Mac, it’s that the Mac was a sitting duck for 10 years. That’s Apple’s problem: Their differentiation evaporated.”

— Steve Jobs

340. “But Apple really beats to a different drummer. I used to say that Apple should be the Sony of this business, but in reality, I think Apple should be the Apple of this business.”

— Steve Jobs

341. “The good music companies do an amazing thing. They have people who can pick the person that’s gonna be successful out of 5,000 candidates. And there’s not enough information to do that – it’s an intuitive process.”

— Steve Jobs

342. “Unfortunately, people are not rebelling against Microsoft. They don’t know any better.”

— Steve Jobs

343. “I think the Macintosh was created by a group of people who felt that ah there wasn’t a strict vision between sort of science and art.”

— Steve Jobs

344. “By honoring the lives of those we admire, we make our own values known.”

— Steve Jobs

345. “If I knew in 1986 how much it was going to cost to keep Pixar going, I doubt if I would have bought the company.”

— Steve Jobs

346. “First was the mouse. The second was the click wheel. And now, we’re going to bring multi-touch to the market. And each of these revolutionary interfaces has made possible a revolutionary product – the Mac, the iPod and now the iPhone.”

— Steve Jobs

347. “Now, we are selling over 5 million songs a day now. Isn’t that unbelievable? That’s 58 songs every second of every minute of every hour of every day.”

— Steve Jobs

348. “Apple’s market share is bigger than BMW’s or Mercedes’s or Porsche’s in the automotive market. What’s wrong with being BMW or Mercedes?”

— Steve Jobs

349. “It’s rare that you see an artist in his 30s or 40s able to really contribute something amazing.”

— Steve Jobs

350. “That’s what makes great products. It’s not process-it’s content.”

— Steve Jobs