Top 400 Steve Jobs Quotes (2025 Update)
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101. “Every once in a while a revolutionary product comes along that changes everything. It’s very fortunate if you can work on just one of these in your career. Apple’s been very fortunate in that it’s introduced a few of these.”

— Steve Jobs

102. “Taking LSD was a profound experience, one of the most important things in my life.”

— Steve Jobs

103. “The technology companies don’t understand creative things at all. Silicon Valley’s view of the creative process in Hollywood is a bunch of guys in their young thirties sitting on a couch, drinking beer, and thinking up jokes.”

— Steve Jobs

104. “The iPod is not a new category. Music is not new. It’s not a speculative market. It’s a very, very large market. It’s been around for thousands of years and will be around as long as humans exist.”

— Steve Jobs

105. “No one is going to buy a big phone.”

— Steve Jobs

106. “We’ve gone through the operating system and looked at everything and asked how can we simplify this and make it more powerful at the same time.”

— Steve Jobs

107. “I buy everything from CostCo. It’s great; they’ve got everything I need.”

— Steve Jobs

108. “Remembering that I’ll be dead soon is the most important tool I’ve ever encountered to help make the big choices in life. Remembering that you are going to die is the best way I know to avoid the trap of thinking you have something to lose.”

— Steve Jobs

109. “We’re not a media company. We don’t own media. We don’t own music. We don’t own films or television. We’re not a media company. We’re just Apple.”

— Steve Jobs

110. “Technology alone is not enough.”

— Steve Jobs

111. “Innovation distinguishes between a leader and a follower.”

— Steve Jobs

112. “Intuition is a very powerful thing, more powerful than intellect.”

— Steve Jobs

113. “The most precious resource we have is time.”

— Steve Jobs

114. “Customers don’t measure you on how hard you tried, they measure you on what you deliver.”

— Steve Jobs

115. “Packaging can be theater, it can create a story.”

— Steve Jobs

116. “It takes a lot of hard work to make something simple.”

— Steve Jobs

117. “Innovation is saying ‘no’ to 1,000 things.”

— Steve Jobs

118. “Life is about creating and living experiences that are worth sharing.”

— Steve Jobs

119. “You’re already naked. There is no reason not to follow your heart.”

— Steve Jobs

120. “The best way to create value in the 21st century is to connect Creativity with Technology.”

— Steve Jobs

121. “The only way to be truly satisfied is to do what you believe is great work.”

— Steve Jobs

122. “Don’t be trapped by dogma – which is living with the results of other people’s thinking.”

— Steve Jobs

123. “Life can be much broader once you discover one simple fact: Everything you call life was made up by people no smarter than you.”

— Steve Jobs

124. “Quality is more important than quantity. One home run is much better than two doubles.”

— Steve Jobs

125. “In the first 30 years of your life, you make your habits. For the last 30 years of your life, your habits make you.”

— Steve Jobs

126. “Most people never pick up the phone and call. Most people never ask, and that’s what separates the people who do things from the people who just dream about them.”

— Steve Jobs

127. “Overnight success stories take a long time.”

— Steve Jobs

128. “If you haven’t found it yet, keep looking.”

— Steve Jobs

129. “Don’t just live a life; build one.”

— Steve Jobs

130. “The most important decisions you make are not the things you do, but the things you decide not to do.”

— Steve Jobs

131. “We had nothing to lose and everything to gain.”

— Steve Jobs

132. “You can’t look at the competition and say you’re going to do it better. You have to look at the competition and say you’re going to do it differently.”

— Steve Jobs

133. “I want to put a ding in the universe.”

— Steve Jobs

134. “Everything is important- that success is in the details.”

— Steve Jobs

135. “We believe people with passion can change the world for the better. That’s what we believe. And we believe that those people who are crazy enough to think they can change the world are the ones that actually do.”

— Steve Jobs

136. “If you’re afraid of failing you won’t get very far.”

— Steve Jobs

137. “Everything is based on a simple rule: Quality is the best business plan, period.”

— Steve Jobs

138. “Technology is nothing. What’s important is that you have a faith in people, that they’re basically good and smart, and if you give them tools, they’ll do wonderful things with them.”

— Steve Jobs

139. “It’s better to be a pirate than to join the navy.”

— Steve Jobs

140. “Follow your heart, but check it with your head.”

— Steve Jobs

141. “You cannot mandate productivity, you must provide the tools to let people become their best.”

— Steve Jobs

142. “If a user is having a problem, it’s our problem.”

— Steve Jobs

143. “It’s technology married with liberal arts, married with the humanities, that yields us the results that make our heart sing.”

— Steve Jobs

144. “Stay Hungry. Stay Foolish. And I have always wished that for myself. And now, as you graduate to begin anew, I wish that for you.”

— Steve Jobs

145. “There were good times, there were hard times, but there were never bad times.”

— Steve Jobs

146. “Marketing is about values. It’s a complicated and noisy world, and we’re not going to get a chance to get people to remember much about us. No company is. So we have to be really clear about what we want them to know about us.”

— Steve Jobs

147. “I’m as proud of many of the things we haven’t done as the things we have done. Innovation is saying no to a thousand things.”

— Steve Jobs

148. “If you don’t cannibalize yourself, someone else will.”

— Steve Jobs

149. “You have to trust in something – your gut, destiny, life, karma, whatever.”

— Steve Jobs

150. “Don’t settle, as with all matters of the heart you’ll know when you find it.”

— Steve Jobs