Top 100

Top 200 David Ogilvy Quotes (2024 Update)
Page 4 of 5

David Ogilvy Quote: “Any fool can write a bad advertisement, but it takes a genius to keep his hands off a good one.”
David Ogilvy Quote: “Candor compels me to admit that I have no conclusive research to support my view that jingles are less persuasive than the spoken word. You’d run like hell if a salesman came to your door and began singing at you. Why do it in advertising?”
David Ogilvy Quote: “Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them.”
David Ogilvy Quote: “I have an inviolable rule against employing nepots and spouses, because they breed politics. Whenever two people get married, one of them must depart – preferably the female, to look after the baby.”
David Ogilvy Quote: “Remove advertising, disable a person or firm from proclaiming its wares and their merits, and the whole of society and of the economy is transformed. The enemies of advertising are the enemies of freedom.”
David Ogilvy Quote: “I never tell one client that I cannot attend his sales convention because I have a previous engagement with another client; successful polygamy depends upon pretending to each spouse that she is the only pebble on your beach.”
David Ogilvy Quote: “I know of a brewer who sells more of his beer to the people who never see his advertising than to the people who see it every week. Bad advertising can unsell a product.”
David Ogilvy Quote: “If you choose to ignore these factors, good luck to you. A blind pig can sometimes find truffles, but it helps to know that they are found in oak forests.”
David Ogilvy Quote: “Leaders grasp nettles.”
David Ogilvy Quote: “Down with committees Most campaigns are too complicated. They reflect a long list of objectives, and try to reconcile the divergent views of too many executives. By attempting to cover too many things, they achieve nothing. Many commercials and many advertisements look like the minutes of a committee. In my experience, committees can criticize, but they cannot create. ‘Search the parks in all your cities You’ll find no statues of committees’ Agencies.”
David Ogilvy Quote: “Hard work, says the Scottish proverb, never killed a man.”
David Ogilvy Quote: “If you have a truly big idea, the wrong technique won’t kill it. And if you don’t have a big idea, the right technique won’t help you.”
David Ogilvy Quote: “Good copy can’t be written with tongue in cheek, written just for a living. You’ve got to believe in the product.”
David Ogilvy Quote: “The headline is the ‘ticket on the meat.’ Use it to flag down readers who are prospects for the kind of product you are advertising.”
David Ogilvy Quote: “Headlines can be strengthend by the inclusion of emotional words like darling, love, fear, proud, friend and baby.”
David Ogilvy Quote: “If you ever have the good fortune to create a great advertising campaign, you will soon see another agency steal it. This is irritating, but don’t let it worry you; nobody has ever built a brand by imitating somebody else’s advertising.”
David Ogilvy Quote: “I figure that my staff will be less reluctant to work overtime if I work longer hours than they do.”
David Ogilvy Quote: “Madison Avenue is full of masochists who unconsciously provoke rejection by their clients. I know brilliant men who have lost every account they have ever handled.”
David Ogilvy Quote: “Readers travel so fast they don’t stop to decipher the meaning of obscure headlines.”
David Ogilvy Quote: “It is usually assumed that marketers use scientific methods to determine the price of their products. Nothing could be further from the truth. In almost every case, the process of decision is one of guesswork.”
David Ogilvy Quote: “Many people – and I think I am one of them – are more productive when they’ve had a little to drink. I find if I drink two or three brandies, I’m far better able to write.”
David Ogilvy Quote: “It isn’t the whiskey they choose, it’s the image.”
David Ogilvy Quote: “There is no need for advertisements to look like advertisements. If you make them look like editorial pages, you will attract about 50 per cent more readers.”
David Ogilvy Quote: “I do not regard advertising as entertainment or an art form, but as a medium of information.”
David Ogilvy Quote: “The line between pride in our work and neurotic obstinacy is a narrow one. We make our recommendations clear. But we do not grudge our clients the right to the final say. It is their money.”
David Ogilvy Quote: “No sale, no commission. No commission, no eat. That made an impression on me.”
David Ogilvy Quote: “As a private person, I have a passion for landscape, and I have never seen one improved by a billboard. Where every prospect pleases, man is at his vilest when he erects a billboard. When I retire from Madison Avenue, I am going to start a secret society of masked vigilantes who will travel around the world on silent motor bicycles, chopping down posters at the dark of the moon. How many juries will convict us when we are caught in these acts of beneficent citizenship?”
David Ogilvy Quote: “The worst fault a salesman can commit is to be a bore. Foster any attempt to talk about other things; the longer you stay the better you get to know the prospect, and the more you will be trusted.”
David Ogilvy Quote: “I always said that mega-mergers were for megalomaniacs.”
David Ogilvy Quote: “The success of a meeting often depends on having the right documents – proofs, artwork, schedules, research charts, etc. – present at the start of the meeting. All too often we arrive like plumbers, leaving our tools behind.”
David Ogilvy Quote: “Some copywriters write tricky headlines – double meanings, puns and other obscurities. This is counter-productive. In the average newspaper your headline has to compete with 350 others. Readers travel fast through this jungle. Your headline should telegraph what you want to say.”
David Ogilvy Quote: “Many manufacturers secretly question whether advertising really sells their product, but are vaguely afraid that their competitors might steal a march on them if they stopped.”
David Ogilvy Quote: “I asked an indifferent copywriter what books he had read about advertising. He told me that he had not read any; he preferred to rely on his own intuition. ‘Suppose,’ I asked, ’your gall-bladder has to be removed this evening. Will you choose a surgeon who has read some books on anatomy and knows where to find your gall-bladder, or a surgeon who relies on his intuition? Why should our clients be expected to bet millions of dollars on your intuition?”
David Ogilvy Quote: “Advertising is the place where the selfish interests of the manufacturer coincide with the interests of society.”
David Ogilvy Quote: “Said Winston Churchill, ‘PERFECTIONISM is spelled PARALYSIS.”
David Ogilvy Quote: “The day after a new business presentation, send the prospect a three-page letter summarizing the reasons why he should pick your agency. This will help him make the right decision. If.”
David Ogilvy Quote: “Experience has taught me that advertisers get the best results when they pay their agency a flat fee. It is unrealistic to expect your agency to be impartial when its vested interest lies wholly in the direction of increasing your commissionable advertising.”
David Ogilvy Quote: “Can advertising foist an inferior product on the consumer? Bitter experience has taught me that it cannot. On those rare occasions when I have advertised products which consumer tests have found inferior to other products in the same field, the results have been disastrous.”
David Ogilvy Quote: “I avoid clients for whom advertising is only a marginal factor in their marketing mix. They have an awkward tendency to raid their advertising appropriations whenever they need cash for other purposes.”
David Ogilvy Quote: “It is important to admit your mistakes, and to do so before you are charged with them. Many clients are surrounded by buckpassers who make a fine art of blaming the agency for their own failures. I seize the earliest opportunity to assume the blame.”
David Ogilvy Quote: “Advertising is a business of words, but advertising agencies are infested with men and women who cannot write. They cannot write advertisements, and they cannot write plans. They are helpless as deaf mutes on the stage of the Metropolitan Opera.”
David Ogilvy Quote: “The manufacturer who finds himself up the creek is the short-sighted opportunist who siphons off all his advertising dollars for short-term promotions.”
David Ogilvy Quote: “While you are responsible to your clients for sales results, you are responsible to consumers for the kind of advertising you bring into their homes.”
David Ogilvy Quote: “The easiest way to get new clients is to do good advertising. During one period of seven years, we never failed to win an account for which we competed, and all I did was to show the campaigns we had created.”
David Ogilvy Quote: “What is a good advertisement? An advertisement which pleases you because of its style, or an advertisement which sells the most? They are seldom the same.”
David Ogilvy Quote: “Our offices must always be headed by the kind of men who command respect. Not phonies, zeros or bastards.”
David Ogilvy Quote: “Stuff your conscious mind with information, then unhook your rational thought process. You can help this process by going for a long walk, or taking a hot bath, or drinking half a pint of claret.”
David Ogilvy Quote: “There are very few men of genius in advertising agencies. But we need all we can find. Almost without exception they are disagreeable. Don’t destroy them. They lay golden eggs.”
David Ogilvy Quote: “It strikes me as bad manners for a magazine to accept one of my advertisements and then attack it editorially – like inviting a man to dinner then spitting in his eye.”
David Ogilvy Quote: “Concentrate your time, your brains, and your advertising money on your successes. Back your winners, and abandon your losers.”
PREV 1 2 3 4 5 NEXT
Creativity Quotes
Innovation Quotes
Art Quotes
ART
Humor Quotes
Creative Quotes
Motivational Quotes
Inspirational Entrepreneurship Quotes
Positive Quotes
Albert Einstein Quotes
Startup Quotes
Steve Jobs Quotes
Success Quotes

Beautiful Wallpapers and Images

We hope you enjoyed our collection of 200 free pictures with David Ogilvy Quotes.

All of the images on this page were created with QuoteFancy Studio.

Use QuoteFancy Studio to create high-quality images for your desktop backgrounds, blog posts, presentations, social media, videos, posters and more.

Learn more