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David Ogilvy Quotes

David Ogilvy Quote: “The best ideas come as jokes. Make your thinking as funny as possible.”
David Ogilvy Quote: “It’s not creative unless it sells.”
David Ogilvy Quote: “Consumers do not buy products. They buy product benefits.”
David Ogilvy Quote: “If you can’t be brilliant, at least be memorable.”
David Ogilvy Quote: “Tell the truth, but make the truth fascinating.”
David Ogilvy Quote: “Play to win, but enjoy the fun.”
David Ogilvy Quote: “Don’t count the people that you reach, reach the people who count.”
David Ogilvy Quote: “Where people aren’t having any fun, they seldom produce good work.”
David Ogilvy Quote: “Creativity needs discipline and freedom.”
David Ogilvy Quote: “Don’t hire a dog, then bark yourself.”
David Ogilvy Quote: “If it doesn’t sell, it isn’t creative.”
David Ogilvy Quote: “Consumers don’t think how they feel. They don’t say what they think and they don’t do what they say.”
David Ogilvy Quote: “Hard work never killed a man. Men die of boredom, psychological conflict, and disease. They do not die of hard work.”
David Ogilvy Quote: “Encourage innovation. Change is our lifeblood, stagnation our death knell.”
David Ogilvy Quote: “I do not regard advertising as entertainment or an art form, but as a medium of information. When I write an advertisement, I don’t want you to tell me that you find it ‘creative.’ I want you to find it so interesting that you buy the product.”
David Ogilvy Quote: “Positioning should be decided before the advertising is created.”
David Ogilvy Quote: “I admire people with gentle manners who treat other people as human beings.”
David Ogilvy Quote: “The best idea is the simplest.”
David Ogilvy Quote: “Any damn fool can put on a deal, but it takes genius, faith and perseverance to create a brand.”
David Ogilvy Quote: “Compete with the immortals.”
David Ogilvy Quote: “Nobody has ever built a brand by imitating somebody else’s advertising.”
David Ogilvy Quote: “The consumer isn’t a moron; she is your wife.”
David Ogilvy Quote: “Big ideas are usually simple ideas.”
David Ogilvy Quote: “We all have a tendency to use research as a drunkard uses a lamppost – for support, but not for illumination.”
David Ogilvy Quote: “Good products can be sold by honest advertising. If you don’t think the product is good, you have no business to be advertising it.”
David Ogilvy Quote: “A consumer is not a moron. She’s your wife. Don’t insult her intelligence, and don’t shock her.”
David Ogilvy Quote: “My motto has always been: Only first class business and that in a first class way.”
David Ogilvy Quote: “Nobody ever arrives at a very big idea through a conscious, rational thought process. It comes from your unconscious.”
David Ogilvy Quote: “Unless your campaign has a big idea, it will pass like a ship in the night.”
David Ogilvy Quote: “People who think well, write well.”
David Ogilvy Quote: “Great marketing only makes a bad product fail faster.”
David Ogilvy Quote: “I prefer the discipline of knowledge to the anarchy of ignorance.”
David Ogilvy Quote: “When you advertise fire extinguishers, open with the fire.”
David Ogilvy Quote: “If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
David Ogilvy Quote: “Never stop testing, and your advertising will never stop improving.”
David Ogilvy Quote: “Talent, I believe, is most likely to be found among nonconformists, dissenters, and rebels.”
David Ogilvy Quote: “You will never win fame and fortune unless you invent big ideas.”
David Ogilvy Quote: “The headline is the most important element in most advertisements. It is the telegram which decides the reader whether to read the copy.”
David Ogilvy Quote: “Don’t bunt. Aim out of the ball park. Aim for the company of immortals.”
David Ogilvy Quote: “A good advertisement is one which sells the product without drawing attention to itself.”
David Ogilvy Quote: “If you ever find a man who is better than you are – hire him. If necessary, pay him more than you pay yourself.”
David Ogilvy Quote: “We admire people who work hard, who are objective and thorough. We detest office politicians, toadies, bullies, and pompous asses. We abhor ruthlessness. The way up our ladder is open to everybody. In promoting people to top jobs, we are influenced as much by their character as anything else.”
David Ogilvy Quote: “If you can’t advertise yourself, what hope do you have of advertising anything else?”
David Ogilvy Quote: “Study the methods of your competitors and do the exact opposite.”
David Ogilvy Quote: “First, make yourself a reputation for being a creative genius. Second, surround yourself with partners who are better than you are. Third, leave them to go get on with it.”
David Ogilvy Quote: “Repeat your winners. If you are lucky enough to write a good advertisement, repeat it until it stops selling. Scores of good advertisements have been discarded before they lost their potency.”
David Ogilvy Quote: “You cannot bore people into buying your product – you can only interest them in buying it.”
David Ogilvy Quote: “Our business is infested with idiots who try to impress by using pretentious jargon.”
David Ogilvy Quote: “You have only 30 seconds in a TV commercial. If you grab attention in the first frame with a visual surprise, you stand a better chance of holding the viewer. People screen out a lot of commercials because they open with something dull. When you advertise fire-extinguishers, open with the fire.”
David Ogilvy Quote: “The temptation to entertain instead of selling is contagious.”
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