“Supposing you’ve got an acute appendicitis. You’ve got to be operated on tonight. Would you like to have a surgeon who’s read some books of anatomy and knows how to do that operation – or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?”

“Supposing you’ve got an acute appendicitis. You’ve got to be operated on tonight. Would you like to have a surgeon who’s read some books of anatomy and knows how to do that operation – or would you prefer to have a surgeon who refused to read all books about anatomy and relied on his own instinct?”

— David Ogilvy