Top 500 Seth Godin Quotes (2026 Update)
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151. “The job isn’t to catch up to the status quo; the job is to invent the status quo.”

— Seth Godin

152. “And it turns out that tribes, not money, not factories, that can change our world, that can change politics, that can align large numbers of people. Not because you force them to do something against their will. But because they wanted to connect.”

— Seth Godin

153. “Permission marketing is marketing without interruptions.”

— Seth Godin

154. “Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.”

— Seth Godin

155. “Seizing new ground, making connections between people or ideas, working without a map-these are works of art, and if you do them, you are an artist, regardless of whether you wear a smock, use a computer, or work with others all day long.”

— Seth Godin

156. “Just because something is easy to measure doesn’t mean it’s important.”

— Seth Godin

157. “Excellence isn’t about meeting the spec, it’s about setting the spec. It defines what the consumer sees as quality right this minute, and tomorrow, if you’re good, you’ll reset that expectation again.”

— Seth Godin

158. “Anxiety is experiencing failure in advance. Tell yourself enough vivid stories about the worst possible outcome of your work and you’ll soon come to believe them. Worry is not preparation, and anxiety doesn’t make you better.”

— Seth Godin

159. “Effort is its own reward if you allow it to be.”

— Seth Godin

160. “There’s nothing wrong with having a plan. Plans are great. But missions are better. Missions survive when plans fail, and plans almost always fail.”

— Seth Godin

161. “No more than six words on a slide. Ever. There is no presentation so complex that this rule needs to be broken.”

— Seth Godin

162. “No niche is too small if it’s yours.”

— Seth Godin

163. “The opportunity is not in being momentarily popular with the anonymous masses. It’s in being missed when you’re gone, in doing work that matters to the tribe you choose.”

— Seth Godin

164. “The challenge of our time is to find a journey worthy of your heart and your soul.”

— Seth Godin

165. “Ideas that spread win.”

— Seth Godin

166. “Saying no to loud people gives you the resources to say yes to important opportunities.”

— Seth Godin

167. “Real content marketing isn’t repurposed advertising, it is making something worth talking about.”

— Seth Godin

168. “The Dip is the long slog between starting and mastery. A long slog that’s actually a shortcut, because it gets you where you want to go faster than any other path.”

— Seth Godin

169. “My best advice: win little battles. Get in the habit of winning, of shipping, of having customers that can’t live without you. Once you’ve demonstrated you know how to do the art, then go after the windmills.”

— Seth Godin

170. “The fatigue was there, but some people understood that putting it aside was the single most important factor in succeeding.”

— Seth Godin

171. “Saying ‘no’ or even ‘stop’ is the hallmark of the professional you want on your team.”

— Seth Godin

172. “Great leaders don’t try to please everyone. Great leaders don’t water down their message in order to make the tribe a bit bigger. Instead, they realize that a motivated, connected tribe in the midst of a movement is far more powerful than a larger group could ever be.”

— Seth Godin

173. “Just because the tide is out, doesn’t mean there is less water in the ocean.”

— Seth Godin

174. “The Bhagavad-Gita says, “It is better to follow your own path, however imperfectly, than to follow someone else’s perfectly.”

— Seth Godin

175. “The time to look for a new job is when you don’t need one. The time to switch jobs is before it feels comfortable.”

— Seth Godin

176. “When you think about Uber and Airbnb and the other companies that are turning things upside down, Uber isn’t big ’cause they ran a lot of ads. They’re big because someone took out their iPhone and said to their friend, watch this, and pressed a button and a car pulled up.”

— Seth Godin

177. “Successful people are the ones who are breaking the rules.”

— Seth Godin

178. “The best marketing strategy is to destroy your industry before your competition does.”

— Seth Godin

179. “We believe what we want to believe, and once we believe something, it becomes a self-fulfilling truth.”

— Seth Godin

180. “You have to pay the price to be in the right place at the right time often enough that people tend to see you as the regular kind.”

— Seth Godin

181. “What tribes are, is a very simple concept that goes back 50 million years. It’s about leading and connecting people and ideas. And it’s something that people have wanted forever.”

— Seth Godin

182. “The answer to the question “where do good ideas come from” is always the same, the come from bad ideas. If you come up with 20 bad ideas you get one good one.”

— Seth Godin

183. “Pain s the truth of art. Art is not a hobby or a pastime. It is the result of an internal battle royal, one between the quest for safety and the desire to matter.”

— Seth Godin

184. “Fear for a linchpin is a clue that you’re getting close to doing something important.”

— Seth Godin

185. “Change isn’t made by asking permission. Change is made by asking forgiveness, later.”

— Seth Godin

186. “Emotional labor is the task of doing important work, even when it isn’t easy. Emotional.”

— Seth Godin

187. “The combination of passion and art is what makes someone a linchpin.”

— Seth Godin

188. “Life’s too short” is repeated often enough to be a cliche, but this time it’s true. You don’t have enough time to be both unhappy and mediocre. It’s not just pointless, it’s painful. Instead of wondering when your next vacation is, maybe you ought to set up a life you don’t need to escape from.”

— Seth Godin

189. “Average feels safe but it’s not. It’s invisible.”

— Seth Godin

190. “Marketing is the generous act of helping someone solve a problem. Their problem.”

— Seth Godin

191. “You’re competing against people in a state of flow, people who are truly committed, people who care deeply about the outcome.”

— Seth Godin

192. “Good marketers tell a story.”

— Seth Godin

Featured in: Quotes About Stories

193. “Deep change is difficult, and worth it.”

— Seth Godin

194. “The digital asset that matters is trust. Awareness first, then interaction, and maybe a habit, but all three mean nothing if they don’t lead to permission and trust. The privilege of connection. Everything else is slippery.”

— Seth Godin

195. “Be personal. Be relevant. Be specific.”

— Seth Godin

196. “Never quit something with great long-term potential just because you can’t deal with the stress of the moment.”

— Seth Godin

197. “If you don’t know how it works, find out. If you’re not sure if it will work, try it. If it doesn’t make sense, play with it until it does. If it’s not broken, break it. If it might not be true, find out.”

— Seth Godin

198. “Don’t save the canary. Fix the coal mine.”

— Seth Godin

199. “Dreamers don’t have special genes. They find circumstances that amplify their dreams.”

— Seth Godin

200. “Why do we value leadership, connection and grace? Because it’s scarce, and that scacity creates value.”

— Seth Godin