“Waiting for perfect is never as smart as making progress.”
— Seth Godin
“Think big. Start small.”
“The only thing worse than starting something and failing is not starting something.”
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”
“Don’t waste time looking for a better pencil: learn to write better.”
“I define anxiety as experiencing failure in advance.”
“Don’t find customers for your products, find products for your customers.”
“No organization ever created an innovation. People innovate, not companies.”
“If it scares you, it might be a good thing to try.”
“Quit or be exceptional. Average is for losers.”
“Be bold, make mistakes, learn a lesson, and fix what doesn’t work.”
“Be genuine. Be remarkable. Be worth connecting with.”
“How dare you settle for less when the world has made it so easy for you to be remarkable?”
“The future of marketing is leadership.”
“Soon is not as good as now.”
“If you measure it, it will improve.”
“If failure is not an option, then neither is success.”
“Go ahead, do something impossible.”
“Connect, create meaning, make a difference, matter, be missed.”
“The big win is when you refuse to settle for average or mediocre.”
“The cost of being wrong is less than the cost of doing nothing.”
“You can use social media to turn strangers into friends, friends into customers and customers into salespeople.”
“You are not your resume, you are your work.”
“You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist,...”
“Everyone is not your customer.”
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”
“Playing safe is very risky.”
“Please stop waiting for a map. We reward those who draw maps, not those who follow them.”
“Communication is the transfer of emotion.”
“Here’s the thing: The book that will most change your life is the book you write.”
“Art is a personal act of courage.”
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”
“Content marketing is the only marketing left.”
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”
“You don’t need more time in your day. You need to decide.”
“How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.”
“Change almost never fails because it’s too early. It almost always fails because it’s too late.”
“Dig your well before you’re thirsty.”
“Facts are irrelevant. What matters is what the consumer believes.”
“Criticism comes to those who stand out.”
“Keep starting until you finish.”
“If I fail more than you do, I win.”
“Winners quit all the time. They just quit the right stuff at the right time.”
“The less people know, the more they yell.”
“People are not afraid of failure, they’re afraid of blame.”
“The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.”
“A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
“Not adding value is the same as taking it away.”
“Why waste a sentence saying nothing?”
“You have everything you need to build something far bigger than yourself.”
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