“Waiting for perfect is never as smart as making progress.”
— Seth Godin
“Think big. Start small.”
“The only thing worse than starting something and failing is not starting something.”
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”
“Don’t waste time looking for a better pencil: learn to write better.”
“Don’t find customers for your products, find products for your customers.”
“I define anxiety as experiencing failure in advance.”
“If it scares you, it might be a good thing to try.”
“No organization ever created an innovation. People innovate, not companies.”
“Quit or be exceptional. Average is for losers.”
“Be bold, make mistakes, learn a lesson, and fix what doesn’t work.”
“Be genuine. Be remarkable. Be worth connecting with.”
“How dare you settle for less when the world has made it so easy for you to be remarkable?”
“Soon is not as good as now.”
“The future of marketing is leadership.”
“If failure is not an option, then neither is success.”
“If you measure it, it will improve.”
“Go ahead, do something impossible.”
“Connect, create meaning, make a difference, matter, be missed.”
“The cost of being wrong is less than the cost of doing nothing.”
“The big win is when you refuse to settle for average or mediocre.”
“You can use social media to turn strangers into friends, friends into customers and customers into salespeople.”
“You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist,...”
“You are not your resume, you are your work.”
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”
“Everyone is not your customer.”
“Playing safe is very risky.”
“Please stop waiting for a map. We reward those who draw maps, not those who follow them.”
“Communication is the transfer of emotion.”
“Here’s the thing: The book that will most change your life is the book you write.”
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”
“Art is a personal act of courage.”
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”
“Dig your well before you’re thirsty.”
“You don’t need more time in your day. You need to decide.”
“Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.”
“Content marketing is the only marketing left.”
“How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.”
“A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
“You have everything you need to build something far bigger than yourself.”
“Keep starting until you finish.”
“Change almost never fails because it’s too early. It almost always fails because it’s too late.”
“Facts are irrelevant. What matters is what the consumer believes.”
“Not adding value is the same as taking it away.”
“Criticism comes to those who stand out.”
“The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.”
“If I fail more than you do, I win.”
“Winners quit all the time. They just quit the right stuff at the right time.”
“The less people know, the more they yell.”
“Either you defend the status quo, or you invent the future.”
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