“Waiting for perfect is never as smart as making progress.”
— Seth Godin
“Think big. Start small.”
“The only thing worse than starting something and failing is not starting something.”
“Instead of wondering when your next vacation is, maybe you should set up a life you don’t need to escape from.”
“I define anxiety as experiencing failure in advance.”
“Don’t waste time looking for a better pencil: learn to write better.”
“Don’t find customers for your products, find products for your customers.”
“No organization ever created an innovation. People innovate, not companies.”
“If it scares you, it might be a good thing to try.”
“Be bold, make mistakes, learn a lesson, and fix what doesn’t work.”
“Be genuine. Be remarkable. Be worth connecting with.”
“Quit or be exceptional. Average is for losers.”
“How dare you settle for less when the world has made it so easy for you to be remarkable?”
“Soon is not as good as now.”
“The future of marketing is leadership.”
“If failure is not an option, then neither is success.”
“If you measure it, it will improve.”
“Connect, create meaning, make a difference, matter, be missed.”
“Go ahead, do something impossible.”
“The big win is when you refuse to settle for average or mediocre.”
“The cost of being wrong is less than the cost of doing nothing.”
“You can use social media to turn strangers into friends, friends into customers and customers into salespeople.”
“Playing safe is very risky.”
“Art is a personal act of courage.”
“You win by trying. And failing. Test, try, fail, measure, evolve, repeat, persist,...”
“Please stop waiting for a map. We reward those who draw maps, not those who follow them.”
“You are not your resume, you are your work.”
“Communication is the transfer of emotion.”
“Everyone is not your customer.”
“The reason it seems that price is all your customers care about is that you haven’t given them anything else to care about.”
“Here’s the thing: The book that will most change your life is the book you write.”
“Change is not a threat, it’s an opportunity. Survival is not the goal, transformative success is.”
“How do I dance with the fear? Fear is not the enemy. Paralysis is the enemy.”
“Facts are irrelevant. What matters is what the consumer believes.”
“Criticism comes to those who stand out.”
“Change almost never fails because it’s too early. It almost always fails because it’s too late.”
“You can raise the bar or you can wait for others to raise it, but it’s getting raised regardless.”
“Content marketing is the only marketing left.”
“The less people know, the more they yell.”
“People are not afraid of failure, they’re afraid of blame.”
“The goal of a marketing interaction isn’t to close the sale, any more than the goal of a first date is to get married. No, the opportunity is to move forward, to earn attention and trust and curiosity and conversation.”
“Keep starting until you finish.”
“If I fail more than you do, I win.”
“Winners quit all the time. They just quit the right stuff at the right time.”
“You don’t need more time in your day. You need to decide.”
“Not adding value is the same as taking it away.”
“Why waste a sentence saying nothing?”
“Dig your well before you’re thirsty.”
“You have everything you need to build something far bigger than yourself.”
“Either you defend the status quo, or you invent the future.”
“An organization filled with honest, motivated, connected, eager, learning, experimenting, ethical and driven people will always defeat the one that merely has talent. Every time.”
“Dreams are difficult to build and easy to destroy.”
“Choices lead to habits. Habits become talents. Talents are labeled gifts. You’re not born this way, you get this way.”
“If you hear my idea but don’t believe it, that’s not your fault; it’s mine. If you see my new product but don’t buy it, that’s my failure, not yours. If you attend my presentation and you’re bored, that’s my fault too.”
“If you hesitate to map out your future, to make a big plan or to set a goal, you’ve just gone ahead and mapped your future anyway.”
“Go ahead and act as if your decisions are temporary. Because they are. Be bold, make mistakes, learn a lesson, and fix what doesn’t work. No sweat, no need to hyperventilate.”
“Art is the work of a human, an individual seeking to make a statement, to cause a reaction, to connect. Art is something new, every time, and art might not work, precisely because it’s new, because it’s human and because it seeks to connect.”
“The first step toward becoming extraordinary is, of course, to stop being ordinary.”
“A tribe is a group of people connected to one another, connected to a leader, and connected to an idea. For millions of years, human beings have been part of one tribe or another. A group needs only two things to be a tribe: a shared interest and a way to communicate.”
“Transferring your passion to your job is far easier than finding a job that happens to match your passion.”
“I don’t think we have any choice. I think we have an obligation to change the rules, to raise the bar, to play a different game, and to play it better than anyone has any right to believe is possible.”
“Not changing your strategy merely because you’re used to the one you have now is a lousy strategy.”
“The easier it is to quantify, the less it’s worth.”
“A brand is the set of expectations, memories, stores and relationships that, taken together, account for a consumer’s decision to choose one product or service over another.”
“A dialogue leads to connection, which leads to trust which leads to engagement.”
“The secret of leadership is simple: Do what you believe in. Paint a picture of the future. Go there. People will follow.”
“You don’t win an Olympic gold medal with a few weeks of intensive training.”
“Plans are great, but missions are better.”
“By definition, remarkable things get remarked upon.”
“We are leaving the industrial economy and entering the connection economy.”
“It’s human nature to quit when it hurts. But it’s that reflex that creates scarcity.”
“In other words, If you don’t take action, you won’t get any results You are not your resume, you are your work.”
“Learning is not done to you, it is something you choose to do.”
“Choose your customers, choose your future.”
“Optimism is the most important human trait, because it allows us to evolve our ideas, to improve our situation, and to hope for a better tomorrow.”
“Cheap is the last refuge of a product developer or marketer who is out of great ideas.”
“If you work in an urgent-only culture, the only solution is to make the right things urgent.”
“If failure isn’t an option, then success isn’t either. Success is just failure repeated until it works.”
“If we can fall in love with serving people, creating value, solving problems, building valuable connections and doing work that matters, it makes it far more likely we’re going to do important work.”
“Anticipated, personal, and relevant advertising always does better than unsolicited junk.”
“Great work is the result of seeking out tension, not avoiding it.”
“Practice works because practice gives us a chance to relax enough to make smart choices.”
“Whining isn’t a scalable solution.”
“Your art is the act of taking personal responsibility, challenging the status quo, and changing people.”
“The only purpose of customer service is to change feelings.”
“Following the well-lit path, offers little in the way of magic.”
“Anyone who says failure is not an option has also ruled out innovation.”
“Most people have been brainwashed into believing that their job is to copyedit the world, not to design it.”
“Flexible in the face of change, resilient in the face of confusion. All of these attributes are choices, not talents, and all of them are available to you.”
“How was your day? If your answer was “fine,” then I don’t think you were leading.”
“Organizations that destroy the status quo win. Whatever the status quo is, changing it gives you the opportunity to be remarkable.”
“Fitting in is a short-term strategy, standing out pays off in the long run.”
“If the game is designed for you to lose, don’t play that game. Play a different one.”
“You don’t have to settle. It’s a choice you get to make every day.”
“What I learned: Shun nonbelievers. Ignore critics. Do your best for people who want to dance with you.”
“Go do something interesting. Ask if you need help.”
“Surprise and delight and connection are remarkable.”
“Busy does not equal important. Measured doesn’t mean mattered.”
“Denigrating art you don’t understand doesn’t hurt the art – it reveals something about your willingness to learn.”
“Leadership, on the other hand, is about creating change you believe in.”
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