Top 500 Seth Godin Quotes (2026 Update)
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351. “Initiating is really and truly difficult, and that’s what leaders do. They see something others are ignoring and they jump on it.”

— Seth Godin

352. “If not enough people doubt you, you’re not making a difference.”

— Seth Godin

353. “You can be right or you can have empathy. You can’t do both.”

— Seth Godin

354. “We are too focused on avoiding criticism and not enough on making a difference.”

— Seth Godin

355. “Increasingly, there are only two kinds of companies: brave and dead.”

— Seth Godin

356. “My blogging life is basically goalless. I like the zen nature of that, and paradoxically, it improves results.”

— Seth Godin

357. “I think if you’re remarkable, amazing or just plain spectacular, you probably shouldn’t have a resume at all.”

— Seth Godin

358. “What will make someone a linchpin is not a shortcut. It’s the understanding of which hard work is worth doing. The only thing that separates great artists from mediocre ones is their ability to push through the dip.”

— Seth Godin

359. “Rehearsing failure is simply a bad habit, not a productive use of your time. When you choose to visualize the path that works, you’re more likely to shore it up and create an environment where it can take place.”

— Seth Godin

360. “We need to care enough to connect, to put ourselves at emotional risk and play one note worth hearing.”

— Seth Godin

361. “Ideas don’t get smaller when they’re shared, they get bigger.”

— Seth Godin

362. “Listen to your fear but don’t obey it.”

— Seth Godin

363. “Successful people are successful for one simple reason: they think about failure differently.”

— Seth Godin

364. “You cannot buy your way to share of voice today; you cannot buy attention anymore.”

— Seth Godin

365. “Don’t scale because you think there’s a pot of gold over that rainbow. Scale because you’re ready and eager to do heroic work, every day, forever.”

— Seth Godin

366. “In a race, sooner or later there’s a moment that separates the winner from those who don’t win. That instant is your chance, the moment you’ve been waiting for.”

— Seth Godin

367. “Why are you easily replaceable at one venue but not the other? Are you charming when you go on a date or meet a handsome guy at a party? But not at a meeting at work?”

— Seth Godin

368. “Marketers have to move upstream now. We have to stop being the last step in the process and start being the first step.”

— Seth Godin

369. “Figure out the people part and the technology gets a whole lot simpler.”

— Seth Godin

370. “The desire to fail on the way to reaching a bigger goal is the untold secret of success.”

— Seth Godin

371. “The best way to be missed when you’re gone, Is to stand for something when you’re here.”

— Seth Godin

372. “Habits are where our lives and careers and bodies are made.”

— Seth Godin

373. “Remarkable work often comes from making choices when everyone else feels as though there is no choice.”

— Seth Godin

374. “Competence is no longer scarce.”

— Seth Godin

375. “The Dip is the long stretch between beginner’s luck and real accomplishment. The Dip is the set of artificial screens set up to keep people like you out.”

— Seth Godin

376. “If you’re different somehow and have made yourself unique, people will find you and pay you more.”

— Seth Godin

377. “People that take responsibility are often given responsibility!”

— Seth Godin

378. “A Timid Trapeze Artist Is a Dead Trapeze Artist.”

— Seth Godin

379. “Life’s too short to fight the forces of change. Life’s too short to hate what you do all day. Life’s way too short to make mediocre stuff.”

— Seth Godin

380. “It will take you less time and effort to do a thing the difficult way than it will to buy, try and discard all the shortcuts.”

— Seth Godin

381. “Don’t do it because it’s your job, do it because you can.”

— Seth Godin

382. “I don’t think there’s a shortage of remarkable ideas. I think your business has plenty of great opportunities to do great things. Nope, what’s missing isn’t the ideas. It’s the will to execute them.”

— Seth Godin

383. “The best time to start promoting your book is three years before it comes out. Three years to build a reputation, build a permission asset, build a blog, build a following, build credibility and build the connections you’ll need later.”

— Seth Godin

384. “Mass attention is almost unattainable and it’s not clear that you want it.”

— Seth Godin

385. “People don’t believe what you tell them. They rarely believe what you show them. They often believe what their friends tell them. They always believe what they tell themselves. What leaders do: they give people stories they can tell themselves. Stories about the future and about change.”

— Seth Godin

386. “Developing expertise or assets that are not easily copied is essential; otherwise you’re just a middleman.”

— Seth Godin

387. “Our best work can’t possibly appeal to the average masses, only our average work can. Finding the humility to happily walk away from those that don’t get it unlocks our ability to do great work.”

— Seth Godin

388. “Organizations grow when they persuade a tiny cadre to be passionate, not when they touch millions with a mediocre message.”

— Seth Godin

389. “The librarian is the interface between reams of data and the untrained but motivated user.”

— Seth Godin

390. “Before a marketer can build trust, it must breed familiarity. But there’s no familiarity without awareness. And awareness – the science of letting people know you exist and getting them to understand your message – can’t happen effectively in today’s environment without advertising.”

— Seth Godin

391. “Think for a second about the people you know who are engaged, satisfied, eager to get to work. Most of them, I’ll bet, make change.”

— Seth Godin

392. “There’s a huge difference between being childlike and being childish. When we embrace joy and look at the world with fresh eyes we’re being childlike. When we demand instant gratification and a guarantee that everything will be ok, we’re only being childish.”

— Seth Godin

393. “Depth of knowledge combined with good judgment is worth a lot. Depth.”

— Seth Godin

394. “Leadership is the art of giving people a platform for spreading ideas that work.”

— Seth Godin

395. “Simple: If you can’t make it through the Dip, don’t start.”

— Seth Godin

396. “Permission Marketing is just like dating. It turns strangers into friends and friends into lifetime customers. Many of the rules of dating apply, and so do many of the benefits.”

— Seth Godin

397. “Managers manage a process they’ve seen before, and they react to the outside world, striving to make that process as fast and as cheap as possible. Leadership, on the other hand, is about creating change that you believe in.”

— Seth Godin

398. “Marketing is one of our greatest callings. It’s the work of positive change.”

— Seth Godin

399. “Your generosity is more important than your perfection.”

— Seth Godin

400. “The secret of getting on the shortlist is doing your best work fearlessly for a long time before you get on the list.”

— Seth Godin