Top 500 Seth Godin Quotes (2025 Update)
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401. “Here’s conventional wisdom: Success makes you happy. Happiness permits you to be generous. In fact, it actually works like this: Generosity makes you happy. Happy people are more likely to be successful.”

— Seth Godin

402. “A lifeguard doesn’t have to spend much time pitching to the drowning person. When you show up with a life buoy, if the drowning person understands what’s at stake, you don’t have to run ads to get them to hold on to it.”

— Seth Godin

403. “If you are deliberately trying to create a future that feels safe, you will willfully ignore the future that is likely.”

— Seth Godin

404. “Loving what you do is almost as important as doing what you love, especially if you need to make a living at it.”

— Seth Godin

405. “The art of good decision making is looking forward to and celebrating the tradeoffs, not pretending they don’t exist.”

— Seth Godin

406. “It takes confidence and guts to intentionally create tension.”

— Seth Godin

407. “Surprise and differentiation have far more impact than noise does.”

— Seth Godin

408. “The challenge with being an initiator of projects is that you are never, ever done.”

— Seth Godin

409. “The only reason to build a website is to change someone. If you can’t tell me the change and you can’t tell me the someone, then you’re wasting your time.”

— Seth Godin

410. “The Dip creates scarcity; scarcity creates value.”

— Seth Godin

411. “Persistent, consistent, and frequent stories, delivered to an aligned audience, will earn attention, trust, and action.”

— Seth Godin

412. “Today, not starting is far, far worse than being wrong. If you start, you’ve got a shot at evolving and adjusting to turn your wrong into a right. But if you don’t start, you never get a chance.”

— Seth Godin

413. “Nothing about becoming indispensable is easy. If it’s easy, it’s already been done and it’s no longer valuable.”

— Seth Godin

414. “The problem with holding a grudge is that your hands are then too full to hold onto anything else. It might be the competition or a technology or the lousy things that someone did a decade ago. None of it is going to get better as a result of revisiting the grudge.”

— Seth Godin

415. “In a digital world, the gift I give you almost always benefits me more than it costs.”

— Seth Godin

416. “It doesn’t hurt to ask Actually, it does hurt. It does hurt to ask the wrong way, to ask without preparation, to ask without permission. It hurts because you never get another chance to ask right.”

— Seth Godin

417. “The internet has opened the door for millions of businesses to do things differently, because there are other assets now, assets that can transcend location. Your permission to talk to customers, your reputation, your unique products-you can build a business around them online.”

— Seth Godin

418. “If you borrow money to make money, you’ve done something magical. On the other hand, if you go into debt to pay your bills or buy something you want but don’t need, you’ve done something stupid. Stupid and short-sighted and ultimately life-changing for the worse...”

— Seth Godin

419. “You want it to be hard. If it’s hard, then that means others can’t do it easily and you can charge for that value.”

— Seth Godin

420. “The goal, then, isn’t to draw some positioning charts and announce that you have differentiated your product. No, the opportunity is to actually create something that people choose to talk about, regardless of what the competition is doing.”

— Seth Godin

421. “Remember the Bob Dylan rule: it’s not just a record, it’s a movement.”

— Seth Godin

422. “In a battle between two ideas, the best one doesn’t necessarily win. No, the idea that wins is the one with the most fearless heretic behind it.”

— Seth Godin

423. “It’s time to stop complying with the system and draw your own map. Stop settling for what’s good enough and start creating art that matters.”

— Seth Godin

424. “And it doesn’t matter to me whether you’re running a coffee shop or you’re an intellectual or you’re in business or flying hot air balloons. People who can spread ideas, regardless of what those ideas are, win. But consumers, they got way more choices than they used to and way less time.”

— Seth Godin

425. “The ladder of success isn’t a ladder. It’s a series of steps with leaps interspersed along the way.”

— Seth Godin

426. “Art isn’t a result; it’s a journey. The challenge of our time is to find a journey worthy of your heart and your soul.”

— Seth Godin

427. “Great marketers don’t make stuff. They make meaning.”

— Seth Godin

428. “Art is the work of a human being – something a person does with generosity to touch someone else to make a change for the better.”

— Seth Godin

429. “I’m not a psychopath-I’m wearing a tie!”

— Seth Godin

430. “The reason business writing is horrible is that people are afraid. Afraid to say what they mean, because they might be criticized for it. Afraid to be misunderstood, to be accused of saying what they didn’t mean, because they might be criticized for it.”

— Seth Godin

431. “In our desire to please everyone, it’s very easy to end up being invisible or mediocre.”

— Seth Godin

432. “A well-defined backup plan is sabotage waiting to happen. Why push through the dip, why take the risk, why blow it all when there’s the comfortable alternative instead? The people who break through usually have nothing to lose, and they almost never have a backup plan.”

— Seth Godin

433. “What evidence would you need to see to change your mind about this?”

— Seth Godin

434. “Play a new game, not the older game but faster.”

— Seth Godin

435. “Successful people don’t just ride out the Dip. They don’t just buckle down and survive it. No, they lean into the Dip. They push harder, changing the rules as they go. Just because you know you’re in the Dip doesn’t mean you have to live happily with it. Dips don’t last quite as long when you whittle at them.”

— Seth Godin

436. “Learn. Ceaselessly. Learn to code, to write persuasively, to understand new technologies, to bring out the best in your team, to find underused resources and to spot patterns.”

— Seth Godin

437. “It’s rare to find a consistently creative or insightful person who is also an angry person. They can’t occupy the same space, and if your anger moves in, generosity and creativity often move out. It’s difficult to use revenge or animus to fuel great work.”

— Seth Godin

438. “Art changes posture and posture changes innocent bystanders.”

— Seth Godin

439. “The only way to consistently grow in B2B is to be better than very good.”

— Seth Godin

440. “If you do a job where someone tells you exactly what to do, they will find someone cheaper than you to do it. And yet our schools are churning out kids who are stuck looking for jobs where the boss tells them exactly what to do.”

— Seth Godin

441. “The industrial age brought compliance and compliance brought fear and fear brought us mediocrity.”

— Seth Godin

442. “Quit the wrong stuff. Stick with the right stuff. Have the guts to do one or the other.”

— Seth Godin

443. “If you speak up online and your ideas have currency, people are going to show up and want to connect with you. What we need more of are people with the guts and emotional labour to do this. The greatest shortage in today’s society is an instinct to produce.”

— Seth Godin

444. “If you’re not the best in the world at what you do, then you have to get better.”

— Seth Godin

445. “Marketing begins before the product is launched.”

— Seth Godin

446. “You can’t win by being more average than average.”

— Seth Godin

447. “Being charismatic doesn’t make you a leader. Being a leader makes you charismatic.”

— Seth Godin

448. “As our society gets more complex and our people get more complacent, the role of the jester is more vital than ever before. Please stop sitting around. We need you to make a ruckus.”

— Seth Godin

449. “The good news is that more than ever, value accrues to those that show up, those that make a difference, those that do work that matters.”

— Seth Godin

450. “Copy, not from your industry, from others. You have to go where there is no competition.”

— Seth Godin