Top 500 Simon Sinek Quotes (2025 Update)
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351. “Offer someone the opportunity to rebuild a company or reinvent an industry as the primary incentive, and it will attract those drawn to the challenge first and the money second.”

— Simon Sinek

352. “How can you help the human race progress?”

— Simon Sinek

353. “It is like when a player has a slump, we do not trade them, we coach them. It is the same with our employees. The best leaders come to the aid of their people, whose performance is down. Not come down harder on them.”

— Simon Sinek

354. “There are leaders and there are those who lead. Leaders hold a position of power or influence. Those who lead inspire us. Whether individuals or organizations, we follow those who lead not because we have to, but because we want to. We follow those who lead not for them, but for ourselves. This is a book for those who want to inspire others and for those who want to find someone to inspire them.”

— Simon Sinek

355. “Outside advice can only tell you how a decision looks. Only you can know how it feels. The best decisions look and feel right.”

— Simon Sinek

356. “Our strength will come not from the sharpness of our spears, but from our willingness to offer others the protection of our shields.”

— Simon Sinek

357. “Instead of showing up to let everyone know how great we are, show up to find out how great everyone else is.”

— Simon Sinek

358. “There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.”

— Simon Sinek

359. “Many companies have star employees and star salesmen and so on, but few have a culture that produces great people as a rule and not an exception.”

— Simon Sinek

360. “Imagine if every organization started with WHY. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.”

— Simon Sinek

361. “Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.”

— Simon Sinek

362. “My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave.”

— Simon Sinek

363. “A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture – the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.”

— Simon Sinek

364. “The cost of leadership,” explains Lieutenant General George Flynn of the United States Marine Corps, “is self-interest.”

— Simon Sinek

365. “It is a luxury to put our interests first. It is an honor to put the interests of others before our own.”

— Simon Sinek

366. “Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail. We very often confuse personality with leadership. In other words, leadership is not about being a nice person or not a nice person.”

— Simon Sinek

367. “Changing the world takes more than everything any one person knows, but not more than we know together.”

— Simon Sinek

368. “The single best machine to measure trust is a human being. We haven’t figured out a metric that works better than our own sort of, like, ‘There’s something fishy about you.’”

— Simon Sinek

369. “Time and energy. Those are the most valuable sacrifices leaders can make.”

— Simon Sinek

370. “The value of experimentation is not the trying. It’s the trying again after the experiment fails.”

— Simon Sinek

371. “The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.”

— Simon Sinek

372. “Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.”

— Simon Sinek

373. “Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.”

— Simon Sinek

374. “If we believe trust, cooperation and innovation matter to the long-term prospects of our organizations, then we have only one choice – to learn how to play with an infinite mindset.”

— Simon Sinek

375. “One of the primary jobs of any leader is to make new leaders. To help grow the kind of leaders who know how to build organizations equipped for the Infinite Game.”

— Simon Sinek

376. “It is everlasting and must be relevant in both your personal and professional life. It is a statement of your value at work as much as it is the reason your friends love you. We don’t have a professional WHY and personal WHY. We are who we are wherever we are.”

— Simon Sinek

377. “If good people are asked to work in a bad culture, one in which leaders do not relinquish control, then the odds of something bad happening go up. People will be more concerned about following the rules out of fear of getting in trouble or losing their jobs than doing what needs to be done. And when that happens, souls will be lost.”

— Simon Sinek

378. “Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.”

— Simon Sinek

379. “So much of starting a business or affecting change is the confidence and courage to simply try.”

— Simon Sinek

380. “Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn’t be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.”

— Simon Sinek

381. “Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.”

— Simon Sinek

382. “Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we’re inspired to follow.”

— Simon Sinek

383. “Any parent who tells their kids that they can’t attend a school play or go to a soccer match because they have to work is kidding themselves. It’s OK to miss a game or two or a performance here and there, but it’s not all right to miss the majority of them.”

— Simon Sinek

384. “It’s ok if others share our ideas as long as they build upon them. It’s called progress.”

— Simon Sinek

385. “Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”

— Simon Sinek

386. “If we don’t give things a try, nothing will get off the ground.”

— Simon Sinek

387. “Money is a short-term result that incentivizes short-term decision making.”

— Simon Sinek

388. “We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.”

— Simon Sinek

389. “Leadership is the ability to rally people not for a single event, but for years.”

— Simon Sinek

390. “We must be clear about where we’re going if we want anyone to help us get there.”

— Simon Sinek

391. “Never opt for change simply to leave something you don’t like. Change works best when you go toward something, even if it is the unknown.”

— Simon Sinek

392. “Like a good parent can’t also be his child’s best friend, a leader with authority requires some separation from subordinates.”

— Simon Sinek

393. “When we are selective about doing business only with those who believe in our WHY, trust emerges.”

— Simon Sinek

394. “Good leadership is hard to measure on a daily basis which is why so many default to doing what’s easy to measure instead.”

— Simon Sinek

395. “Every company, organization or group with the ability to inspire starts with a person or small group of people who were inspired to do something bigger than themselves. Gaining clarity of WHY, ironically, is not the hard part. It is the discipline to trust one’s gut, to stay true to one’s purpose, cause or beliefs. Remaining completely in balance and authentic is the most difficult part.”

— Simon Sinek

396. “Every one of us has the capacity to lead.”

— Simon Sinek

397. “We should always choose to work with people we love. They are the ones who will watch our back and our future.”

— Simon Sinek

398. “The value we provide most to others is the same value we appreciate most from others.”

— Simon Sinek

399. “There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.”

— Simon Sinek

400. “The WHY exists in the part of the brain that controls feelings and decision-making but not language. WHATs exist in the part of the brain that controls rational thought and language.”

— Simon Sinek