Top 500 Simon Sinek Quotes (2024 Update)
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351. “There are many ways to motivate people to do things, but loyalty comes from the ability to inspire people. Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.”

— Simon Sinek

352. “Imagine if every organization started with WHY. Decisions would be simpler. Loyalties would be greater. Trust would be a common currency.”

— Simon Sinek

353. “Great leaders and great organizations are good at seeing what most of us can’t see. They are good at giving us things we would never think of asking for.”

— Simon Sinek

354. “The difference between those who do and those who don’t is that those who don’t believe it when they are told they can’t.”

— Simon Sinek

355. “My sister made certain choices about the life she wanted. Those choices include a steady job, a husband and children. But balance and stability come at a cost. It is harder for her to be spontaneous. It is harder to just up and leave.”

— Simon Sinek

356. “It is a luxury to put our interests first. It is an honor to put the interests of others before our own.”

— Simon Sinek

357. “A company is a culture. A group of people brought together around a common set of values and beliefs. It’s not products or services that bind a company together. It’s not size and might that make a company strong, it’s the culture – the strong sense of beliefs and values that everyone, from the CEO to the receptionist, all share. So the logic follows, the goal is not to hire people who simply have a skill set you need, the goal is to hire people who believe what you believe.”

— Simon Sinek

358. “The cost of leadership,” explains Lieutenant General George Flynn of the United States Marine Corps, “is self-interest.”

— Simon Sinek

359. “Empathy would be injected into the company and trust would be the new standard. Preferring to see everyone as human instead of as a factory worker or office employee, Chapman made other changes so that everyone would be treated the same way.”

— Simon Sinek

360. “Leaps of greatness require the combined problem-solving ability of people who trust each other.”

— Simon Sinek

361. “Quality effective leaders have the confidence to trust others to try, succeed, and sometimes to fail. We very often confuse personality with leadership. In other words, leadership is not about being a nice person or not a nice person.”

— Simon Sinek

362. “Changing the world takes more than everything any one person knows, but not more than we know together.”

— Simon Sinek

363. “The single best machine to measure trust is a human being. We haven’t figured out a metric that works better than our own sort of, like, ‘There’s something fishy about you.’”

— Simon Sinek

364. “Time and energy. Those are the most valuable sacrifices leaders can make.”

— Simon Sinek

365. “This is important because our behavior is affected by our assumptions or our perceived truths. We make decisions based on what we think we know.”

— Simon Sinek

366. “The value of experimentation is not the trying. It’s the trying again after the experiment fails.”

— Simon Sinek

367. “Trust is maintained when values and beliefs are actively managed. If companies do not actively work to keep clarity, discipline and consistency in balance, then trust starts to break down.”

— Simon Sinek

368. “The problem was, they advertised their product as a “5GB mp3 player.” It is exactly the same message as Apple’s “1,000 songs in your pocket.” The difference is Creative told us WHAT their product was and Apple told us WHY we needed it.”

— Simon Sinek

369. “If we believe trust, cooperation and innovation matter to the long-term prospects of our organizations, then we have only one choice – to learn how to play with an infinite mindset.”

— Simon Sinek

370. “Some people are born good-looking. Some have the gift of gab. And some are lucky enough to be born smarter than the rest of us. Whether we like it or not, Mother Nature does not dole these characteristics out evenly.”

— Simon Sinek

371. “To succeed takes more than the desire to win. It also takes the acceptance that we could fail.”

— Simon Sinek

372. “It is everlasting and must be relevant in both your personal and professional life. It is a statement of your value at work as much as it is the reason your friends love you. We don’t have a professional WHY and personal WHY. We are who we are wherever we are.”

— Simon Sinek

373. “If good people are asked to work in a bad culture, one in which leaders do not relinquish control, then the odds of something bad happening go up. People will be more concerned about following the rules out of fear of getting in trouble or losing their jobs than doing what needs to be done. And when that happens, souls will be lost.”

— Simon Sinek

374. “Sometimes we give too much too soon. Sometimes we hold back for too long. This is our beautiful dance. Our imperfect dance. This is the dance that makes us human.”

— Simon Sinek

375. “So much of starting a business or affecting change is the confidence and courage to simply try.”

— Simon Sinek

376. “Entrepreneurs see the thing they want or need, then try to figure out a process of how to get it. People who shouldn’t be entrepreneurs see the standard process they need to go through to get the thing they want or need then decide if they want to go through that process.”

— Simon Sinek

377. “Unless you give motivated people something to believe in, something bigger than their job to work toward, they will motivate themselves to find a new job and you’ll be stuck with whoever’s left.”

— Simon Sinek

378. “It’s ok if others share our ideas as long as they build upon them. It’s called progress.”

— Simon Sinek

379. “Any parent who tells their kids that they can’t attend a school play or go to a soccer match because they have to work is kidding themselves. It’s OK to miss a game or two or a performance here and there, but it’s not all right to miss the majority of them.”

— Simon Sinek

380. “Charisma has nothing to do with energy; it comes from a clarity of WHY. It comes from absolute conviction in an ideal bigger than oneself. Energy, in contrast, comes from a good night’s sleep or lots of caffeine. Energy can excite. But only charisma can inspire. Charisma commands loyalty. Energy does not.”

— Simon Sinek

381. “Money is a short-term result that incentivizes short-term decision making.”

— Simon Sinek

382. “We should all have an opportunity to feel a part of something not just have a part in something.”

— Simon Sinek

383. “We must be clear about where we’re going if we want anyone to help us get there.”

— Simon Sinek

384. “If we don’t give things a try, nothing will get off the ground.”

— Simon Sinek

385. “We can rationalize anything and easily quit on ourselves. Leadership is refusing to quit on others.”

— Simon Sinek

386. “Leaders volunteer to go first into danger. Their willingness to sacrifice for us is the reason we’re inspired to follow.”

— Simon Sinek

387. “Leadership is the ability to rally people not for a single event, but for years.”

— Simon Sinek

388. “When we are selective about doing business only with those who believe in our WHY, trust emerges.”

— Simon Sinek

389. “Good leadership is hard to measure on a daily basis which is why so many default to doing what’s easy to measure instead.”

— Simon Sinek

390. “Never opt for change simply to leave something you don’t like. Change works best when you go toward something, even if it is the unknown.”

— Simon Sinek

391. “Like a good parent can’t also be his child’s best friend, a leader with authority requires some separation from subordinates.”

— Simon Sinek

392. “Every one of us has the capacity to lead.”

— Simon Sinek

393. “We should always choose to work with people we love. They are the ones who will watch our back and our future.”

— Simon Sinek

394. “The value we provide most to others is the same value we appreciate most from others.”

— Simon Sinek

395. “There are two kinds of experts: academic experts and practical experts. One is not better than the other, but they are very different, and each offers very different value.”

— Simon Sinek

396. “The WHY exists in the part of the brain that controls feelings and decision-making but not language. WHATs exist in the part of the brain that controls rational thought and language.”

— Simon Sinek

397. “Let us not attack those who disagree. Let us defend those who follow.”

— Simon Sinek

398. “People will do as they are told by someone who outranks them, but they will only follow someone they believe in.”

— Simon Sinek

399. “Average companies give their people something to work on. The most innovative organizations give their people something to work toward.”

— Simon Sinek

400. “I couldn’t understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn’t flying as much.”

— Simon Sinek