Top 500 Simon Sinek Quotes (2025 Update)
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401. “Let us not attack those who disagree. Let us defend those who follow.”

— Simon Sinek

402. “People will do as they are told by someone who outranks them, but they will only follow someone they believe in.”

— Simon Sinek

403. “Average companies give their people something to work on. The most innovative organizations give their people something to work toward.”

— Simon Sinek

404. “I’m very prescriptive about who I work with. I’m very clear about what I believe. If they believe what I believe I will work with them. If they say things like, “Convince me we should do this.” I walk away.”

— Simon Sinek

405. “Entrepreneurs must be practical experts. They needn’t set out to be subject matter experts in what they do; they must set out to solve a problem or pursue some cause or purpose greater than themselves.”

— Simon Sinek

406. “I couldn’t understand why my productivity went down when I had deliberately made more time available to write. Then I realized it was because I wasn’t flying as much.”

— Simon Sinek

407. “Sometimes spending time with someone who is perceived as ‘successful’ can make us feel less successful.”

— Simon Sinek

408. “Remember to connect with people now and then. In fact, pick up the phone, right now, and call a friend for no other reason than to say hi.”

— Simon Sinek

409. “Republicans are completely befuddled by Obama’s ‘star power’ and don’t seem to have a clear or effective strategy to compete.”

— Simon Sinek

410. “People who go to work to be a part of the cause don’t go home. They are home. Now – who wants to quit?”

— Simon Sinek

411. “But only companies that act like commodities are the ones who wake up every day with the challenge of how to differentiate.”

— Simon Sinek

412. “For the feeling of trust to develop, we have to feel safe expressing ourselves first. We have to feel safe being vulnerable. That’s right, vulnerable.”

— Simon Sinek

413. “It is not the demands of the job that cause the most stress, but the degree of control workers feel they have throughout their day. The studies also found that the effort required by a job is not in itself stressful, but rather the imbalance between the effort we give and the reward we feel. Put simply: less control, more stress.”

— Simon Sinek

414. “If we want to feel an undying passion for our work, if we want to feel we are contributing to something bigger than ourselves, we all need to know our WHY.”

— Simon Sinek

415. “To spend more money, you have to have more money, but time is fixed and we all have the same amount to spare. How we choose to spend it can make a significant difference on the impact we have in our careers or in the world.”

— Simon Sinek

416. “Most of us live our lives by accident – we live as it happens. Fullfillment comes when we live our lives on purpose.”

— Simon Sinek

417. “Innovators are the ones whose dreams are clearer than the reality that tells them they’re crazy.”

— Simon Sinek

418. “It’s not “integrity,” it’s “always do the right thing.”

— Simon Sinek

419. “When leaders are willing to prioritize trust over performance, performance almost always follows. However, when leaders have laser-focus on performance above all else, the culture inevitably suffers.”

— Simon Sinek

420. “Risk deters those who see what they could lose. Those focused on the gain see it as a necessary part of their journey, even if the possibility of loss exists.”

— Simon Sinek

421. “I don’t consider myself an expert in the why. I don’t consider myself an expert in leadership. I consider myself a student of leadership and I consider myself a student of the why. I’m constantly learning and I’m constantly looking for opportunities where it it will fail.”

— Simon Sinek

422. “No matter how many or how few people you have reporting to you, you must remember that as you climb higher in the ranks, your words will be taken as commands even if you’re just thinking out loud.”

— Simon Sinek

423. “The irony is that the best thing we can do is, well one option, is to quit job we don’t like. You don’t always have to quit, and quite frankly, option two is to try to help others solve the problem that you are struggling with.”

— Simon Sinek

424. “Reality will always prevail so why help it? Be an idealist and see what happens.”

— Simon Sinek

425. “Work hard to seem infallible and others will work to find our flaws. Admit our shortcomings and others will work to help us be infallible.”

— Simon Sinek

426. “I don’t enjoy eating humble pie; it never tastes good. But I do appreciate it when it happens.”

— Simon Sinek

427. “What makes a good leader is that they eschew the spotlight in favor of spending time and energy to do what they need to do to support and protect their people.”

— Simon Sinek

428. “To become an academic expert takes years of studying. Academic experts are experts in how and what others have done. They use case studies and observation to understand a subject.”

— Simon Sinek

429. “People who love going to work are more productive and more creative. They go home happier and have happier families. They treat their colleagues and clients and customers better.”

— Simon Sinek

430. “In the 1980s America reacted to the Soviet Union’s invasion of Afghanistan. We supported a war that left a nation torn to pieces. And as the last Soviet tank left the country, so did we.”

— Simon Sinek

431. “There is a difference between a group of people who work together and a group of people who trust each other.”

— Simon Sinek

432. “Those who have an opportunity to work in organizations that treat them like human beings to be protected rather than a resource to be exploited come home at the end of the day with an intense feeling of fulfillment and gratitude. This should be the rule for all of us, not the exception. Returning from work feeling inspired, safe, fulfilled and grateful is a natural human right to which we are all entitled and not a modern luxury that only a few lucky ones are able to find.”

— Simon Sinek

433. “I have been inspired by Martin Luther King and how he inspired a movement. I have learned that a cause must be organic; if it is to have an impact it must belong to those who join the movement and not those who lead it.”

— Simon Sinek

434. “When we are closed to ideas, what we hear is criticism. When we are open to criticism, what we get is advice.”

— Simon Sinek

435. “During World War II, the pilot losses were staggering. In some bombing raids, as many as 80% of the planes that left did not return.”

— Simon Sinek

436. “It’s always the organizations that are resource constrained that come up with the good ideas to win.”

— Simon Sinek

437. “Like so many before it, the company confused innovation with novelty.”

— Simon Sinek

438. “All leaders, even the good ones, can sometimes lose their way and become selfish and power hungry, however. Intoxicated by the chemicals, they can sometimes forget that their responsibility as a leader is to their people. Sometimes these leaders are able to regain their footing, but if they don’t, we have little choice but to look past them, lament what they have become, wait for them to move on and look to someone else to lead us.”

— Simon Sinek

439. “Notoriously outspoken, his sentences always punctuated with profanities, General George S. Patton was the epitome of what a leader should be like – or so he thought. Patton believed a leader should look and act tough, so he cultivated his image and his personality to match his philosophy.”

— Simon Sinek

440. “Anything that separates us from the impact our words and actions have on other people has the potential to lead us down a dangerous path.”

— Simon Sinek

441. “Pilots have their names painted just beneath the canopy of their aircraft. This gives the pilot a sense of ownership for his or her jet. What’s more, like cars, each aircraft has its own personality, so it’s important for a pilot to get to know and love his aircraft.”

— Simon Sinek

442. “When I was in college, my school newspaper accepted an ad from a Holocaust revisionist organization. This would have been offensive on most college campuses across the country, but I went to a school with a very large Jewish population, so the ad, as you might expect, stirred absolute outrage.”

— Simon Sinek

443. “The irony is, the advertising industry knows everyone hates what they produce. This is why they keep looking for new ways to force people to stay tuned.”

— Simon Sinek

444. “Only when the WHY is clear and when people believe what you believe can a true loyal relationship develop.”

— Simon Sinek

445. “You’ll never see the president carry his own luggage, and why? Because even though we know he has luggage, it would reduce his stature if he was too much like us. We need to think of our leaders as being above us, even though they must still relate to us.”

— Simon Sinek

446. “It’s not Bill Gates’s passion for computers that inspires us, it’s his undying optimism that even the most complicated problems can be solved.”

— Simon Sinek

447. “To operate based on conviction and belief requires an acceptance that your actions could get you fired. This is different from pig-headed bravado, and it is different from putting the company at risk.”

— Simon Sinek

448. “If we care about the average working American, then Wal-Mart matters. A lot.”

— Simon Sinek

449. “Most years, if you were to ask me how much I make, the genuine answer is that I have no clue. I usually find out the answer to that question once a year, at tax time, when my accountant tells me.”

— Simon Sinek

450. “Our need to belong is not rational, but it is a constant that exists across all people in all cultures.”

— Simon Sinek