Top 200 Strategy Quotes (2025 Update)
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101. “The supreme art of war is to subdue the enemy without fighting.”

— Sun Tzu

102. “Control Your Own Destiny or Someone Else Will.”

— Jack Welch

103. “Every winner needs to master three essential components of trading; a sound individual psychology, a logical trading system and good money management. These essentials are like three legs of a stool – remove one and the stool will fall, together with the person who sits on it.”

— Alexander Elder

104. “Bringing together the right information with the right people will dramatically improve a company’s ability to develop and act on strategic business opportunities.”

— Bill Gates

105. “A pivot is a change in strategy without a change in vision.”

— Eric Ries

106. “Mission defines strategy, and strategy defines structure.”

— Peter F. Drucker

107. “There are routes not to be followed, armies not to be attacked, citadels not to be besieged, territory not to be fought over.”

— Sun Tzu

108. “Appear weak when you are strong, and strong when you are weak.”

— Sun Tzu

109. “He will win who knows when to fight and when not to fight.”

— Sun Tzu

110. “Quit or be exceptional. Average is for losers.”

— Seth Godin

111. “Because its purpose is to create a customer, the business has two and only two functions: Marketing and Innovation. Marketing and Innovation produce results. All the rest are costs.”

— Peter F. Drucker

112. “If you don’t understand the details of your business you are going to fail.”

— Jeff Bezos

113. “True genius, in strategy or anywhere, lies in self-control, self-mastery, presence of mind, fluidity of thought.”

— Robert Greene

114. “Rely not on the likelihood of the enemy’s not coming, but on our own readiness to receive him.”

— Sun Tzu

115. “Every battle is won before it is fought.”

— Sun Tzu

116. “Strategy is choice. Strategy means saying no to certain kinds of things.”

— Michael Porter

117. “The message of the Kaizen strategy is that not a day should go by without some kind of improvement being made somewhere in the company.”

— Masaaki Imai

118. “Strategy is not a lengthy action plan. It is the evolution of a central idea through continually changing circumstances.”

— Jack Welch

119. “If you want to be successful, find someone who has achieved the results you want and copy what they do and you’ll achieve the same results.”

— Tony Robbins

120. “Grand strategy is the art of looking beyond the present battle and calculating ahead. Focus on your ultimate goal and plot to reach it.”

— Robert Greene

121. “When you surround an army, leave an outlet free. Do not press a desperate foe too hard.”

— Sun Tzu

122. “All war is based on deception.”

— Sun Tzu

123. “Avoid him who talks sweetly before you but tries to ruin you behind your back, for he is like a pitcher of poison with milk on top.”

— Chanakya

124. “If you’re not putting out relevant content in relevant places, you don’t exist.”

— Gary Vaynerchuk

125. “A Fool with a Plan is better off than a Genius without a Plan!”

— T. Boone Pickens

126. “Failed plans should not be interpreted as a failed vision. Visions don’t change, they are only refined. Plans rarely stay the same, and are scrapped or adjusted as needed. Be stubborn about the vision, but flexible with your plan.”

— John C. Maxwell

127. “The quality of decision is like the well-timed swoop of a falcon which enables it to strike and destroy its victim.”

— Sun Tzu

128. “If he sends reinforcements everywhere, he will everywhere be weak.”

— Sun Tzu

129. “The thing that keeps a business ahead of the competition is excellence in execution.”

— Tom Peters

130. “Success is built sequentially. It’s one thing at a time.”

— Gary W. Keller

131. “If you don’t have a plan for what you want, then you will probably find yourself buying into someone else’s plan and later find out that was not the direction you wanted to go. You’ve got to be the architect of your life.”

— Jim Rohn

132. “Success leaves clues. Go figure out what someone who was successful did, and model it. Improve it, but learn their steps. They have knowledge.”

— Tony Robbins

133. “Trading decisions should be made as unemotionally as possible.”

— Richard Dennis

134. “If an enemy has alliances, the problem is grave and the enemy’s position strong; if he has no alliances, the problem is minor and the enemy’s position weak.”

— Sun Tzu

135. “So in war, the way is to avoid what is strong, and strike at what is weak.”

— Sun Tzu

136. “A leader’s job is to look into the future and see the organization, not as it is, but as it should be.”

— Jack Welch

137. “Work smart. Get things done. No nonsense. Move fast.”

— Susan Wojcicki

138. “Every company has room for the man who has a definite plan of action which is to the advantage of that company.”

— Napoleon Hill

139. “It is much safer for the prince to be feared than loved, but he ought to avoid making himself hated.”

— Niccolò Machiavelli

140. “Without harmony in the State, no military expedition can be undertaken; without harmony in the army, no battle array can be formed.”

— Sun Tzu

141. “The only reason a warrior is alive is to fight, and the only reason a warrior fights is to win.”

— Miyamoto Musashi

142. “Unless you know the mountains and the forests, the defiles and impasses, the lay of the marshes and swamps, you cannot maneuver with an armed force. Unless you use local guides, you cannot get the advantages of the land.”

— Sun Tzu

143. “There are two kinds of companies, those that work to try to charge more and those that work to charge less. We will be the second.”

— Jeff Bezos

144. “Experience teaches that the time to buy stocks is when their price is unduly depressed by temporary adversity. In other words, they should be bought on a bargain basis or not at all.”

— Benjamin Graham

145. “All failure is failure to adapt, all success is successful adaptation.”

— Max McKeown

146. “Make a game plan and stick to it. Unless it’s not working.”

— Yogi Berra

147. “Carefully compare the opposing army with your own, so that you may know where strength is superabundant and where it is deficient.”

— Sun Tzu

148. “Move swift as the Wind and closely-formed as the Wood. Attack like the Fire and be still as the Mountain.”

— Sun Tzu

149. “An organization’s ability to learn, and translate that learning into action rapidly, is the ultimate competitive advantage.”

— Jack Welch

150. “Unless commitment is made, there are only promises and hopes; but no plans.”

— Peter F. Drucker